This hero provides unmatched insight and
guidance through his ability to communicate with houses in new :30
and :15 spots created by Erich and Kallman
SANTA
CLARA, Calif., Oct. 17,
2022 /PRNewswire/ -- In a constantly changing housing
market with conflicting advice coming from many sources, it's hard
to know who to trust and where to find accurate information.
Realtor.com® today introduced a real life house whisperer –
here to help homebuyers navigate the tricky process with his
uncanny ability to communicate with houses. Born and raised in
houses, this hero can solve any home buying conundrum and is a new,
trusted voice to help tell Realtor.com®'s brand story.
Developed in collaboration with Erich & Kallman, the
creative campaign embodies Realtor.com®'s tagline "To Each Their
Home" beginning with a four spot TV campaign and continuing online
across digital channels. Whenever and wherever a homebuyer is
struggling, the helpful house whisperer will be there in heroic
fashion, serving as an expert guide and trusted partner to help
each one find their perfect home with Realtor.com® tools
including the RealEstimateSM valuation data which shows
three different home value estimates, the Buying Power tool which
shows how much house you can afford, and many hyper-specific
filters if your heart is set on a fireplace or you prefer to live
on a cul-de-sac. With digital campaign extensions, the traveling
house whisperer could show up anywhere he's needed, across the
world wide web.
While the new campaign is light-hearted, it comes at a time when
the housing market is rapidly evolving and becoming increasingly
challenging. Mortgage rates are at levels not seen in 20 years and
home prices are hovering at all-time highs, adding hundreds of
dollars to monthly payments. Home shoppers aren't sure where to
turn, especially those looking to purchase their first home. Behind
the hero who sweeps in to save the day, there is real value in the
advice he provides for struggling homebuyers. Realtor.com® is
a real estate marketplace built for everyone that provides useful
housing market data, relevant news and tips and advice for
homebuyers.
"At Realtor.com® our mission is to be a trusted guide for
consumers as they navigate the ups and downs of the housing market,
something that is more important now than ever before. Real is in
our name, and it's something we've always been. We're not trying to
push someone toward a home they can't afford, we advocate for each
and every homebuyer and help them find a home that is perfect for
their family," said Mickey
Neuberger, Chief Marketing Officer at Realtor.com®. "The
wise house whisperer really embodies our brand voice and how we
want home shoppers to think of us – as a trusted source for
unbiased information, a guide throughout their journey and yes,
even a renegade with a cool hat."
A strong and trusted presence, the heroic house whisperer has
the uncanny ability to speak to and understand homes on a level no
one else can. Armed with his housing market wisdom and the
Realtor.com® app, he helps demystify the homebuying
process.
Eric Kallman, co-founder and
Chief Creative Officer at Erich and Kallman said, "The homebuying
process can be an emotional roller coaster and homebuyers are
dealing with a lot of noise. Realtor.com® is a trusted and
reliable source that you can turn to for impartial guidance, but we
needed some help from a standout spokesperson in order to
illustrate that in a memorable way. The knowledgeable house
whisperer is a straight-talking, sage guru who cements
Realtor.com® in people's minds as the transparent guide you
can trust to give you the real picture of the real estate
process."
In the first spot, So Many Houses, a family is overwhelmed by
the sheer number of homes to choose from. The
Realtor.com® house whisperer appears out of nowhere in their
living room. He shows the family how to use the
Realtor.com® app's detailed filters to narrow down their
options to just the ones that work for their family.
In the second spot, House Bitten, we learn about the
Realtor.com® house whisperer's origin – when he was bitten by
a house as a child. Lucky for the family struggling to understand
how much home they can afford, the ever-helpful house whisperer
shows them the Buying Power tool on Realtor.com® – so their
young child no longer has to get a job to help pay for the new
house.
Creative Credits:
Realtor.com®
Mickey
Neuberger, Chief Marketing
Officer
Nuno
Ferreira, SVP Brand
& Executive Creative Director
Charlie Quirk, Director of Brand
Strategy
Brent Wollack,
Associate Creative Director
Wendy
Hernandez, Sr. Brand Strategy Manager
Erich and Kallman
Steven Erich, Founder/President
Eric Kallman, Founder/Chief Creative
Officer
Rikesh Lal, Executive Creative
Director
Alyssa Trocina, Art Director
Aaron Hirsch, Copywriter
Kati Haberstock, Executive Director
of Production Operations
Katie Walker, Senior Producer
Sarah Bolding, Director of
Brands
Art Ross, Account Manager
Cristian Villalobos, Production
Coordinator
About
Realtor.com®
Realtor.com® is
an open real estate marketplace built for everyone.
Realtor.com® pioneered the world of
digital real estate more than 25 years ago. Today, through its
website and mobile apps,
Realtor.com® is a trusted guide for
consumers, empowering more people to find their way home by
breaking down barriers, helping them make the right connections,
and creating confidence through expert insights and guidance. For
professionals, Realtor.com® is a
trusted partner for business growth, offering consumer connections
and branding solutions that help them succeed in today's on-demand
world. Realtor.com® is operated by
News Corp [Nasdaq:
NWS, NWSA]
[ASX:
NWS, NWSLV] subsidiary
Move, Inc. For more information, visit
Realtor.com®.
About Erich and Kallman
Erich and
Kallman is an award-winning advertising agency
founded by former Crispin Porter
Bogusky president Steven
Erich and Wieden+Kennedy
and TBWA/Chiat
Day veteran Eric Kallman. Their
creative abilities and focus on speed has brought them partnerships
with Disney+, Lucid Motors, iRobot, Dole,
Great Wolf Lodge, General Mills, Hershey,
Meineke Car Care, Kelly Services and New Belgium
Brewing, among others. Erich and Kallman
has been named to Ad Age's Agency A-List and
Adweek's Fastest Growing Agencies, twice awarded
Ad Age's Small Agency of The Year, and has had its work recognized
by the Cannes Lions, Clio Awards,
Effie Awards, ANA, D&AD,
AICP Awards, and David
Ogilvy Awards. Learn more at:
https://www.erich-kallman.com.
Media Contact
press@realtor.com
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SOURCE Realtor.com