By Will Feuer

E-commerce company Ebay Inc. said it is launching its first collection of non-fungible tokens, featuring animations of the athletes featured on Sports Illustrated covers.

The so-called "Genesis" collection is being launched through a partnership with OneOf, a green NFT platform. The collection includes thirteen digital collectibles at various tiers of availability.

"NFTs and blockchain technology are revolutionizing the collectibles space, and are increasingly viewed as an investment opportunity for enthusiasts," Ebay Vice President of Collectibles, Electronics and Home Dawn Block said.

Last year, as the value of and interest in NFTs boomed, Ebay allowed the sale of NFTs on its platform.

Write to Will Feuer at Will.Feuer@wsj.com

(END) Dow Jones Newswires

May 23, 2022 09:25 ET (13:25 GMT)

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