Advance Auto Parts and Los Angeles Dodgers Announce Exclusive Partnership as Team’s Official Auto Parts Retailer
20 April 2022 - 10:15PM
Business Wire
Multi-year agreement includes Advance
in-stadium signage, use of Dodgers marks in retail locations and
collaboration on community activities
Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket
parts retailer, and the Los Angeles Dodgers, the seven-time World
Series championship-winning baseball franchise, today announced an
exclusive partnership, with Advance becoming the team’s official
auto parts retailer.
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the full release here:
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Through the agreement, Advance will have a presence on
in-stadium signage for all 2022 regular season home games. The
Dodgers’ marks will be represented in Advance stores throughout the
Los Angeles market.
Advance and the Dodgers will also collaborate on community
activations, including the Dodgers’ Mexican Heritage games. Advance
will serve as presenting sponsor for the day-night doubleheader on
May 17. As part of the activation, fans attending either game will
receive an exclusive Mexican Heritage Dodgers jersey with Advance
branding.
“Our goal is to align with winning organizations that share our
commitment to serving communities,” said Jason McDonell, Advance’s
executive vice president of merchandising, marketing and
e-Commerce. “The Dodgers have a longstanding tradition of
excellence on the field and in the L.A. community and their fans
are passionate about caring for their vehicles, making this
partnership a home run. We look forward to serving L.A. area fans
with quality parts and winning service while cheering the Dodgers
as they look to advance towards another world championship.”
“We’re excited to welcome Advance Auto Parts as our official
auto parts retailer to our partnership family,” said Corey Norkin,
senior vice president of global partnerships, Los Angeles Dodgers.
“We look forward to helping them further their growth in Los
Angeles and having them be a part of the very popular Mexican
Heritage Night.”
The partnership comes as Advance continues its growth in
California and the L.A. market. The exclusive agreement also
includes rights for Carquest Auto Parts, an automotive parts
retailer owned by Advance, to also serve as the team’s official
auto parts retailer. Additionally, DieHard® batteries, which are
owned and sold by Advance and Carquest, will carry the designation
as the Dodgers’ official car battery.
About Advance Auto Parts:
Advance Auto Parts, Inc. is a leading automotive aftermarket
parts provider that serves both professional installer and
do-it-yourself customers. As of January 1, 2022, Advance operated
4,706 stores and 266 Worldpac branches primarily within the United
States, with additional locations in Canada, Puerto Rico and the
U.S. Virgin Islands. The company also served 1,317 independently
owned Carquest branded stores across these locations in addition to
Mexico and various Caribbean islands. Additional information about
Advance, including employment opportunities, customer services, and
online shopping for parts, accessories and other offerings can be
found at www.AdvanceAutoParts.com.
About the Los Angeles Dodgers:
The Los Angeles Dodgers franchise, with seven World Series
championships and 24 National League pennants since its beginnings
in Brooklyn in 1890, is committed to a tradition of pride and
excellence. The Dodgers are dedicated to supporting a culture of
winning baseball, providing a first-class, fan-friendly experience
at Dodger Stadium, and building a strong partnership with the
community. With the highest cumulative fan attendance in Major
League Baseball history, and a record of breaking barriers, the
Dodgers are one of the most cherished sports franchises in the
world. Visit the Dodgers online at www.dodgers.com, follow them on
Twitter @Dodgers and like them on Facebook at
www.facebook.com/Dodgers. For media information, visit
www.dodgerspressbox.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220420006078/en/
Advance Auto Parts Contacts: Investor Relations:
Elisabeth Eisleben T: (919) 227-5466 E:
invrelations@advanceautoparts.com Media Relations: Darryl
Carr T: (984) 389-7207 E: darryl.carr@advance-auto.com Los
Angeles Dodgers Contact: Nicole Chayet Singer (323) 224-4252
nicolecs@ladodgers.com
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