- Baidu foresees that by 2026, the market penetration rate of
smart car models equipped with L2+ level advanced intelligent
driving solution, valet parking, highway navigation pilot and city
navigation pilot will exceed 15%.
- Baidu Apollo City Driving Max is upgraded with "lightweight HD
map", which is 80% "lighter" compared to traditional HD maps.
- Baidu's Apollo Highway Driving Pro will be deployed on Black
Sesame Semiconductor's Huashan II A1000 chip computing platform and
will be officially released in Q3 this year.
BEIJING, April 16,
2023 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU and
HKEX: 9888) ("Baidu" or the "Company"), a leading AI company with
strong internet foundations, today held an automotive intelligence
conference on the eve of Auto Shanghai 2023. During the conference,
Baidu released a series of new products covering intelligent
driving, intelligent cabin, and intelligent maps. Additionally,
Baidu introduced four new key-capabilities for car manufacturers in
the newly released "Baidu Apollo Self Driving Openness White Paper
At the conference, Rob Chu, Baidu
Corporate Vice President and GM of Apollo Self Driving, and Shan
Jizhang, Founder and CEO of Black Sesame Semiconductor announced
that Black Sesame Semiconductor will become the latest chip partner
to Baidu Apollo Smart Driving. Additionally, Apollo Highway Driving
Pro will be deployed on the Black Sesame's Huashan II A1000 chip
computing platform, which will be officially released in Q3 this
year. This partnership marks a deeper collaboration between Chinese
smart driving solutions and Chinese smart chipsets, which will
further accelerate the smart manufacturing of China's automotive industry.
The automobile industry is now in a moment of radical change.
Baidu predicts that by 2026, the market penetration rate of models
equipped with the L2+ advanced intelligent driving solution, valet
parking highway navigation pilot and city navigation pilot will
exceed 15%, ushering in a transition period in intelligent vehicle
"In 2026, when intelligent cars become more prevalent, new
customers will be less likely to consider cars without intelligent
driving capabilities," said Zhenyu
Li, Senior Corporate Vice President of Baidu and president
of the Intelligent Driving Business Group. Rob Chu, Baidu Corporate Vice President and GM
of Apollo Self Driving explained, "Whoever can take the lead in
providing consumers with a safe and secure intelligent driving
experience will likely have a head start in the second half of the
intelligent car competition."
Upgraded intelligent driving solutions to help car makers
build smarter cars
Baidu Apollo launched its flagship intelligent driving solution,
Apollo City Driving Max, which is equipped with dual Nvidia
Orin X with 508 TOPS arithmetic power. This is the only solution in
China that offers users a coherent
experience on urban roads using pure vision perception. The current
product definition also includes LIDAR to achieve "pure vision +
LIDAR" true perception redundancy. The product uses a "lightweight
high HD map" that is nearly 80% "lighter" than the traditional HD
maps, enabling rapid urban generalization at a more reasonable
Baidu's integrated auto-navigation plus valet parking solution
Apollo Highway Driving Pro has also completed an algorithm
platform upgrade. With the latest single TDA4-VH platform, the AI
and CPU computing power usage is 50% less compared to the previous
TDA4-VH platform. It is expected to enable more intelligent driving
and parking functionality at lower computing power and lower cost.
Baidu Apollo and Voyah, an EV manufacturer backed by DONGFENG
Motor, also announced the Voyah FREE, an all-electric and
plug-in-hybrid 5-seater SUV, will be equipped with Apollo Highway
Driving Pro, which includes assisted driving functions such as
highway navigation pilot, city autopilot and efficient parking
in all scenarios.
In addition, Baidu Apollo also upgraded its autonomous parking
solution Apollo Parking, which has a success rate of over
99% in the top 5 most commonly faced parking scenarios and takes
only 28 seconds to complete perpendicular parking, drastically
reducing the difficulty of parking for novice drivers.
Baidu Apollo currently provides two flagship Intelligent
Cabin solutions: the DuerOS for Apollo and Duer assistant
for Apollo. The DuerOS can be quickly installed for mass production
as a whole package solution; while the Duer assistant, based on the
big model localization, is able to achieve full-time full-duplex100
millisecond-level response, through which car companies can define
and realize a leading intelligent cabin experience. At the same
time, ERNIE Bot - a large language model which Baidu had
previously introduced - has been opened up for invitational
testing. Baidu is actively exploring the use of ERNIE Big Model's
capabilities to reshape the relationship between the user and the
smart cabin when traveling, and to create new experiences for the
AI smart cabin.
In terms of smart maps, Baidu Apollo has upgraded its in-vehicle
navigation maps with different levels of quality, performance and
real-time data. The newly released shared autonomy maps provide a
new human-vehicle interface and enhance users' trust in smart
driving solutions. Simultaneously, Baidu's HD maps have been
upgraded to OneMap, which can quickly update map data in real
Baidu has creatively integrated agile development with the
traditional V-model followed by ASPICE® and passed the
organization-level assessment certification of ASPICE® CL3,
becoming the first Tier-1 solution provider in the industry to
achieve a deep integration of the two and be certified by an
authoritative body. This signifies that Baidu has the industry's
leading project delivery process management organization and is
able to deliver high quality products and services to OEMs
Baidu Apollo's intelligent solutions for automobiles have been
mass-produced on 134 models from 31 car brands, with a cumulative
total of over 7 million vehicles, leading in the Tier-1 sector.
Opening up four key capabilities to accelerate the building
of a new car-manufacturing supply chain in the intelligent car
The smart car era requires not only an upgrade of intelligent
products but is also challenging the established relationship model
between traditional vehicles and suppliers. This is a completely
new industrial revolution for both technology companies and car
companies. Compared to traditional systems based on mechanical
parts, intelligent systems are hardware-based, algorithm
software-driven, large-scale dynamic systems that are growing
exponentially in complexity.
Baidu Apollo released the "Baidu Apollo Self Driving Openness
White Paper", announcing four key capabilities: open
experience definition, open independent experience evolution, open
full-cycle OTA services, and open co-create with car manufacturing
partners. Baidu's goal is to help car manufacturing partners to
achieve a leading position and commercial success in intelligent
driving, while ensuring quality end-user experiences.
The four open capabilities can be summarized as:
Pre SOP phase, Baidu Apollo can open up the human-machine
interaction interface, core capability SDK and underlying soft
interfaces in the form of APIs and SOA services, enabling car
companies to define and implement human-machine interaction
interfaces and intelligent driving styles in line with their own
brand positioning and target audience, and even participate in the
technical aspects of smart driving control to improve end-user
Post SOP delivery, Baidu Apollo can open up the Smart Driving
Data Closed Loop Cloud and supporting tool chains to car companies.
This will support them to build a data closed loop after the launch
of new models so that they can independently carry out data-driven
Smart Driving experience improvements and help them to have more
control and win the Smart Race.
In the longer term (e.g. 3 years) post SOP, if automotive
companies want their models to continue to enjoy the capabilities
and experience of Baidu Apollo's main line of intelligent driving
products, Baidu Apollo will also provide them with corresponding
solutions, such as in the form of quarterly OTAs, to ensure the
quality of their models' smart driving capabilities.
At the same time, Baidu Apollo will also provide technical
support and training to the product, R&D and delivery teams of
car companies by setting up a joint product committee in
cooperation with them to collaboratively build a more complete
intelligent driving ecosystem.
"Car manufacturers and Tier-1 intelligence car solution
providers should follow the First Principle Thinking. Always go
back to the starting point and build a new cooperation model with
the goal of providing consumers with a safe and secure intelligent
experience and a real sense of gain," said Rob Chu, quoting the famous proverb, "If you
want to go fast, go alone. If you want to go far, go with others.
We know that to make a real contribution to China's automotive intelligence, we must be
open and collaborative."
Founded in 2000, Baidu's mission is to make the complicated
world simpler through technology. Baidu is a leading AI company
with strong Internet foundation, trading on the NASDAQ under "BIDU"
and HKEX under "9888." One Baidu ADS represents eight Class A
Media Contact: Intlcomm@baidu.com
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SOURCE Baidu, Inc.