After years of growth toward equity in scripted
series production, women lose ground in nearly every position
analyzed; gender-balanced series are down 8.5% from last year and
20% from peak in 2020-21
IMDbPro and ReFrame, an initiative of Sundance Institute and WIF
(formerly known as Women In Film, Los Angeles), announced that 77
of the 200 most popular scripted series of the 2023-24 season have
been awarded the ReFrame Stamp for gender-balanced hiring (full
list below). The 77 awardees represent 38.5% of the 200 most
popular scripted series, which is a decrease of 8.5% from last year
and 20% from the peak in 2020-21. The Stamp acknowledges
gender-balanced hiring and demonstrates the potential for every
production—regardless of subject matter or the gender of its
creator or lead talent—to achieve gender equity
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240807450515/en/
ReFrame and IMDbPro Award the ReFrame
Stamp for Gender-Balanced Hiring to 77 of the 200 Most Popular TV
and Streaming Series of 2023-24, including Emmy Nominees Abbott
Elementary, Fallout, Hacks, Mr. and Mrs. Smith, Reservation Dogs
and The Bear (Photo: Business Wire)
The ReFrame TV Stamp, launched in 2018, is awarded to scripted
series that hire women or people of other underrepresented genders
(including those who are trans, nonbinary or gender nonconforming)
in at least 50% of key roles including: showrunner, writers,
directors, executive and line producers, leads, co-leads, and
department heads. Additional points are awarded to productions that
hire women of color in these positions, and to those with overall
gender parity in their crews. View full criteria here.
ReFrame founders, Keri Putnam and Cathy Schulman, responded to
this year’s data, "ReFrame is thrilled to congratulate the 77
series that achieved equity in their hiring this year. However,
38.5% of series reaching this benchmark falls far short of the 100%
fair hiring standard we should all aspire to. The ReFrame Stamp’s
criteria of gender balanced hiring should be the goal of all
productions.” They continued, “Positive trends in mitigating bias
often flatline or roll-back after a period of progress. It’s a
testament to the efforts of many across the field that there are
nearly twice as many Stamped series this year as when we began in
2018, but the drop of 20% over the last four years indicates a
troubling trend. If this pace of reduction continues, all the
progress made in diversifying the talent shaping media in the U.S.
will be erased in two years.”
CEO of WIF and ReFrame Council Member Kirsten Schaffer added,
“The contraction in the business resulted in 204 fewer episodes
across the Top 200 series than in prior years analyzed. This should
impact writers and directors equally, with lost jobs split evenly
between men and women but this year’s findings suggest that women
are disproportionately impacted and demands further study.” ReFrame
Council Member and Founding Senior Director of Artist Programs at
Sundance Institute Michelle Satter concluded, "The value of a
pipeline of support for underrepresented storytellers on both sides
of the camera cannot be understated. Renewed attention to
inclusion, collaboration and transparency are needed for our field
to be equitable."
Key findings of the full ReFrame Report on Gender and Hiring in
TV, released today and determined by ReFrame’s extensive analysis
of IMDbPro data, include:
- Lead cast surpassed the 50% mark last year with 54% of lead
roles being portrayed by women or gender diverse performers; this
year representation dropped to 41% (13% decrease).
- Pilot writing and directing jobs and their many financial
benefits remain primarily in men’s hands and pockets. There is a
consistent average gap of nearly 12% for directors and 14% for
writers year-over-year in hiring for pilot episodes versus episodes
overall. Of the 102 pilot episodes in this year’s list, 26 (25.5%)
were directed by women, including one trans woman, and 33 (32.4%)
were written by women.
- All 13 series in the top 200 that are showrun by women of color
obtained the ReFrame Stamp. Though any project can achieve the
Stamp through gender-balanced hiring in key positions, there is
still an overwhelming correlation between showrunner identity and
overall equity. Nearly 60% of Stamped series are showrun by women,
compared to 32.5% of series overall.
- This year’s gains were for line producers, directors of
photography, composers and intimacy coordinators. With the
exception of intimacy coordinators (where qualifying candidates
hold 49% of positions), even with this year’s increases, women and
gender-diverse people hold fewer than 20% of positions in these
other important roles.
- Of the 77 series receiving the Stamp, 59 (76.6%) were released
on streaming services, 9 (11.7%) on cable and 9 (11.7%) on
networks.
- For the third consecutive year, the majority of Emmy Nominees
for Outstanding Comedy Series received the Stamp. Five of the eight
(Abbott Elementary, The Bear, Hacks, Reservation Dogs and What We
Do in the Shadows) met the gender-balanced production criteria as
well as three of the eight nominated series in the Outstanding
Drama category (Fallout, The Morning Show and Mr. and Mrs. Smith)
and three of the five Limited or Anthology Series (Baby Reindeer,
Lessons in Chemistry, True Detective: Night Country).
The ReFrame Report includes a company report card which further
breaks out the streaming, network and cable shows captured in the
Top 200 to determine the percentage of series from each distributor
that met ReFrame Stamp criteria. With the exception of Amazon MGM
Studios (which had 60.9% of their series this year meet ReFrame
Stamp criteria), every distributor reflects a lower percentage of
gender-balanced series than in 2020-21 (the first year this data
was collected).
The ReFrame Report also highlights actionable resources that
empower studios and distributors to find historically excluded cast
and crew to hire and collaborate with. The ReFrame ReSource
includes more than 100 tools, best practices and insights
highlighting the work of countless advocacy experts and
organizations. Decision-makers can discover and hire inclusively
with IMDbPro and its advanced search feature, which is available to
all IMDbPro Premium members. Professionals can find cast and crew
based on self-identified demographic information, including
gender/gender identity and race/ethnicity. IMDbPro members with a
claimed name page can self-identify this information, which is
intended to support talent, particularly from under-represented
communities, looking to be discovered and advance their
careers.
To determine the 2023-24 Stamp recipients, ReFrame examined
IMDbPro data on the 200 most popular narrative television and
streaming shows with a full season of episodes released during the
Emmys eligibility period of June 1, 2023 – May 31, 2024. See the
full list here. Each show was considered for the list based on its
top-performing four weeks during the eligibility period on the
IMDbPro proprietary ranking of titles, factoring in the removal of
sports, news, non-fiction and reality programs. IMDbPro rankings
are based on the actual page views of the more than 250 million
monthly visitors to IMDb worldwide. IMDb is the world's most
popular and authoritative source for information on movies, TV
shows and celebrities, and its vast and authoritative database
features more than 500 hundred million searchable data items.
ReFrame encourages all productions to implement equitable hiring
practices and apply to earn the ReFrame Stamp year-round. Through
an open application process, numerous television and streaming
productions outside of the Top 200 earned the Stamp in 2023-24,
including The Ms. Pat Show: Season 3 (BET+), SKYMED: Season 2
(CBS), The Other Black Girl: Season 1 (Hulu) and Station 19: Season
7 (ABC). The list of all 2023-24 Stamped shows is available below,
on ReFrame’s website and at IMDb.com/ReFrame.
About ReFrame
Founded and led by Sundance Institute and WIF (formerly known as
Women In Film, Los Angeles), ReFrame is an initiative that employs
a unique strategy: a peer-to-peer approach, in which ReFrame
Ambassadors engage with senior industry decision-makers at over 50
Partner Companies to implement ReFrame systemic change programs.
The initiative’s goals are to provide research, support, and a
practical framework that can be used by Partner companies to
mitigate bias during the creative decision-making and hiring
process, celebrate successes, and measure progress toward a more
gender-representative industry on all levels.
The ReFrame Council, which leads the strategic direction of the
organization with ReFrame Program Director Erica Fishman, includes
the initiative’s founding members: WIF CEO Kirsten Schaffer,
Producer and Former Sundance Institute CEO Keri Putnam, and
Oscar-winning producer, WIF President Emerita and founder of Welle
Entertainment Cathy Schulman, alongside Channing Dungey (Chairman,
Warner Bros. Television Group), Franklin Leonard (Founder, The
Black List), Rena Ronson (Head of UTA Independent Film Group), and
Michelle Satter (Founding Senior Director, Artist Programs,
Sundance Institute).
ReFrame is made possible by support from Netflix’s Creative
Equity Fund, IMDbPro, The David and Lura Lovell Foundation, WME,
Adobe and the Women at Sundance Leadership Council.
About IMDb
IMDb is the world's most popular and authoritative source for
information on movies, TV shows and celebrities. Products and
services to help fans decide what to watch and where to watch it
include: the IMDb website for desktop and mobile devices; apps for
iOS and Android; and X-Ray on Prime Video. For entertainment
industry professionals, IMDb provides IMDbPro and Box Office Mojo.
IMDb licenses information from its vast and authoritative database
to third-party businesses worldwide; learn more at
developer.imdb.com. IMDb is an Amazon company. For more
information, visit imdb.com/press and follow @IMDb.
About IMDbPro
IMDbPro is the essential resource for entertainment industry
professionals. This membership service empowers professionals with
information and features designed to help them achieve success
throughout all stages of their career. IMDbPro membership includes
the following: detailed contact and representation information;
tools for members to manage and showcase their IMDb profile,
including selecting their primary images and the credits they are
best “known for”; exclusive STARmeter rankings determined by page
views on IMDb; the IMDbPro app for iPhone, iPad, and Android;
IMDbPro Track, which empowers members to receive personalized
entertainment industry news and notifications on the people and
film and TV projects they want to follow; and a convenient feature
that generates custom digital assets to promote their work on
social media and other platforms. IMDbPro membership includes
features for professionals to self-identify and manage the display
of certain information about themselves and their careers on IMDb
and IMDbPro and limited access to industry news, research, and cast
and crew notices. IMDbPro is a division of IMDb, the world's most
popular and authoritative source for information on movies, TV
shows, and celebrities. Industry professionals can join IMDbPro
today at www.imdbpro.com. Follow IMDbPro on Facebook, Instagram,
and X.
About Sundance Institute
As a champion and curator of independent stories, the nonprofit
Sundance Institute provides and preserves the space for artists
across storytelling media to create and thrive. Founded in 1981 by
Robert Redford, the Institute’s signature labs, granting, and
mentorship programs, dedicated to developing new work, take place
throughout the year in the U.S. and internationally. Sundance
Collab, a digital community platform, brings a global cohort of
working artists together to learn from Sundance advisors and
connect with each other in a creative space, developing and sharing
works in progress. The Sundance Film Festival and other public
programs connect audiences and artists to ignite new ideas,
discover original voices, and build a community dedicated to
independent storytelling. Through the Sundance Institute artist
programs, we have supported such projects as Beasts of the Southern
Wild, The Big Sick, Bottle Rocket, Boys Don’t Cry, Boys State, Call
Me by Your Name, Clemency, CODA, Drunktown’s Finest, The Farewell,
Fire of Love, Flee, The Forty-Year-Old Version, Fruitvale Station,
Get Out, Half Nelson, Hedwig and the Angry Inch, Hereditary,
Honeyland, The Infiltrators, The Last Black Man in San Francisco,
Little Woods, Love & Basketball, Me and You and Everyone We
Know, Mudbound, Nanny, Navalny, O.J.: Made in America, One Child
Nation, Pariah, Raising Victor Vargas, Requiem for a Dream,
Reservoir Dogs, RBG, Sin Nombre, Sorry to Bother You, The Souvenir,
Strong Island, Summer of Soul (…Or, When the Revolution Could Not
Be Televised), Swiss Army Man, Sydney, A Thousand and One, Top of
the Lake, Walking and Talking, Won’t You Be My Neighbor?, and Zola.
Through year-round artist programs, the Institute also nurtured the
early careers of such artists as Paul Thomas Anderson, Wes
Anderson, Gregg Araki, Darren Aronofsky, Lisa Cholodenko, Ryan
Coogler, Nia DaCosta, The Daniels, David Gordon Green, Miranda
July, James Mangold, John Cameron Mitchell, Kimberly Peirce, Boots
Riley, Ira Sachs, Quentin Tarantino, Taika Waititi, Lulu Wang, and
Chloé Zhao. Support Sundance Institute in our commitment to
uplifting bold artists and powerful storytelling globally by making
a donation at sundance.org/donate. Join Sundance Institute on
Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube.
About WIF
Founded in 1973 as Women In Film, Los Angeles, WIF has been
fighting for gender equity for more than 50 years. Its advocacy,
career programs, and research efforts are a driving force for
increasing gender representation in Hollywood. WIF works to
dismantle gender bias in the screen industries by building the
pipeline, sustaining careers, and advocating for change. Membership
is open to all screen industry professionals and more information
can be found on our website: WIF.org. WIF is led by Chief Executive
Officer Kirsten Schaffer and President of the Board of Directors
Amy Baer. Follow WIF on X, Instagram, Facebook, TikTok, and
YouTube.
2023-24 ReFrame Stamp – IMDbPro Top 200
Scripted TV Recipients
Listed in alphabetical order, below are the Stamped series for
the 2023-24 season. Series that applied for the ReFrame Stamp as
part of their production process are indicated with a *.
Abbott Elementary / Season 3: Hulu
Adventure Time: Fionna & Cake / Max: Season 1
Ahsoka / Disney+ : Season 1
A Man in Full / Netflix: Season 1
American Horror Story / Hulu: Season 12
A Murder at the End of the World / Hulu: Season 1
Baby Reindeer / Netflix: Season 1
Based on a True Story / Peacock: Season 1
*Black Cake / Hulu: Season 1
Blue Eye Samurai / Netflix: Season 1
Bodies / Netflix: Season 1
*Cruel Summer / Freeform: Season 2
Deadloch / Amazon Prime: Season 1
Death and Other Details / Hulu: Season 1
Dr. Death / Peacock: Season 2
Echo / Disney+: Season 1
Elsbeth / Paramount+: Season 1
Expats / Amazon Prime: Season 1
Extraordinary / Hulu: Season 2
Fallout / Amazon Prime: Season 1
Fellow Travelers / Paramount+: Season 1
Found / Peacock: Season 1
Gen V / Amazon Prime: Season 1
Girls5eva / Netflix: Season 3
*Grey's Anatomy / Hulu: Season 20
Griselda / Netflix: Season 1
Hacks / Max: Season 3
Harlan Coben's Shelter / Amazon Prime: Season 1
Harley Quinn / Max: Season 4
Hazbin Hotel / Amazon Prime: Season 1
Heartbreak High / Netflix: Season 2
Invasion / Apple TV: Season 2
Julia / Max: Season 2
Lawmen: Bass Reeves / Paramount+: Season 1
Lessons in Chemistry / Apple TV: Season 1
*Minx / Starz: Season 2
Monarch: Legacy of Monsters / Apple TV: Season 1
*Mr. & Mrs. Smith / Amazon Prime: Season 1
My Adventures with Superman / Max: Season 1
My Life with the Walter Boys / Netflix: Season 1
Never Have I Ever / Netflix: Season 4
One Day / Netflix: Season 1
Painkiller / Netflix: Season 1
*Physical / Apple TV: Season 3
Quantum Leap / Bravo: Season 2
Renegade Nell / Disney+: Season 1
Reservation Dogs / Hulu: Season 3
Sex Education / Netflix: Season 4
Special Ops: Lioness / Paramount+ : Season 1
Star Trek: Discovery / Paramount+: Season 5
Star Trek: Lower Decks / Paramount+: Season 4
Sweet Magnolias / Netflix: Season 3
The Artful Dodger / Hulu: Season 1
The Baxters / Amazon Prime: Season 3
The Bear / Hulu: Season 2
The Buccaneers / Apple TV: Season 1
The Changeling / Apple TV: Season 1
The Cleaning Lady / Hulu: Season 3
The Horror of Dolores Roach / Amazon Prime: Season 1
The Lincoln Lawyer / Netflix: Season 2
The Lost Flowers of Alice Hart / Amazon Prime: Season 1
Them / Amazon Prime: Season 2
*The Morning Show / Apple TV: Season 3
The Summer I Turned Pretty / Amazon Prime: Season 2
The Tattooist of Auschwitz / Peacock: Season 1
The Walking Dead: Dead City / AMC+: Season 1
*The Walking Dead: The Ones Who Live / AMC: Season 1
The Wheel of Time / Amazon Prime: Season 2
The Witcher / Netflix: Season 4
True Detective / Max: Season 4
Under the Bridge / Hulu: Season 1
Virgin River / Netflix: Season 5
We Were the Lucky Ones / Hulu: Season 1
What We Do in the Shadows / Hulu: Season 5
Wilderness / Amazon Prime: Season 1
Will Trent / Hulu: Season 2
9-1-1 / ABC: Season 7
Scripted Series outside of the Top 200 that applied for the
ReFrame Stamp:
SKYMED / CBS: Season 2 Station 19 / ABC: Season 7 The Ms. Pat
Show / BET+: Season 3 The Other Black Girl / Hulu: Season 1 *Noting
that Bridgerton / Netflix: Season 3 Parts 1 & 2 also applied
for and received the Stamp, but due to timing are not eligible
within this report cycle.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240807450515/en/
IMDbPro: Lindsey Brown-McLravy, SLATE PR
lindsey@slate-pr.com
ReFrame: Chandra Jackson, WIF cjackson@wif.org
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