WILLIAMS SONOMA LAUNCHES NEW COLLABORATION WITH MORRIS & CO.
09 November 2022 - 4:15PM
Business Wire
Iconic Textile, Wallpaper and Paint Brand
Debuts Tabletop and Housewares Collection Exclusively with Williams
Sonoma
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, announced today, a new collaboration
with the British heritage home furnishings brand, Morris & Co.
The new Morris & Co. for Williams Sonoma collection features 36
patterned products that celebrate the iconic heritage fabric and
wallpaper designs of Morris & Co. The thoughtfully designed and
curated products in the collection also pay tribute to Morris &
Co.’s founder, William Morris. A 19th-century British designer,
poet, and environmentalist, Morris was passionate about making art
approachable and blending design and beauty with utility. For the
debut collection of the new collaboration, the Morris & Co.
team partnered with Williams Sonoma to create products that uphold
William Morris’ legacy through newly designed dinnerware,
serveware, housewares, and linens.
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the full release here:
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Morris & Co. Housewares Collection
for Williams Sonoma (Photo: Williams Sonoma)
“Our design team was able to embrace the iconic patterns and
intricate motifs of Morris & Co.’s celebrated Bluebell,
Marigold, Pimpernel and Golden Lily designs and reimagine them for
the home,” said Williams Sonoma President, Felix Carbullido. “Our
collaboration creates the opportunity for Morris & Co.’s
celebrated designs to serve an inspired, new purpose decorating
spaces from the countertop to the tabletop.”
“I’m so excited by this new table and dinnerware range from
Morris & Co. at Williams Sonoma,” says Claire Vallis, Sanderson
Design Group Creative Director. “For over 160 years, Morris &
Co. has lovingly crafted products for the home, from fabric and
wallpaper to fashion and homeware. This new range combines iconic
patterns inspired by original archival documents with thoughtful,
new color stories. Emphasizing the curious, flowing and evocative
designs from a long heritage portfolio, these products offer a
refined aesthetic to tables and homes. Expressed across a range of
utensils and crockery, this range perfectly encapsulates Morris’s
own desire to combine beauty with utility, epitomizing his words:
‘Have nothing in your houses that you do not know to be useful, or
believe to be beautiful.’”
The Williams Sonoma x Morris & Co. Collection includes:
- Williams Sonoma x Morris & Co. Fruit Bowl - $79.95
- Williams Sonoma x Morris & Co. Bread Box - $129.95
- Williams Sonoma x Morris & Co. Cannisters -
$34.95-$44.95
- Williams Sonoma x Morris & Co. Chargers and Hardmats -
$12.95-$69.95
- Williams Sonoma x Morris & Co. Dinner Plates - $21.95
- Williams Sonoma x Morris & Co. Salad Plates - $19.95
- Williams Sonoma x Morris & Co. Salad Bowls - $24.95
- Williams Sonoma x Morris & Co. Oval Platters - $89.95
- Williams Sonoma x Morris & Co. Aprons - $39.95
- Williams Sonoma x Morris & Co. Mitt & Potholder Set -
$94.95
- Williams Sonoma x Morris & Co. Table Runners - $69.95
- Williams Sonoma x Morris & Co. Tablecloth - $154.95
- Williams Sonoma x Morris & Co. Napkins, Set of 4 -
$39.95
- Williams Sonoma x Morris & Co. Napkin Ring, Set of 4 -
$39.95
- Williams Sonoma x Morris & Co. Towels, Set of 2 -
$24.95
- Williams Sonoma x Morris & Co. Paper Towel Holder -
$39.95
- Williams Sonoma x Morris & Co. Spoon Rest - $19.95
- Williams Sonoma x Morris & Co. Utensil Holder - $49.95
For more information on the collection, please visit:
williams-sonoma.com/morrisandco.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com and the Williams Sonoma
blog, Taste, customers can find recipes, tips, and techniques that
help them create delicious meals. Williams Sonoma can also be found
on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams
Sonoma is also part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma, Inc. family of brands.
ABOUT MORRIS & CO.
As custodians of William Morris’s original company, the team at
Morris & Co. are very aware of the responsibility that comes
with this legacy, and strive to uphold his aesthetic and ethos in
everything that they do. The incredible Morris & Co. archives
include all the original wallpaper hand-blocks and corresponding
match pieces, original wallpaper production log books and a
treasure of hand-printed wallpaper and fabric samples.
For today’s collections the Morris & Co. team take
inspiration from the archive and also from all aspects of Morris’s
life, work and influences. These references inform the new designs
that sit alongside the classics, making them relevant for today
whilst maintaining all of the artistry and charm of his originals.
All collections are created with great care and consideration in
the Morris & Co. design studio ensuring craftsmanship is
maintained throughout the process from authentic re-editions of the
iconic patterns to hand-painting new interpretations.
Morris & Co. is part of the UK-quoted business Sanderson
Design Group PLC (AIM: SDG), the luxury interior design and
furnishings group. Further information is available at
https://sandersondesign.group/
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20221109005705/en/
Kendall Coleman Williams Sonoma kacoleman@wsgc.com
415-616-7926
FOR MORRIS & CO. Tyler Larmee tyler@spreadpr.net
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