HANGZHOU, China, July 14,
2022 /PRNewswire/ -- NetEase, Inc. (NASDAQ: NTES and
HKEX: 9999, "NetEase" or the "Company") today announced that
NetEase Media, the Company's
well-established internet media platform, has partnered with the
French Football Federation (FFF) and the Argentine Football
Association (AFA) to serve as
their exclusive online media partner in China
and provide exciting interactive content about the teams for
the 2022 World Cup.
Under the terms of the
agreements, NetEase Media will distribute bespoke content for the
two high-profile football teams across media outlets in
China during the World Cup. Among other activities, NetEase Media will invite
players and coaches of the teams to analyze and forecast the progression of
the tournament through video chats,
as well as produce documentaries about renowned players such as Lionel Messi. In addition, Chinese fans of both
teams will get a closer look at their favorite football stars through interactive posts and discussions on
NetEase's platforms.
NetEase Media is home to one of the first Internet portals and one of the most popular news
applications in China, and has
been dedicated to providing informative and inspiring quality
content to millions of Chinese users for decades.
These partnerships represent the
third consecutive time that NetEase has worked jointly with leading
global football associations to
provide users with exclusive premium content in China for the World Cup. In the previous 2018
World Cup, NetEase Media partnered with the French and German
national football teams to deliver over 11,000 original releases
across a variety of news and social media outlets, attracting a
total of more than 1.5 billion page views.
About NetEase, Inc.
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:
9999, "NetEase") provides premium online services centered around
innovative and diverse content, community, communication and
commerce. NetEase develops and operates some of China's most popular mobile and PC games. In
more recent years, NetEase has expanded into international markets
including Japan and North America. In addition to its
self-developed game content, NetEase partners with other leading
game developers, such as Blizzard Entertainment and Mojang AB (a
Microsoft subsidiary), to operate globally renowned games in
China. NetEase's other innovative
service offerings include its majority-controlled subsidiaries
Youdao (NYSE: DAO), China's
leading technology-focused intelligent learning company, and Cloud
Village (HKEX: 9899), also known as NetEase Cloud Music,
China's leading online music
content community, as well as Yanxuan, NetEase's private
label e-commerce platform. For more information, please visit:
http://ir.netease.com/.
Contacts for NetEase
Investors Enquiries:
Margaret Shi
NetEase, Inc.
ir@service.netease.com
Tel: (+86) 571-8985-3378
Twitter: https://twitter.com/NetEase_Global
Media Enquiries:
Li Ruohan
NetEase, Inc.
Tel:(+86) 571-8985-2668
globalpr@service.netease.com
Twitter: https://twitter.com/NetEase_Global
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content:https://www.prnewswire.com/news-releases/netease-enters-into-exclusive-2022-world-cup-digital-partnerships-for-the-french-and-argentinian-football-teams-301587263.html
SOURCE NetEase, Inc.