Combining QVC Group's
live video and retail expertise with TikTok's audience and
shopping discovery for a seamless, always-on shopping
experience
WEST CHESTER,
Pa., April 2, 2025 /PRNewswire/ -- QVC Group,
part of QVC Group, Inc. (Nasdaq: QVCGA, QVCGB, QVCGP), today
announced a strategic agreement to host 24/7 live shopping streams
that feature QVC Group's brands, products, and talent on TikTok.
Building on QVC Group's unmatched capabilities in live content
production and discovery-driven retail, shoppers can join live
shopping streams on the app at any time.
QVC Group is the original innovator in live
shopping, with deep expertise in inspiring trust through
exceptional brand storytelling, personalities, products and
customer service. Across its video platforms, including HSN, QVC
Group produces more live shoppable content than anyone else –
40,000+ hours per year, featuring 100+ celebrity partnerships and
the company's own host-creators. Through its extensive brand
relationships, QVC Group offers 400,000 products and ships over 200
million units a year to customers.
"We are uniquely suited to bring our large-scale,
high-volume, live social shopping experience to TikTok, an
extremely popular platform with over 170 million users," said
David Rawlinson II, President and
CEO, QVC Group, Inc. "We are excited to share our powerhouse lineup
of celebrities, hosts, brands and products in this interactive
format. Our agreement will be a catalyst to transform shopping and
discovery, not only for QVC Group and TikTok Shop, but also for
social shopping at large."
Since QVC launched on TikTok Shop in August 2024, over 74,000 TikTok creators have
featured QVC items through their shoppable videos and livestreams
on the app. Through this agreement, QVC Group will be making
an even wider assortment of thousands of brands and products
available. This opens the door for QVC Group to connect with even
more creators on TikTok, who can share these exciting products with
their audiences. The new experience will specifically feature
original QVC and HSN content created just for TikTok.
"Live shopping on TikTok Shop, which blends
entertainment, education, and commerce, is redefining how people
discover and purchase products they love," said Nico Le Bourgeois, Head of US Operations for
TikTok Shop. "QVC and HSN hosts have mastered live shopping moments
for decades and we're thrilled to bring this entertaining shopping
experience to TikTok's community."
TikTok Shop is a place where shopping is
fun, and the experience of discovering new
products and brands brings people joy. Since TikTok Shop
launched in the US in 2023, the number of people shopping on the
platform each month has nearly tripled.
About QVC Group
QVC
GroupSM is a live social shopping company that
redefines the shopping experience through video-driven commerce on
every screen, from smartphones and tablets to laptops and TVs. QVC
Group brings innovative products, compelling content, and
unforgettable moments to millions of shoppers worldwide via social
platforms, streaming apps, ecommerce sites and TV channels, making
every screen a doorway to discovery, delight and community.
QVC Group reaches more than 200 million homes
worldwide via 15 television channels, which are widely available on
cable/satellite TV, free over-the-air TV, and FAST and other
digital livestreaming TV. The retailer also reaches millions of
customers via its QVC+ and HSN+ streaming experience, Facebook,
Instagram, TikTok, YouTube, Pinterest, websites, mobile apps, print
catalogs, and in-store destinations.
QVC Group, Inc. (NASDAQ: QVCGA, QVCGB, QVCGP) is
a Fortune 500 company with six leading retail brands –
QVC®, HSN®, Ballard Designs®,
Frontgate® Garnet
Hill® and Grandin Road® –
and other minority interests. Headquartered in West Chester, Pa., QVC Group has team members
in the U.S., the U.K., Germany,
Japan, Italy, Poland
and China. For more information,
visit qvcgrp.com or follow QVC Group on YouTube or
LinkedIn.
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SOURCE QVC Group
