Discovery, Inc. (NASDAQ: DISCA) announced that it has bought a minority stake in OpenAP, an advertising company. The company has joined FOX, NBCUniversal and ViacomCBS in the joint venture. With this deal, Discovery will be able to work better to build a technical framework that allows cross-platform audience-based buying and the creation of collaborative support for alternative currency standards. Meanwhile, OpenAP is expected to grow the overall market for audience-based advertising and expand its services across cross-platform identity, measurement and planning.
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