UnitedMasters and 3x GRAMMY
Award-winning producer Hit-Boy hosted a beat battle for five
producers to remix Intel's audio signature
NEW
YORK, Dec. 8, 2022 /PRNewswire/ -- Music and
creator platform UnitedMasters partnered with Intel to remix
Intel's iconic five-note audio signature. With submissions from
emerging music producers worldwide, UnitedMasters' community of
up-and-coming producers competed to bring Intel's audio signature
into the future. As SELECT users, who pay an annual subscription
for extra services and opportunities on the platform, these
producers were able to tap into this exclusive opportunity to
submit beats as part of an open call challenge.
The top five producers whose beats rose above the rest won a
free trip to Miami, Florida, to
compete at the "Beat Exchange Cook-Up powered by Intel," a
live producer beat battle-style event that took place during
Art Basel at Freehold Miami. 3x GRAMMY Award-winning producer
Hit-Boy judged the Cook-Up along with two other notable
producers, Siobhan Bell and
Wondagurl. The event also featured a DJ set from
Allurr and a live performance from Symba.
Intel has always been in the business of building the future.
Now, Intel is helping connect music technology to creator culture
by having gifted the competing producers with Intel® Evo™laptops to
power their craft. Intel Evo laptops provide producers and music
creators the ultimate premium laptop experience with a blend of
power and performance that's thin, light, and fast to meet needs on
the go.
Featured on UnitedMasters' Instagram, the Intel Open Call
Challenge ran from the end of October to early November.
UnitedMasters and Intel received beats submissions from all across
the US, ranging in sound from dance beats, techno beats,
alternative R&B beats, hip-hop beats, and more. The five
finalists are all emerging producers looking to own their futures,
using UnitedMasters' platform for opportunities to break through
and get the tools they need to succeed.
The Five Finalists were:
- Soniq Sounds from Princeton,
New Jersey
- Geesco Beats from Las
Vegas, Nevada
- Hunnid Percent from New
Orleans, Louisiana
- Hymn Logic from Atlanta,
Georgia
- Turbz Music from Brooklyn, New York
The three finalists that advanced to round two at the event
received $300. The two finalists that
advanced to round three then received an additional $800.
The winner of the Intel Open Call Challenge was Hunnid
Percent from New Orleans,
Louisiana. With music roots spawning from both his parents,
Aidan McFate, known as Hunnid
Percent started producing music his sophomore year of high
school and is now attending Loyola University
New Orleans with a major in music industry studies. After
his graduation set in May 2023, he
plans to continue working in the music industry as a producer and
sound engineer. As the winner of the challenge, he received an
additional $2,500 as a cash prize.
All the beats for the contest were judged by Hit-Boy.
Each of the competing producers were UnitedMasters SELECT
artists, paying an annual fee to stream their music, keep 100% of
their royalties, and get special access to career opportunities
like Intel's Open Call.
All beats submitted for the Open Call are now featured on
UnitedMasters Beat Exchange, a curated marketplace to buy and sell
beats launched earlier this year by UnitedMasters. Beat Exchange
connects producers with UnitedMasters' 1.5 million independent
artists while providing them with best-in-class tools to upload and
manage a personal beats storefront. The marketplace offers
producers what UnitedMasters has always provided for independent
artists – a bridge to major brands through exclusive opportunities
and partnerships to generate new revenue streams.
"Coming out of the launch of the Beat Exchange, we wanted to
keep giving producers the spotlight by sharing their stories as
creators that power the music industry just as much as artists do.
With Intel as a partner and as a brand that enables the creation of
beats behind the scenes, we created a moment where technology and
music collided to empower a breakthrough moment in these producer's
careers," said David Melhado, VP,
Music & Marketing at UnitedMasters.
"This was another moment where my partnership with UnitedMasters
champions the story of producers and puts a spotlight on the
behind-the-scenes talent of the music industry. Intel is a brand
that powers the beats behind the scenes," said Hit-Boy.
"Working with UnitedMasters and Intel, I want more emerging
producers to get recognition and show off their talent.
UnitedMasters is giving emerging producers the right opportunities,
exposure, and access to brands to help their careers blow up."
ABOUT INTEL:
Intel (Nasdaq: INTC) is an industry leader, creating
world-changing technology that enables global progress and enriches
lives. Inspired by Moore's Law, we continuously work to advance the
design and manufacturing of semiconductors to help address our
customers' greatest challenges. By embedding intelligence in the
cloud, network, edge, and every kind of computing device, we
unleash the potential of data to transform business and society for
the better. To learn more about Intel's innovations, go to
newsroom.intel.com and intel.com.
ABOUT UNITEDMASTERS:
Launched in 2017 by Translation founder and music industry
veteran Steve Stoute, UnitedMasters
provides a new industry alternative for over 1.5 million
independent artists. UnitedMasters gives artists access to premium
music distribution services, a suite of tools to help them directly
connect with fans, and opportunities for unique partnerships with
some of the world's biggest brands. The UnitedMasters platform
enables artists to operationalize their independence and maximize
their creative and economic potential while allowing them to
maintain full ownership over their master recording rights.
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SOURCE UnitedMasters