Starbucks Enters Into an Agreement to Sell Seattle’s Best Coffee Brand to Nestlé
19 Oktober 2022 - 7:30AM
Business Wire
Starbucks today announced it plans to sell the Seattle’s Best
Coffee brand to Nestlé, with which the company established the
Global Coffee Alliance in 2018. This transaction will further
strengthen the Global Coffee Alliance by allowing both companies to
focus on their core strengths.
“We continue to deepen our partnership with Nestlé to deliver
the best of the Starbucks Experience to our customers in channels
outside of our retail stores,” said Michael Conway, group
president, Starbucks International and Channel Development. “We’re
confident that Nestlé will continue to grow the Seattle’s Best
Coffee brand as we focus on our strategy to elevate the premium
coffee experience for consumers through the Starbucks brand.”
Since forming the Global Coffee Alliance in 2018, Nestlé and
Starbucks have introduced a wide range of premium coffee products
to new markets at a fast pace – including whole bean coffee, roast
and ground coffee as well as Starbucks capsules for Nespresso and
Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes
Starbucks consumer products and foodservice beverages across more
than 80 markets outside Starbucks retail stores under the Global
Coffee Alliance.
“Our partnership with Starbucks has confirmed Nestlé’s leading
position in the dynamic and growing global coffee market,” said
David Rennie, Head of Nestlé Coffee Brands. “With the well-known
Seattle’s Best Coffee brand, we will continue to build our
leadership in coffee by offering consumers more choice for their
everyday coffee.”
Through the Global Coffee Alliance, Nestlé and Starbucks will
continue to closely work together to develop new, innovative
products and go-to market strategies to amplify the reach and
expand the unique experience of the Starbucks brand locally and
globally.
We expect to close this transaction by end of 2022, subject to
respective Board and customary regulatory approvals. Both companies
have agreed to keep the terms of this transaction confidential.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with nearly 35,000 stores worldwide, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at stories.starbucks.com or
www.starbucks.com.
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