Rolling Out to Global Territories Starting
Today
Warner Bros. Games and NetEase, Inc. (NASDAQ: NTES; HKEX: 9999)
today announced Harry Potter: Magic Awakened, the highly
anticipated, free-to-play collectible card roleplay game (RPG) set
in the wizarding world is now available. Starting today, players in
various territories in the Americas, Europe, Africa, Oceania and
the Middle East can download the game for free on the App Store for
iOS and Google Play for Android.
Co-developed and co-published by Warner Bros. Games and NetEase
Games, Harry Potter: Magic Awakened is the latest title
released under Portkey Games, the label dedicated to creating new
mobile and videogame experiences inspired by the wizarding world
that place the player at the center of their own adventure.
To view and share the Harry Potter: Magic Awakened Launch
Trailer, visit: https://go.wbgames.com/HPMA-LaunchTrailer
To download the Harry Potter: Magic Awakened Launch
Trailer, visit:
https://go.wbgames.com/HPMA-LaunchTrailerAsset
To download official Harry Potter: Magic Awakened assets,
visit: https://go.wbgames.com/HPMA-LaunchAssets
“With the global launch of Harry Potter: Magic Awakened, we are
partnering with NetEase to further expand the Wizarding World for
mobile players worldwide with the game’s distinctive art style and
immersive game design that propelled it to hit status in China,”
said David Haddad, President, Warner Bros. Games. “Mobile gaming
remains a critical part of our strategy, and with its magical
gameplay, Harry Potter: Magic Awakened was created
specifically for the fans as an opportunity to further grow in the
space with one of our biggest franchises.”
“From the intricate mechanics of the collectible card system, to
the linework of the game's art style, we have collaborated with
Warner Bros. Games on every aspect of development to ensure an
authentic adaptation of the wizarding world in Harry Potter: Magic
Awakened," said Ethan Wang, Senior Vice President, NetEase Inc.
“The game has achieved great success thus far and positive fan
reception among current players, and we are delighted to now
welcome a global audience into this magical universe.”
Harry Potter: Magic Awakened is a free-to-play, immersive
collectible card (CCG) and massively multiplayer (MMO) wizarding
dueling game featuring a blend of strategy roleplay (RPG). Set ten
years after the Battle of Hogwarts, players will experience all the
hallmarks of a wizarding education and embark on a riveting new
story, featuring familiar faces from the original series and new
characters alike.
As players progress, they will learn spells that can be cast
through the form of cards. Players will need to harness these
spells, devise unique strategies and form winning combinations –
learning what to cast and when – as they venture through
increasingly challenging trials, duel other players and master the
magic in their own illustrious wizarding journey.
Key features include:
- Experience Life as a Hogwarts Student: From customizing
their character and receiving their wand, to experiencing the
Sorting Hat ceremony and flying around Hogwarts, there is much to
see and do at Hogwarts. As First-year students, players will also
be able to attend a rotating schedule of classes including Charms,
Defense Against the Dark Arts, Care of Magical Creatures, History
of Magic and Divination – all with their own minigames, objectives
and rewards.
- Fill Your Spellbook: With more than 70 spells and
summons available at launch – each with their own unique effects
and benefits – players can create decks with infinite combinations
around damage, control, support and defense to use magic in their
own way. To further customize playstyles, fans can equip Echoes
that grant special boosts to stats, traits, or passive abilities –
as well as Companion cards that can summon powerful allies such as
Hermione Granger and Rubeus Hagrid to aid in battle.
- Immersive Massively Multiplayer World: Join a Social
Club with other players and take part in special activities such as
caring for a dragon egg or entering boss raids to fight powerful
creatures like a Thunderbird. Players can also invite a friend to
dance in the Dance Club rhythm minigame, encounter other witches
and wizards while exploring Diagon Alley, attend classes with peers
and more.
- Brand-new Story: Featuring new and original characters
from the “Harry Potter” series, experience a brand-new story in the
wizarding world. Each year at Hogwarts will bring a fresh arc and
different adventures to explore.
- Dueling Club: Players can compete against each other in
friendly real-time wizarding duels and climb the leaderboards in a
battle of wits and magical mastery. Choose from 1v1 and 2v2
options, as well as special limited-time game modes.
- Forbidden Forest: Venture into the Forbidden Forest solo
or in multiplayer co-op to battle through increasingly difficult
challenges that offer greater rewards with each victory. Exclusive
stories and magical creatures like Centaurs, Acromantulas, Unicorns
and more await.
To learn more about Harry Potter: Magic Awakened, visit
www.MagicAwakened.com or join the conversation on Facebook,
Twitter, Instagram, YouTube and Discord.
All official assets can be found on the Warner Bros. Games Press
Site. To access, please visit WarnerBrosGames-Press.com and click
the “Register Now” button.
About Warner Bros. Games
Warner Bros. Games is a premier worldwide publisher, developer,
licensor and distributor of entertainment content for the
interactive space across all platforms, including console,
handheld, mobile and PC-based gaming for both internal and
third-party game titles. Additional information about Warner Bros.
Games can be found at www.warnerbrosgames.com.
About NetEase, Inc.:
NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, "NetEase") is a
leading internet and game services provider centered around premium
content. With extensive offerings across its expanding gaming
ecosystem, the Company develops and operates some of the most
popular and longest running mobile and PC games available in China
and globally.
Powered by one of the largest in-house game R&D teams
focused on mobile, PC and console, NetEase creates superior gaming
experiences, inspires players, and passionately delivers value for
its thriving community worldwide. By infusing play with culture,
and education with technology, NetEase transforms gaming into a
meaningful vehicle to build a more entertaining and enlightened
world.
Beyond games, NetEase service offerings include its
majority-controlled subsidiaries Youdao (NYSE: DAO), an intelligent
learning company with industry-leading technology, and Cloud Music
(HKEX: 9899), a well-known online music platform featuring a
vibrant content community, as well as Yanxuan, NetEase's private
label consumer lifestyle brand.
NetEase's market-leading ESG initiatives are among the most
recognized in the global media and entertainment industry, earning
it inclusion in 2022 Dow Jones Sustainability World Index, 2022 Dow
Jones Sustainability Emerging Markets Index, and 2023 Bloomberg
Gender-Equality Index, as well as receiving an "A" rating from
MSCI. For more information, please visit:
http://ir.netease.com/.
About Portkey Games:
Portkey Games, from Warner Bros. Games, is the games label
dedicated to creating new Wizarding World mobile and videogame
experiences that place the player at the center of their own
adventure, inspired by J.K. Rowling’s original stories. Portkey
Games offers players the opportunity to make their own narrative
choices and engage with the Wizarding World setting to create new
and unique experiences. The label was created to bring gamers and
fans new gaming experiences that allow them to delve into the magic
of the Wizarding World in immersive ways where they can define
their own Wizarding World story.
WIZARDING WORLD, HARRY POTTER and FANTASTIC BEASTS Publishing
Rights © J.K. Rowling. HARRY POTTER: MAGIC AWAKENED, PORTKEY GAMES,
WIZARDING WORLD, HARRY POTTER and FANTASTIC BEASTS characters,
names and related indicia © and ™ Warner Bros. Entertainment Inc.
All Rights Reserved.
WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s23)
Forward-Looking Statements
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "aim," "anticipates," "future," "intends,"
"plans," "believes," "may," "estimates," "potential," "continue,"
"ongoing," "goal," "targets," "guidance," "commits" and similar
statements. Among other things, statements that are not historical
facts, including statements about business plans and projections
and statements about the launch of new games and their popularity
among players in different markets, are or contain forward-looking
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement. All information contained in this announcement is as of
the date of this announcement and are based on assumptions believed
to be reasonable as of this date. You should not rely upon these
forward-looking statements as predictions of future events. The
parties do not undertake any obligation to update any
forward-looking statement, except as required under applicable
law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230627057479/en/
Warner Bros. Games
Remi Sklar Warner Bros. Games Remi.Sklar@warnerbros.com
Maral Kaloustian Warner Bros. Games
Maral.Kaloustian@wbgames.com
Eva Chiang Warner Bros. Games Eva.Chiang@wbgames.com
NetEase, Inc.
Investor Enquiries:
Margaret Shi NetEase, Inc. ir@service.netease.com Tel: (+86)
571-8985-3378 Twitter: https://twitter.com/NetEase_Global
Media Enquiries:
Li Ruohan NetEase, Inc. globalpr@service.netease.com Tel: (+86)
571-8985-2668 Twitter: https://twitter.com/NetEase_Global
Zhou Zhaoxi NetEase Games neteasegamespr@global.netease.com Tel.
(+86) 20-85105163 ext.57169
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