Viva Sales works with any seller's CRM to
automate data entry and brings AI-powered intelligence to sellers
in Microsoft 365 and Microsoft Teams
Wash., June 16, 2022 /CNW/ -- On Thursday,
Microsoft Corp. announced Microsoft Viva Sales, a new seller
experience application. Viva Sales enriches any CRM system with
customer engagement data from Microsoft 365 and Microsoft Teams,
and leverages AI to provide personalized recommendations and
insights for sellers to be more connected with their customers.
This helps sellers more seamlessly personalize their customer
engagements toward faster deal closure.
Employees are demanding more from their employers in today's
hybrid world — from the tools they use, to the hours and locations
they work. This is especially true for salespeople. Viva Sales
enables sellers to capture insights from across Microsoft 365 and
Teams, eliminate manual data entry, and receive AI-driven
recommendations and reminders — all the while staying in the flow
of work. Viva Sales streamlines the seller experience by surfacing
the insights with the right context within tools salespeople
already use, saving sellers time and providing the organization
with a more complete view of the customer.
"The future of selling isn't a new system. It's bringing the
information sellers need at the right time, with the right context,
into the tools they know, so their work experience can be
streamlined," said Judson Althoff,
Executive Vice President and Chief Commercial Officer at Microsoft.
"Empowering sellers to spend more time with their customers has
been our goal — and we've done that by reimagining the selling
experience with Viva Sales."
"Sellers rely on digital collaboration and productivity tools to
connect with customers and close deals, but a lot of the insights
they uncover with these tools don't make it into the CRM," said
Paul Greenberg, founder and managing
principal, The 56 Group. "Microsoft is taking on this challenge by
offering a solution that complements the CRM. Viva Sales automates
the busy work, captures critical information about the customer and
helps sellers get the job done."
Reimagining the seller experience
Viva Sales builds on Microsoft Viva, which was launched last
year. Viva provides an integrated employee experience platform that
brings together communications, knowledge, learning, goals and
insights to empower every person and team to be their best
from anywhere. Viva Sales delivers the first role-based Viva
application designed specifically for sellers:
- Viva Sales provides tools for sellers to do their jobs,
while providing the insights that sales leadership needs. As
sellers are working, they can tag customers in Outlook, Teams or
Office applications like Excel, and Viva Sales will automatically
capture it as a customer record, layered with all relevant data
about the customer. Being able to automatically capture this level
of customer engagement data was not available previously. This data
can easily be shared with team members while collaborating in
Office and Teams without retyping or looking it up in a CRM.
- Powered by data and AI, Viva Sales recommends next steps to
progress a customer through the sales funnel, prioritizes work and
next steps, and enables sellers to access full history and customer
interaction materials. Real-time customer insights provide a
deeper understanding of where each customer is in their purchase
journey, and how to guide the relationship.
- Viva Sales also provides AI-driven recommendations to enable
sellers to enhance their customer engagement — optimizing
follow-through with next best steps, actionable reminders, and
recommendations to accelerate and close more sales. Viva Sales
is using Context IQ, announced last fall, to ensure relevant
content is connected across Microsoft apps and services — like
Dynamics 365 and Microsoft 365 — so sellers save time and stay in
the flow of work.
With Viva Sales, we are creating a new category of application
addressing the selling experience. Microsoft is uniquely positioned
to offer this type of application within the productivity and
collaboration apps employees are already using.
To learn more, visit the Official Microsoft Blog and the
Microsoft Dynamics 365 blog.
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
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SOURCE Microsoft Corp.