LOS ANGELES, Jan. 4, 2022 /PRNewswire/ -- This Spring
2022, take nails to the next level. OPI is teaming up with Xbox to
launch a vibrant collection of 12 winning hues. Available in four
different formulas with colors ranging from fresh blues and greens
to fantastical shimmers, this palette brings the virtual worlds of
gaming to life so you can unlock endless looks and play with nail
art and new trends.
Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by
energetic hues of bright orange, coral, and vibrant red (Suzi is My
Avatar, Trading Paint, Heart and Con-soul). Get ahead of the game
with shades that blend natural beige and greens (Quest for Quartz,
The Pass is Always Greener, Sage Simulation) then take it to the
next level with ethereal lavender and purple tones (You Had Me at
Halo, Can't CTRL Me, Achievement Unlocked, N00berry).
Starting February 1, consumers can
unlock stunning, shade-matched Xbox in-game content for Halo
Infinite and Forza Horizon 5, with every qualifying purchase of the
Xbox OPI polish at select retailers.
Fans will have the chance to win custom Xbox Wireless
Controllers in top trending hues - Achievement Unlocked, Racing for
Pinks and Can't CTRL Me - to pair with their own mesmerizing nail
art inspired by fan-favorite games on Xbox Game Pass. OPI and Xbox
will also team up with notable creators from the gaming industry to
bring the collaboration to life.
"Over the past 40 years, we've traveled the globe; now we're
excited to visit virtual worlds with Xbox," remarks OPI Co-Founder
and Brand Ambassador Suzi
Weiss-Fischmann. "In these worlds, anything is possible, and
the collection's colors reflect infinite possibilities to
create. Whether you play video games as a creative hobby or
as a way to relax and connect with friends, nailcare offers these
same benefits. From new shade technology to nail art and more,
consumers can expect lots of exciting surprises to come with this
"We're thrilled to partner with OPI to unveil mesmerizing nail
polish colors inspired by gaming and your favorite titles on Xbox
Game Pass," said Xbox Global Partnerships Director Marcos Waltenberg. "We hope this collection
inspires fans across the globe to embrace their creativity and
imagination through nail art and color."
"This spring, expect to see lots of sparkle, along with colors
that are simultaneously bright and calming," adds OPI Global
Director of Color Collections Jill
Bartoshevich. "Shades like Sage Simulation, a deeply
pigmented version of seafoam green, and standout hue Achievement
Unlocked, an energizing crème lilac, offer wearers an escape into a
world of color. This collection also includes four ultra-shine hues
- Quest for Quartz, Pixel Dust, Heart and Con-soul, and You Had Me
at Halo - with reflective pixel dust for an effect that's simply
The 12 OPI x Xbox shades will be available in GelColor,
Infinite Shine, Nail Lacquer and Powder Perfection* (select shades
only) formulas, including:
Quest for Quartz
A shimmery rose
quartz that will put you in the winner circle.
A shimmery mauve pink
that will pixelate your world.
Racing for Pinks*
A crème rose that
will rev your engine.
Suzi is My Avatar*
pink-nude that will give you virtual power.
A crème apricot
you'll race to the finish for.
Heart and Con-soul
crimson red that takes nails to the next level.
The Pass is Always Greener
matcha with this creamy pastel green.
Get lost in a
shimmery sage green simulation.
You Had Me at Halo
galactic blue that will give you sparkly stats.
Can't CTRL Me*
A shimmery robin's
egg blue that cannot be CTRL'd.
Unlock a world
of color that's lilac optimized.
Berry boost your nails
with this deep crème purple.
GelColor provides a salon-perfect finish with up to three-week
wear, while Infinite Shine offers a high-shine finish and
traditional lacquer application. Nail Lacquer features a
highly-pigmented, rich formula for even application without
streaking. Powder Perfection, a dipping powder system delivering a
quick, no-light curing application, offers more than two weeks of
OPI x Xbox Nail Lacquers will retail for $10.50 ($13.30 CAN)
each and Infinite Shine colors will retail for $13.00 ($16.40 CAN)
each exclusively at ULTA and ulta.com beginning in January 2022, followed by Professional Salons,
OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard's,
Hudson's Bay, Regis, Sally Beauty, SallyBeauty.com, and Amazon
Beauty via Amazon.com in February 20222. GelColor and Powder
Perfection are in-salon professional services only. OPI is
guaranteed only when purchased through authorized professional
beauty outlets and prestige stores, not from a drugstore,
supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com. Follow along @OPI on
Instagram, Facebook, and TikTok, and find the brand on Twitter
OPI nail lacquer is available in more than
200 shades. OPI Infinite Shine is a no-light three-step long wear
lacquer system offering long-wear, high-shine and ease of
application and removal and available in more than 150 shades. OPI
retails in over 100 countries and offers a full line of
professional items including OPI GelColor, Powder Perfection
(matching iconic OPI lacquer counterparts) with up to three-week
wear, nail treatments, finishing products, lotions,
manicure/pedicure products, files, tools, gels and acrylics.
ABOUT WELLA COMPANY
Wella Company is one of the
world's leading beauty companies, comprised of a family of iconic
brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd.
With 6,000 employees globally, presence in over 100 countries,
Wella Company and its brands enable consumers to look, feel, and be
their true selves. As innovators in the hair and nail industry,
Wella Company empowers its people to delight consumers, inspire
beauty professionals, engage communities, and deliver sustainable
growth to its stakeholders. Further information found at
Microsoft (Nasdaq "MSFT" @microsoft)
enables digital transformation for the era of an intelligent cloud
and an intelligent edge. Its mission is to empower every person and
every organization on the planet to achieve more.
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SOURCE OPI Products Inc.