HANGZHOU, China, July 14,
2023 /PRNewswire/ -- Cloud Music Inc. (HKEX: 9899,
"NetEase Cloud Music" or the "Company"), a well-known online music
platform featuring a vibrant content community, today announced
that it has entered into a strategic partnership agreement (the
"Agreement") with RYCE Entertainment, one of China's leading music and entertainment
companies, to further expand the Company's sweeping music content
Beyond the extension of previous cooperation, NetEase Cloud
Music is now able to access an expanding portfolio of RYCE
Entertainment's music catalog in China with 30-day initial launch rights to
distribute new additions to the catalog under the latest terms of
the Agreement. The two companies will collaborate to promote RYCE
Entertainment's prominent artists and music catalog in China through the synergies of extensive music
production and distribution prowess.
Since its founding in 2021, RYCE Entertainment has been devoted
to creating and distributing critically acclaimed music to a global
audience, and its music catalogue boasts works from a diverse
roaster of talented artists, including Jackson Wang, Amber
Liu, Tablo, PSY.P, Caelan
Moriaty, Oscar Wang, AnsrJ
and Renyu Zheng, among others.
As one of China's leading
online music platforms, NetEase Cloud Music is a preferred online
destination for younger generations to enjoy music across a wide
variety of genres from artists both at home and abroad. The
platform boasts a unique music community atmosphere, highly
interactive user base and impressive user stickiness. In 2022,
NetEase Cloud Music hosted 189 million monthly active users who
showcased vigorous average daily music listening trends and
interactions with other users in the community. Together, these
features underpin NetEase Cloud Music's robust capabilities in
efficiently promoting music content and enhancing the interactions
between artists and their fan base.
As a forerunner in China's
online music industry, NetEase Cloud Music continues to partner
with leading entertainment companies around the globe. Earlier in
2023, the Company further extended its portfolio of C-pop music and
other popular genres through partnerships with other iconic
production companies including Rock Records and B'in Music. With a
powerful and growing portfolio of music from major labels that span
a wide range of genres and geographies, NetEase Cloud Music is
known for incubating independent musicians and fostering emerging
musicians as it continues to grow its production capabilities and
loyal Gen Z community of dedicated music fans.
About RYCE ENTERTAINMENT
RYCE is an innovative global music and entertainment company
which operates in three main business sectors: music, artist
management, and IP development.
Having integrated top management and production teams from
across the industry, RYCE presents a strong lineup of talent,
backed with vast copyright and media resources, industry access and
networks. The company continues to develop creative business models
to produce entertainment content that adapts to new media trends
and is committed to creating a diversified and contemporary
About Cloud Music Inc.
Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX:
9999), Cloud Music Inc. (HKEX: 9899) is a well-known
online music platform featuring a vibrant content community.
Dedicated to providing an elevated user experience, Cloud
Music Inc. provides precise, personalised
recommendations, promotes user interaction and creates a strong
social community. Its focus on discovering and promoting emerging
musicians has made Cloud Music Inc. a destination of
choice for exploring new and independent music among music
enthusiasts in China. The platform has been recognised as the
most popular entertainment app among China's vibrant
Generation Z community.
Please see http://ir.music.163.com/ for more
Forward Looking Statements
This press release contains forward-looking statements relating
to the business outlook, estimates of financial performance,
forecast business plans and growth strategies of the Company. These
forward-looking statements are based on information currently
available to the Company and are stated herein on the basis of the
outlook at the time of this press release. They are based on
certain expectations, assumptions and premises, some of which are
subjective or beyond our control. These forward-looking statements
may prove to be incorrect and may not be realised in the future.
Underlying these forward-looking statements are a lot of risks and
uncertainties. In light of the risks and uncertainties, the
inclusion of forward-looking statements in this press release
should not be regarded as representations by the Board or the
Company that the plans and objectives will be achieved, and
investors should not place undue reliance on
Cloud Music Inc.
SOURCE NetEase, Inc.