Definitive Healthcare launches predictive analytics solution that empowers healthcare organizations to prepare and plan for future market conditions
10 Oktober 2024 - 3:05PM
Definitive Healthcare (Nasdaq: DH), a leader in healthcare
commercial intelligence, today announced the launch of Market
Forecast, a powerful predictive analytics solution designed to help
healthcare organizations uncover high-growth markets and service
line opportunities to strengthen investments and partnerships.
Delivering year-over-year growth rate and market demand projections
up to 10 years out, Market Forecast enables business development
teams, service line leaders, and strategy executives to see ahead
to drive improved patient acquisition and retention, market
expansion, and better resource allocation.
“As an academic medical center, we need to be able to pinpoint
services that have the greatest opportunity for future growth—even
when their current volumes don’t reflect that opportunity,” said
Leighton Dupree, senior strategy consultant for UK HealthCare.
“We’re excited about the potential of Market Forecast and how it
can give us the ability to be more granular and forward-looking
around sub-service line planning. This will really help communicate
strategic direction clearly to our many curious, clinical
stakeholders.” Market Forecast leverages historical claims data,
projected U.S. Census population data, and propriety data science
to provide in-depth analysis of patient demand, diagnoses, and
procedures across various perspectives—including geography, service
categories, patient demographics, and more. Real-time
visualizations and the ability to create different scenarios for
strategic planning provide a dynamic way for organizations to
understand their market from any vantage point. Users get a
clear, visualized view of future market conditions.
“Market Forecast is a game changer for healthcare leaders
looking to understand upcoming market demand trends and patient
population dynamics, and predict a patient population’s utilization
of healthcare services,” said Bill Moschella, chief product and
technology officer of Definitive Healthcare. “Combining
self-service analytics and visualizations, forecasted census
metrics, and our proprietary AI modelling, this solution gives
decision-makers the foresight they need to move toward the right
opportunities at the right time and mitigate risk.”
Market Forecast helps teams drive more effective:
Market planning and
assessment: Users gain a deeper understanding of patient
population trends, service lines, and geographic shifts to forecast
opportunities and drive growth strategies.
Resource allocation:
Organizations can use Market Forecast to identify and prioritize
the service lines or procedures with the highest demand to allocate
network and provider resources more efficiently.
Consumer and provider
demand: Market Forecast delivers clinical volume and
projected growth rates for service lines and procedures to help
users plan for current and future patient needs.
Scenario planning:
Users can conduct iterative analyses of different market scenarios
up to 10 years out with adjustable inputs related to demographics,
geography, diagnoses, and procedures.
By combining comprehensive data with predictive modeling, Market
Forecast offers critical insights that help healthcare providers
proactively navigate an increasingly complex landscape. It gives
teams the agility to adapt strategies based on shifting market
conditions, supporting healthcare organizations as they prepare for
the future of care delivery.
For more information about Market Forecast, visit:
definitivehc.com/market-forecast
About Definitive Healthcare
At Definitive Healthcare, our mission is to transform data,
analytics, and expertise into healthcare commercial intelligence.
We help clients uncover the right markets, opportunities, and
people, so they can shape tomorrow’s healthcare industry. Our SaaS
products and solutions create new paths to commercial success in
the healthcare market, so companies can identify where to go next.
Learn more at definitivehc.com.
Media Contact:
Bethany Swackhamerbswackhamer@definitivehc.com
Investor Relations Contact:
Brian DenyeauICR for Definitive
Healthcarebrian.denyeau@icrinc.com
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