Prospectus Supplement
(To Prospectus dated October 5, 2020)

US$
Baidu, Inc.
US$300,000,000 1.625% Notes due 2027
US$700,000,000 2.375% Notes due 2031
We are offering US$300,000,000 of our 1.625% notes due 2027 (the
“2027 Notes”) and US$700,000,000 of our 2.375% notes due 2031 (the
“2031 Notes,” together with the 2027 Notes, the “Notes”). The 2027
Notes will mature on February 23, 2027 and the 2031 Notes will
mature on August 23, 2031. Interest on the Notes will accrue from
August 23, 2021 and be payable on and August 23 and February
23 of each year, beginning on February 23, 2022.
We may at our option redeem the 2027 Notes at any time, prior to
January 23, 2027 and the 2031 Notes at any time prior to May 23,
2031, each in whole or in part, at a price equal to the greater of
100% of the principal amount of such Notes and the make whole
amount plus accrued and unpaid interest, if any, to (but not
including) the redemption date. In addition, we may also redeem the
2027 Notes from or after January 23, 2027 and the 2031 Notes, from
or after May 23, 2031, each at a price equal to 100% of the
principal amount of such Notes, plus accrued and unpaid
interest, if any, to (but not including) the redemption date. We
may also redeem the Notes at any time upon the occurrence of
certain tax events. Upon the occurrence of a triggering event, we
must make an offer to repurchase all Notes outstanding at a
purchase price equal to 101% of their principal amount, plus
accrued and unpaid interest, if any, to (but not including) the
date of repurchase. For a more detailed description of the Notes,
see “Description of the Notes” in this prospectus supplement.
The Notes are our senior unsecured obligations and will rank senior
in right of payment to all of our existing and future obligations
expressly subordinated in right of payment to the Notes; rank at
least equal in right of payment with all of our existing and future
unsecured unsubordinated obligations (subject to any priority
rights pursuant to applicable law); be effectively subordinated to
all of our existing and future secured obligations, to the extent
of the value of the assets serving as security therefor; and be
structurally subordinated to all existing and future obligations
and other liabilities of our subsidiaries and consolidated
affiliated entities.
Investing in the Notes involves risks. Furthermore, investors
should be aware that there are various other risks relating to the
Notes, the issuer and its subsidiaries and consolidated affiliated
entities, their business and their jurisdictions of operations
which investors should familiarize themselves with before making an
investment in the Notes. See “Risk Factors” beginning on
page S-17.
Baidu, Inc. is a Cayman Islands holding company with no equity
ownership in its consolidated affiliated entities. We conduct our
operations in China through (i) our PRC subsidiaries and
(ii) our consolidated affiliated entities with which we have
maintained contractual arrangements. PRC laws and regulations
restrict and impose conditions on foreign investment in internet
content, value-added telecommunication-based online marketing,
audio and video services and mobile application distribution
businesses. Accordingly, we operate these businesses in China
through our consolidated affiliated entities. As used in this
prospectus supplement, “we,” “us,” “our company,” “our,” or “Baidu”
refers to Baidu, Inc., its subsidiaries, and, in the context of
describing our operations and consolidated financial information,
our consolidated affiliated entities in China, including but not
limited to Beijing Baidu Netcom Science Technology Co., Ltd., or
Baidu Netcom.
Our corporate structure is subject to risks associated with our
contractual arrangements with our consolidated affiliated entities.
If the PRC government deems that our contractual arrangements with
our consolidated affiliated entities do not comply with PRC
regulatory restrictions on foreign investment in the relevant
industries, or if these regulations or the interpretation of
existing regulations change or are interpreted differently in the
future, we could be subject to severe penalties or be forced to
relinquish our interests in those operations. Our holding company,
our PRC subsidiaries and consolidated affiliated entities, and
investors of our company face uncertainty about potential future
actions by the PRC government that could affect the enforceability
of the contractual arrangements with our consolidated affiliated
entities and, consequently, significantly affect the financial
performance of our consolidated affiliated entities and our company
as a whole. Baidu, Inc. may not be able to repay the Notes and
other indebtedness, and our Class A ordinary shares or our
ADSs may decline in value or become worthless, if we are unable to
assert our contractual control rights over the assets of our PRC
subsidiaries and consolidated affiliated entities that conduct all
or substantially all of our operations. For a detailed description
of the risks associated with our corporate structure, please refer
to risks disclosed under “Item 3.D. Key Information—Risk
Factors—Risks Related to Our Corporate Structure” in our 2020 Form
20-F, which is incorporated
by reference in the accompanying prospectus, and “Risk
Factors—Risks Related to Our Corporate Structure” and “Risk
Factors—Risks Related to the Notes” in this prospectus
supplement.
We face various risks and uncertainties related to doing business
in China. Our business operations are primarily conducted in China,
and we are subject to complex and evolving PRC laws and
regulations. For example, we face risks associated with regulatory
approvals on offshore offerings, anti-monopoly regulatory actions,
and oversight on cybersecurity and data privacy, as well as the
lack of PCAOB inspection on our auditors. For a detailed
description of risks related to doing business in China, “Item 3.D.
Key Information—Risk Factors—Risks Related to Doing Business in
China” in our 2020 Form 20-F, which is incorporated by
reference in the accompanying prospectus, and “Risk Factors—Risks
Related to Doing Business in China” in this prospectus
supplement.
The Notes or a portion of the Notes are being issued as
“Sustainability Bonds” under our Sustainable Finance Framework. See
the section entitled “Use of Proceeds.”
Neither the Securities and Exchange Commission (the “SEC”) nor
any state securities commission has approved or disapproved of the
Notes or determined that this prospectus supplement or the
accompanying prospectus is accurate or complete. Any representation
to the contrary is a criminal offense.
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Public Offering
Price(1) |
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Underwriting
Discounts |
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Proceeds to
Baidu(1) |
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Per 2027 Note
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99.953 |
% |
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0.275 |
% |
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99.678 |
% |
Total
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US$ |
299,859,000 |
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US$ |
825,000 |
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US$ |
299,034,000 |
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Per 2031 Note
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99.523 |
% |
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0.275 |
% |
|
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99.248 |
% |
Total
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US$ |
696,661,000 |
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US$ |
1,925,000 |
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US$ |
694,736,000 |
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(1) |
Plus accrued interest, if any, from August 23,
2021.
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Application will be made to The Stock Exchange of Hong Kong Limited
(the “SEHK”) for the listing of the Notes by way of debt issues to
professional investors (as defined in Chapter 37 of the Rules
Governing the Listing of Securities on the SEHK) (the “Professional
Investors”) only. This document is for distribution to Professional
Investors only.
Notice to Hong Kong investors: We confirm that the Notes are
intended for purchase by Professional Investors only and will be
listed on the SEHK on that basis. Accordingly, we confirm that the
Notes are not appropriate as an investment for retail investors in
Hong Kong. Investors should carefully consider the risks
involved.
The SEHK has not reviewed the contents of this document, other
than to ensure that the prescribed form disclaimer and
responsibility statements, and a statement limiting distribution of
this document to Professional Investors only have been reproduced
in this document. Listing of the Notes on the SEHK is not to be
taken as an indication of the commercial merits or credit quality
of the Notes or the Issuer or quality of disclosure in this
document. Hong Kong Exchanges and Clearing Limited and the SEHK
take no responsibility for the contents of this document, make no
representation as to its accuracy or completeness and expressly
disclaim any liability whatsoever for any loss howsoever arising
from or in reliance upon the whole or any part of the contents of
this document.
We expect to deliver the Notes to investors through the book-entry
delivery system of The Depository Trust Company and its direct
participants, including Euroclear Bank SA/NV (“Euroclear”) and
Clearstream Banking S.A. (“Clearstream”), on or about August 23,
2021, which is the third business day following the date of this
prospectus supplement. Purchasers of the Notes should note that
trading of the Notes may be affected by this settlement date.
Joint Bookrunners
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Goldman Sachs (Asia) L.L.C.
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BofA Securities |
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J.P. Morgan |
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China International Capital
Corporation |
Co-Manager
BOCOM International
The date of this prospectus supplement is August 18,
2021.