Pure Sunfarms marks 4/20 with a collaborative project featuring 6 artists to produce a one-of-a-kind vintage collection
20 April 2022 - 1:00PM
Today, on 4/20, BC-based cannabis producer Pure Sunfarms launches
Pure Sunfarms FLOWERHOOD, a collaborative project featuring six
artists bringing to life the stories of its flower through iconic
artwork. The designs of each artist are thoughtfully applied to
hand-selected vintage garments to create the one-of-a-kind
FLOWERHOOD collection.
The project brings to life the story of Pure Sunfarms signature
strains through the eyes of Laura Garcia Serventi (Brooklyn, USA),
Mia Ohki (Vancouver, Canada), Dan Climan (Montreal, Canada), Studio
A-OK (Vancouver, Canada), Lan Truong (Portland, USA), and Ana
Miminoshvili (Tbilisi, Georgia). The custom artwork created by each
artist is rooted in the rich history of the strain and the anatomy
of the plant itself, interpreted in their own style. The work
expresses what each artist sees in the cannabis plant through
hand-drawn and digital illustrations, paintings, and premium
patchwork.
The Pure Sunfarms FLOWERHOOD collection will be available
exclusively on Pure Sunfarms Marketplace starting May 6, 2022,
including a hand-painted denim jacket, screen-printed tees, and
embroidered French chore coats.
“Pure Sunfarms is built on a foundation of putting plants and
people first,” says Maria Guest, Vice President of Brand, Pure
Sunfarms. “For Pure Sunfarms FLOWERHOOD, we set out to create
something meaningful to reflect the connection between the two.
With our flower and greenhouse at the heart of it all, we brought
together a group of inspiring artists to interpret our BC-grown
strains in their own unique style. We’re excited to share this
collaboration and for cannabis consumers to experience
FLOWERHOOD.”
“It’s fascinating how unique the plant can be from strain to
strain,” says Laura Garcia Serventi, Brooklyn-based botanical
artist. Laura has been working with Pure Sunfarms since the brand’s
inception as its most featured artist. “Over the years of working
with Pure Sunfarms, I’ve really fallen in love with the details of
the plant’s anatomy, and also the origin story of each strain. It’s
such a rich plant in every way, and I love that my partnership with
Pure Sunfarms gives me the freedom to express these details in my
own hand-painted style.”
To learn more about Pure Sunfarms FLOWERHOOD, browse the limited
collection, and view the exclusive docu-series capturing the artist
collaborations, visit: puresunfarms.com/flowerhood
People looking to receive updates about the collection sales
launch can sign-up by visiting puresunfarms.com/subscribe and by
following @PureSunfarms on Instagram. Must be
19+.
For more information about Pure Sunfarms, visit
www.puresunfarms.com
About Pure Sunfarms
Pure Sunfarms is one of the largest cannabis operations in the
world, producing high-quality, BC-grown cannabis in 1.65 million
square feet of greenhouse space in Delta, British Columbia. The
company brings together decades of agricultural and legacy
cultivation experience with best-in-class, large scale operational
expertise, and is one of Canada's top-selling brands.
The company has capacity to produce, sell, and distribute
112,500 kilograms of dried flower annually for Canadian
recreational and international markets. Pure Sunfarms is currently
converting a second greenhouse for cannabis production, which when
complete is expected to bring annual output capacity to 150,000
kilograms.
Current supply agreements include the Ontario Cannabis Retail
Corporation (OCRC) (operating as the Ontario Cannabis Store (OCS)),
the BC Liquor Distribution Branch (BCLDB), Alberta Gaming, Liquor
& Cannabis (AGLC), the Saskatchewan Liquor and Gaming Authority
(SLGA), and the Manitoba Liquor and Lotteries Corporation. Pure
Sunfarms also provides cannabis to other Licensed Producers in
Canada, including its affiliate ROSE LifeScience in Québec. The
company also has EU GMP certification.
Pure Sunfarms is the wholly-owned Canadian subsidiary of
Village Farms International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
Media Contactmedia@puresunfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/b81f4247-2f15-475b-a099-f5fd5308bd99
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