Emerging Markets Report: The Right Place at the Right Time
ORLANDO, FL -- September 29, 2021 -- InvestorsHub NewsWire --
Markets -- When we began to follow and publish
LGIQ), a global, award-winning developer of e-commerce
and fintech solutions, it wasn't their tech that first caught our
It was their deals.
Truth is, we see a lot of great tech… we generally choose not to
cover average offerings… but what we see most often is great tech
with big, optimistic plans. What we don't always see, maybe even
see often, are deals at scale for said tech.
But not with Logiq who cuts deals with massive clients like say,
government entities in Indonesia. (See news feed for
But today it's an advent to their tech which we find
The combination of really smart tech and these audiences could be
But we're burying the lead a little here. Let's get into this
new tech we've teased so far.
Ok, on September 23, Logiq dropped
pre-market news that "it has expanded its Logiq Digital
Marketing™ (LDM) platform to include geofencing-based
And this is what is compelling about that declaration:
"Unlike traditional geotargeting that
restricts digital ads to audiences in a particular zip code, city,
state or country, geofencing is a custom defined area that can
outline the boundaries around a particular store, mall, or other
physical venue. The technology enables geofencing by using the
latitude and longitude coordinates of a consumer digital device,
such as a connected TV, smartphone, tablet or PC, to determine
So now Logiq can target customers in a location as hyper local
as a single store. You could be in a shoe store and Logiq can serve
you an ad for the latest offering from a leading shoe brand or what
the store wants to move more of.
Also, check out this note from the same release:
"This solution gives marketers significantly
greater precision and personalization in the message they deliver
to consumers based upon the context derived from visiting a
geofenced region. Marketers can deliver a customized message to
such consumers in real time, whereas many traditional solutions
require marketers to wait a week or more for a newly defined
segment to be populated with consumer data. LDM also enables
marketers to target consumers who have been in a particular
location up to 30 days in the past."
See where this is going?
Imagine Mr. or Mrs. Shopper (not their real names) visited the
aforementioned shoe store. Let's call it "Shoe-La-La."
(props if you get the reference.)
They come in on September 1 and look around but don't buy.
Toward the end of the month our shopper returns to the finest
hypothetical shoe store in Scranton and immediately the ad server
recognizes their presence and remembers the previous visit.
It drops a customized ad to them with perhaps a store-wide
coupon or a special on a sku with much deeper inventory. The
shopper is perhaps motivated by this new and very personal nudge
delivered in the RIGHT PLACE at THE RIGHT TIME.
By the way, we were relieved to confirm that this all happens
without infringing on their privacy or ever accessing their
Personally Identifying Information (PII).
Instead, what Logiq now can offer is a game-changer for its
clients and perhaps even better, the exact benefit a shopper needs
to become a customer.
For more information, visit https://logiq.com/
About The Emerging Markets Report:
The Emerging Markets Report is owned and operated by Emerging
Markets Consulting (EMC), a syndicate of investor relations
consultants representing years of experience. Our network consists
of stockbrokers, investment bankers, fund managers, and
institutions that actively seek opportunities in the micro and
small-cap equity markets.
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We may purchase Securities of the Profiled Company prior to
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endorse any medical claims for any of its client companies.
EMC has been paid $250,000 by Logiq, Inc. and $225,000 by Civet
Digital on behalf of Logiq, Inc. for various marketing services
including this report. EMC does not independently verify any of the
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