Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear
and streaming audience data for a holistic view of media
consumption behavior
NEW
YORK, Jan. 18, 2023 /PRNewswire/ -- Nielsen has
announced an expansion of its relationship with Netflix (NASDAQ:
NFLX), which includes a multi-year agreement to provide linear and
streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to
Nielsen's National TV measurement data and Streaming Platform
Ratings. In Mexico and
Poland, Netflix will subscribe to
cross-platform audience insights which are derived from streaming
panels in each respective market.
As the television landscape continues to evolve, it is critical
for streaming services to understand and measure audience behavior
and viewing preferences to make informed business decisions. With
insights from across Nielsen's measurement services, Netflix will
now have a holistic view of cross-media consumption.
"We're honored to continue working with Netflix to provide them
with the insights they need to understand their audience as media
consumption evolves," said Kim
Gilberti, SVP, Product Management at Nielsen. "As we move
closer to providing comparable and deduplicated metrics across
screens and platforms with Nielsen ONE, this agreement with Netflix
is another great example of why Nielsen is well positioned to lead
the audience measurement movement now and in the future."
"The biggest shift in entertainment continues to be from linear
TV to streaming and Nielsen's Gauge shows where viewers spend their
time - and how their consumption patterns are changing," said
Pablo Perez De Rosso, Netflix Vice
President, Strategy, Planning & Analysis. "This information is
essential for the industry and we're excited to continue to work
with Nielsen in Mexico and
Poland."
About Nielsen
Nielsen shapes the world's media and content as a global leader
in audience measurement, data and analytics. Through our
understanding of people and their behaviors across all channels and
platforms, we empower our clients with independent and actionable
intelligence so they can connect and engage with their
audiences—now and into the future. Nielsen operates around the
world in more than 55 countries. Learn more at www.nielsen.com and
connect with us on social media (Twitter, LinkedIn, Facebook and
Instagram).
About Netflix
Netflix is one of the world's leading entertainment services
with 223 million paid memberships in over 190 countries enjoying TV
series, documentaries, feature films and mobile games across a wide
variety of genres and languages. Members can play, pause and resume
to watch, as much as they want, anytime, anywhere, and can change
their plans at any time.
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SOURCE Nielsen