VSCN Visual Sciences (MM)

SAN DIEGO, Oct. 8 /PRNewswire-FirstCall/ -- Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN), a leading provider of real-time analytics applications, today announced that Citysearch, a leading online local guide, has deployed Visual Sciences Visual Site(R) application to reveal deeper real-time insight into visitor click data and interaction. Citysearch chose Visual Site because it needed a fast, efficient and feature-rich real-time analytics solution to collect and analyze massive amounts of data. Visual Site allows Citysearch to analyze and understand visitor behavior in rich detail, without the list truncation common to other solutions, while providing the ability to analyze specific user pathways at that level of detail -- making Visual Site uniquely qualified to meet Citysearch's needs. "Citysearch is a great example of an Internet business looking to analyze large volumes of customer data on their site," said Jim MacIntyre, chief executive officer of Visual Sciences. "Visual Site is ideal for Citysearch, which sought a powerful and easy-to-use analytics solution to better understand visitor interaction with the site's millions of business listings and editorial content." Citysearch has licensed the Visual Site on-demand deployment option, and is using its analysis capabilities to help create and adapt content to be more targeted and personalized according to visitor likes and dislikes. Visual Site allows Citysearch to simplify the process of creating user segments. "We found the Visual Site interface to be very intuitive and easy to learn for the average user," said Mike Phillips, vice president of Consumer Product for Citysearch. "Our staff was able to start using Visual Site to analyze site issues after just one day of training." Visual Site delivers real-time analysis capabilities for the Internet channel providing organizations with a comprehensive view of performance of online and related offline initiatives. Visual Site leverages the proven technology of Visual Sciences' Platform 5, a tera-scale analytics platform which enables massive volumes of streaming and historical data to be analyzed in real-time. The interactive visualization and unlimited ad-hoc segmentation capabilities in Visual Site help clients uncover relationships in the data and gain competitive advantage. Visual Site supports any available method for data collection as an input for analysis and reporting, offering both accuracy and flexibility to enterprise organizations. Available as an on-demand service or enterprise software, Visual Site has an open and flexible schema that can be easily tailored to meet specific needs and integration requirements. About Citysearch Citysearch is a leading local search and directory company that provides the most up-to-date information on businesses, from restaurants and retail, to travel and professional services. Citysearch empowers consumers to make informed decisions about where to spend their time and money by delivering trusted content, local expertise and helpful tools, including 14.5 million local businesses listings, over 600,000 user reviews and ratings nationwide. Citysearch is an operating business of IAC (NASDAQ:IACI). For more information, visit: http://www.citysearch.com/ About Visual Sciences Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN) is a leading provider of real-time analytics applications. The company's analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for Web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. In addition, the company's line of analytics-driven offerings leverages its analytics technology to automatically optimize Web sites and related marketing applications. Visual Sciences' flexible technology platform, Visual Sciences Technology Platform 5(TM), allows the company to rapidly introduce tailored solutions to meet its clients' needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands. For more information, contact Visual Sciences. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.visualsciences.com/. Visual Sciences is a registered trademark of Visual Sciences, Inc. Forward-Looking Statements Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by Visual Sciences that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in Visual Sciences' business, including, without limitation: Visual Sciences' reliance on its Web analytics services for the majority of its revenue; potential impacts on Visual Sciences' business, results of operations and common stock price resulting from the process the company is undertaking with an investment banking firm to evaluate potential strategic transactions with interested parties; blocking or erasing of cookies or limitations on the company's ability to use cookies; Visual Sciences' limited experience with real-time analytics applications beyond Web analytics; the risks associated with integrating the operations and products of acquired companies with those of Visual Sciences; privacy concerns and laws or other domestic or foreign regulations that may subject Visual Sciences to litigation or limit the company's ability to collect and use Internet user information; Visual Sciences' ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which the company operates that could make it difficult for Visual Sciences to acquire and retain customers; the risk that Visual Sciences' customers fail to renew their agreements; the risks associated with the company's indebtedness, including the risk of non-compliance with the covenants in the company's credit facility; the risk that Visual Sciences' services may become obsolete in a market with rapidly changing technology and industry standards; the risks associated with renaming the company and undertaking related branding activities; and other risks described in Visual Sciences' Securities and Exchange Commission filings, including the company's annual report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and Visual Sciences undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. DATASOURCE: Visual Sciences, Inc. CONTACT: Liya Sharif, , or Lori Scribner, , both of JHG-Townsend, +1-858-457-4888, for Visual Sciences Web site: http://www.visualsciences.com/ http://www.citysearch.com/

Copyright