reAlpha Tech Corp. (Nasdaq: AIRE) (“reAlpha” or the
“Company”), a real estate technology company developing and
commercializing artificial intelligence (“AI”) technologies,
announces today that the changes to the National Association of
Realtors’ (“NAR”) rules became effective on August 17, 2024, and
reAlpha expects that this change will positively affect the
business landscape for real estate technology companies that
provide alternative home buying methods.
These changes to the NAR rules were a result of
a $418 million settlement announced in March 2024 by the NAR.
Previously, home sellers were typically responsible for paying both
the seller’s and buyer’s real estate agents’ commissions, which
usually amounted to six percent of the home price. In 2023, this
amounted to around $100 billion in the U.S. market. Further, buyers
will now need to sign a separate agreement if they choose to use a
buyer’s agent, which will result in overall higher home purchase
costs for a buyer if a seller decides not to cover these costs.
Considered a material change to the U.S.
residential real estate industry, reAlpha anticipates that this
change may open up opportunities for real estate technology
companies that are able to offer commission-free home buying
services, such as Claire, reAlpha’s generative AI-powered,
commission-free homebuying platform.
“reAlpha welcomes these game-changing industry
changes,” stated Mike Logozzo, President and Chief Operating
Officer of reAlpha. “We believe that the general perception is that
buy-side commissions are free because previously they have been
paid by the seller. Now that buy-side agents aren't actually
‘free,’ we expect that many home buyers will turn to alternative
real estate platforms and solutions offering commission-free, yet
full-service experiences, such as what we have to offer through
Claire.”
Claire is currently available to assist
homebuyers in 20 counties in Florida. reAlpha is actively seeking
expansion into new counties and states. Its capabilities are
complemented and supported by a team of licensed agents all powered
by reAlpha Realty, LLC (“reAlpha Realty”), reAlpha’s fully licensed
and insured real estate brokerage based in Miramar, Florida. These
agents are readily available, if needed, on a no-obligation and
commission-free basis, to assist homebuyers using Claire.
Importantly, reAlpha Realty will provide a rebate to the buyer from
any buy-side commissions earned whenever offered, helping to offset
a portion of the cost of the home.
The development and launch of Claire aligns with
reAlpha's mission to bring the multi-trillion-dollar global real
estate industry to the digital era. reAlpha envisions that, over
time, Claire could set a new benchmark for efficiency,
accessibility, and reliability in the home-buying process, which
reAlpha believes will empower buyers to make more informed and
confident decisions when purchasing a home.
reAlpha expects to generate revenues by
providing title services through Claire and reAlpha’s plan is to
position itself to eventually generate additional revenues from
value-added services required in a typical home purchase process,
such as mortgage brokering and home insurance, once those services
have been incorporated through future acquisitions, joint ventures,
or partnerships.
About reAlpha Tech Corp.
reAlpha Tech Corp. (Nasdaq: AIRE) is a real
estate technology company developing an end-to-end commission-free
homebuying platform. Utilizing the power of AI and an
acquisition-led growth strategy, reAlpha’s goal is to offer a more
affordable, streamlined experience for those on the journey to
homeownership. For more information, visit www.reAlpha.com.
About Claire
Claire, announced on April 24, 2024, is
reAlpha’s generative AI-powered, zero-commission homebuying
platform. The tagline: No fees. Just keys.TM – reflects
reAlpha’s dedication to eliminating traditional barriers and making
homebuying more accessible and transparent.
Claire’s introduction aligns with major shifts
in the real estate sector after the National Association of
Realtors (“NAR”) agreed to settle certain lawsuits upon being found
to have violated antitrust laws, resulting in inflated fees paid to
buy-side agents. This development is expected to result in the end
of the standard six percent sales commission, which equates to
approximately $100 billion in realtor fees paid annually. Claire
offers a cost-free alternative for homebuyers by utilizing an
AI-driven workflow that assists them through the home buying
process.
Homebuyers can use Claire’s conversational
interface to guide them through every step of their journeys, from
property search to closing the deal. By offering support 24/7,
Claire is poised to make the homebuying process more efficient,
enjoyable, and cost-efficient. Claire matches buyers with their
dream homes using over 400 data attributes and provides insights
into market trends and property values. Additionally, Claire can
assist with questions, booking property tours, submitting offers,
and negotiations.
Currently, Claire is under limited availability
for homebuyers located in 20 counties in Florida, but reAlpha is
actively seeking new MLS and brokerage licenses that will enable
expansion into more U.S. states.
For more information on Claire, please visit
www.reAlpha.com.
Forward-Looking Statements
The information in this press release includes
“forward-looking statements”. Forward-looking statements include,
among other things, statements about the NAR rule changes; the
anticipated benefits of the NAR rule changes; reAlpha’s ability to
anticipate the future needs of the short-term rental market; future
trends in the real estate, technology and artificial intelligence
industries, generally; and reAlpha’s future growth strategy and
growth rate. In some cases, you can identify forward-looking
statements by terminology such as “may”, “should”, “could”,
“might”, “plan”, “possible”, “project”, “strive”, “budget”,
“forecast”, “expect”, “intend”, “will”, “estimate”, “anticipate”,
“believe”, “predict”, “potential” or “continue”, or the negatives
of these terms or variations of them or similar terminology.
Factors that may cause actual results to differ materially from
current expectations include, but are not limited to: reAlpha’s
limited operating history and that reAlpha has not yet fully
developed its AI-based technologies; reAlpha’s ability to
commercialize its developing AI-based technologies; whether
reAlpha’s technology and products will be accepted and adopted by
its customers and intended users; reAlpha’s ability to capitalize
on the NAR rules change development to create more demand for its
products and services; reAlpha’s ability to acquire, collaborate
with and/or partner with mortgage brokerage firms and home
insurance providers; reAlpha’s ability to generate revenue through
its title services and any other services it may offer to Claire
users in the future; the inability to maintain and strengthen
reAlpha’s brand and reputation; the inability to accurately
forecast demand for short-term rentals and AI-based real estate
focused products; the inability to execute business objectives and
growth strategies successfully or sustain reAlpha’s growth; the
inability of reAlpha’s customers to pay for reAlpha’s services;
changes in applicable laws or regulations, and the impact of the
regulatory environment and complexities with compliance related to
such environment; and other risks and uncertainties indicated in
reAlpha’s U.S. Securities and Exchange Commission (“SEC”) filings.
Forward-looking statements are based on the opinions and estimates
of management at the date the statements are made and are subject
to a variety of risks and uncertainties and other factors that
could cause actual events or results to differ materially from
those anticipated in the forward-looking statements. Although
reAlpha believes that the expectations reflected in the
forward-looking statements are reasonable, there can be no
assurance that such expectations will prove to be correct.
reAlpha’s future results, level of activity, performance or
achievements may differ materially from those contemplated,
expressed or implied by the forward-looking statements, and there
is no representation that the actual results achieved will be the
same, in whole or in part, as those set out in the forward-looking
statements. For more information about the factors that could cause
such differences, please refer to reAlpha’s filings with the SEC.
Readers are cautioned not to put undue reliance on forward-looking
statements, and reAlpha does not undertake any obligation to update
or revise any forward-looking statements, whether as a result of
new information, future events or otherwise, except as required by
law.
Investor Relations
Contactinvestorrelations@realpha.com
Mediairlabs on behalf of
reAlphaFatema Bhabrawalafatema@irlabs.ca
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