Editorial: Responsibly Harnessing the Power of AI
12 September 2022 - 6:00PM
Business Wire
Intel is responsibly leveraging artificial
intelligence to mitigate risks and drive positive change.
The following is an opinion editorial by Lama Nachman, Intel
Fellow and director of the Intelligent Systems Research Lab at
Intel Labs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220912005229/en/
Lama Nachman is an Intel Fellow and
director of the Intelligent Systems Research Lab at Intel Labs.
(Credit: Intel Corporation)
Artificial intelligence (AI) has become a key part of everyday
life, transforming how we live, work, and solve new and complex
challenges. From making voice banking possible for people with
neurological conditions to helping autonomous vehicles make roads
safer and helping researchers better understand rainfall patterns
and human population trends, AI has allowed us to overcome
barriers, make societies safer and develop solutions to build a
better future.
Despite AI’s many real-life benefits, Hollywood loves to tell
alarming stories of AI taking on a mind of its own and menacing
people. These science fiction scenarios can distract us from the
very real but more banal ways in which poorly designed AI systems
can harm people. It is critical that we continuously strive to
responsibly develop AI technologies so that our efforts do not
marginalize people, use data in unethical ways or discriminate
against different populations — especially individuals in
traditionally underrepresented groups. These are problems that we
as developers of AI systems are aware of and are working to
prevent.
At Intel, we believe in the potential of AI technology to create
positive global change, empower people with the right tools and
improve the life of every person on the planet. We’ve long been
recognized as one of the most ethical companies in the world, and
we take that responsibility seriously. We’ve had Global Human
Rights Principles in place since 2009 and are committed to high
standards in product responsibility, including AI. We recognize the
ethical risks associated with the development of AI technology and
aspire to be a role model, especially as thousands of companies
across all industries are making AI breakthroughs using systems
enhanced with Intel® AI technology.
We are committed to responsibly advancing AI technology
throughout the product lifecycle. I am excited to share our updated
Responsible AI web page, featuring the work we do in this space and
highlighting the actions we are taking to operate responsibly,
guard against the misuse of AI and keep ourselves accountable
through internal oversight and governance processes.
Review Process
Our multidisciplinary Responsible AI Advisory Council conducts a
rigorous review process throughout the lifecycle of an AI project.
The council reviews product and project development with our
ethical impact assessment through the lens of six key areas: human
rights; human oversight; explainable use of AI; security, safety
and reliability; personal privacy; and equity and inclusion. The
goal is to assess potential ethical risks within AI projects and
mitigate those risks as early as possible. Council members also
provide training, feedback and support to the development teams to
ensure consistency and compliance across Intel.
Diversity and Inclusion
Bias in AI algorithms can’t be addressed with tools and
processes alone. AI technology must be shaped by people with
diverse backgrounds, voices and experiences. Intel strives to
ensure AI practitioners and their respective technologies are
equitable and inclusive. Diverse teams can offer perspectives and
raise concerns that may be missed by more homogeneous teams. We
rely extensively on social science research to understand
situations in which bias is likely to occur in datasets, problem
formulation or modelling, as well as situations where unanticipated
risks may lead to harm in real-world integration.
We also recognize the need to include ethics as a core part of
any AI education program. Our digital readiness programs, such as
our AI for Future Workforce Program, engage students in the
principles of AI ethics and help them understand how to create
responsible AI solutions. We also actively work with community
colleges, which attract students with a rich variety of backgrounds
and expertise. And we continually seek new ways to engage with
people from all walks of life who are affected by new technologies
such as AI.
Privacy and Security
Securing AI and maintaining data integrity, privacy and accuracy
is at the heart of Intel’s security research and development
efforts. At Intel, we approach these issues holistically and
develop innovations across hardware and software to enable the
ecosystem to build trustworthy AI. For example, our research at the
Private AI institute aims to inform people about ways they can
better safeguard their private information. Our federated learning
and openFL efforts focus on how to make useful AI from sensitive
data. Our DARPA GARD project examines ways to verify that AI won't
be tampered with. Finally, Project Amber provides customers and
partners a way to better trust infrastructure from edge to
cloud.
Recently, we have also seen many ethical concerns raised around
deepfakes. We have been exploring how to incorporate deepfake
detection technology and tools for determining the original sources
of information into Intel products and how customers can integrate
these technologies into their platforms. Two initial research areas
include deepfake detection, or the production or modification of
fake media using machine learning and AI, and media authentication
technology to confirm the validity of the content.
Collaboration
Developments in this rapidly evolving field affect our ecosystem
of partners, the industry as a whole and the world. That is why we
continue to invest in critical research and work with academic
partners in areas such as privacy, security, human/AI collaboration
and sustainability. We believe that unlocking the potential in
human-AI collaboration can lead to an exciting future for AI. We
are developing the capabilities needed to make this happen and
applying them internally in our design and manufacturing processes.
We strive to be transparent about our position and practices so we
can address shared challenges and improve our products and the
overall industry. We actively engage in forums like the Roundtable
on Human Rights & AI, Global Business Initiative on Human
Rights, Partnership on AI and the Pledge to Build Gender-Fair AI to
learn from our peers and establish ethical, moral and privacy
parameters so we can build a thriving AI business.
Looking Ahead
AI has come a long way but there is still so much more to be
discovered. We are continually finding ways to use this technology
to drive positive change and better mitigate risks. At Intel, we
are committed to deepening our knowledge using a multidisciplinary
approach and focusing on amplifying human potentiation with AI
through human-AI collaboration.
I look forward to seeing how we as a company and the industry at
large can continue to work together to unleash the positive power
of AI.
About Intel
Intel (Nasdaq: INTC) is an industry leader, creating
world-changing technology that enables global progress and enriches
lives. Inspired by Moore’s Law, we continuously work to advance the
design and manufacturing of semiconductors to help address our
customers’ greatest challenges. By embedding intelligence in the
cloud, network, edge and every kind of computing device, we unleash
the potential of data to transform business and society for the
better. To learn more about Intel’s innovations, go to
newsroom.intel.com and intel.com.
© Intel Corporation. Intel, the Intel logo and other Intel marks
are trademarks of Intel Corporation or its subsidiaries. Other
names and brands may be claimed as the property of others.
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Orly Shapiro 1-949-231-0897 orly.shapiro@intel.com
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