Celebrity Cruises Launches New Ad Campaign Highlighting 'The Celebrity Treatment'
17 Januar 2006 - 4:22PM
PR Newswire (US)
MIAMI, Jan. 17 /PRNewswire-FirstCall/ -- Celebrity Cruises has
launched a major new advertising campaign built around the theme,
"The Celebrity Treatment." Created by Arnold Worldwide, the TV and
print campaign showcases how Celebrity Cruises' service and
experience as a whole makes the line's guests feel like
celebrities. "This campaign is designed to convey the emotional
connection our guests feel from the minute they step aboard until
the moment they reluctantly leave," said Celebrity's Senior Vice
President of Marketing, Ellen Taaffe. "It playfully conveys that
special something that only we can offer, which we call 'The
Celebrity Treatment'." The broadcast campaign -- consisting of two
30-second ads directed by award-winning commercial director Erich
Joiner -- hits the airwaves this week and marks the first time in
several years that Celebrity has advertised on network TV. The new
ads will appear this month on hit shows such as Desperate
Housewives, Lost and According to Jim, and also will appear on
select cable channels including the Travel Channel and Food Network
throughout the year. The print campaign -- a portion of which
features work by well-known photographer Peggy Sirota -- will run
in a breadth of consumer publications and newspapers throughout the
year, while separate ads will appear in a variety of publications
geared for travel agents. "Arnold's new campaign for Celebrity
continues our conscious creative approach of focusing on the
emotional impact that comes from taking care of people during their
vacation," said Arnold Worldwide Chairman and Chief Creative
Officer Ron Lawner. About Celebrity Cruises Celebrity Cruises
offers a comfortably sophisticated, upscale cruise experience with
highly personalized service, authentic five-star dining, and
extraordinary attention to detail. Its nine ships and the line's
service, cuisine and spas consistently dominate top travelers'
surveys. Celebrity sails in Alaska, Bermuda, California, the
Caribbean, Europe, the Galapagos Islands, Hawaii, the Mexican
Riviera, the Panama Canal and South America. For more information,
call your travel agent, dial 1-800-437-3111, or visit the Celebrity
web site at http://www.celebrity.com/ . About Arnold Worldwide
Arnold Worldwide is the headquarters of Arnold Worldwide Partners,
a global network owned by Havas (NASDAQ:HAVS) (Euronext Paris:
HAV.PA). Arnold Worldwide represents one of the lead agencies in
the system, with five fully integrated service offices in the U.S.:
the Boston headquarters, New York, Washington, D.C., St. Louis and
Los Angeles as well as five additional service offices. Globally,
Arnold Worldwide Partners consists of 18 offices in 8 countries,
which include the five full-service U.S. operations. Arnold
Worldwide is one of the most highly awarded agencies in the world,
with a client roster that includes well-recognized brands like
American Legacy Foundation's truth(R), Vonage, Royal Caribbean,
McDonald's, Fidelity Investments, Hershey's, RadioShack and Jack
Daniels. It has received the Grand Prix at the International
Festival in Cannes, top honors at the International ANDY Awards,
and been a consistent annual winner of Clios, EFFIEs, Obies and One
Show awards. Managing Partner, Group Creative Director - Pete Favat
SVP Creative Director - Art Director - Wade Devers SVP Creative
Director - Copywriter - David Register Sr. Broadcast Producer,
Group Head - Spring Clinton Smith Sr. Print Production Manager -
Pamela Noon Director - Erich Joiner Photographer - Peggy Sirota
First Call Analyst: FCMN Contact: DATASOURCE: Celebrity Cruises
CONTACT: Elizabeth Jakeway, Celebrity Cruises, +1-305-539-6127, or
; or Meredith Vellines, Arnold Worldwide, +1-617-587- 8469, or Web
site: http://www.celebrity.com/
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