By Adria Calatayud

U.K. advertising-holding company WPP is teaming up with U.S. chip giant Nvidia to develop a content engine that uses generative artificial intelligence for digital advertising, the companies said Monday.

WPP and Nvidia said that, by integrating 3D tools with generative AI, the engine will allow creative teams to produce commercial content such as images or videos faster. The tool is based on Nvidia's Omniverse Cloud platform, the companies said.

Financial details of the partnership weren't disclosed.

Write to Adria Calatayud at adria.calatayud@dowjones.com

(END) Dow Jones Newswires

May 29, 2023 02:33 ET (06:33 GMT)

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