- Firefly, Adobe’s family of creative generative AI models,
now supports Generative Fill, allowing users to extend images and
add and remove objects
- Adobe has integrated Firefly directly into
Photoshop, marrying the speed and ease of generative
AI with the power and precision of Photoshop
- This is the start of the company’s major initiative to
integrate generative AI into existing creative
workflows across Creative Cloud, giving users a creative co-pilot
to accelerate ideation, exploration and production
Today, Adobe (Nasdaq:ADBE) unveiled Generative Fill in
Photoshop, bringing Adobe Firefly generative AI capabilities
directly into design workflows. The new Firefly-powered Generative
Fill is the world’s first co-pilot in creative and design
workflows, giving users a magical new way to work by easily adding,
extending or removing content from images non-destructively in
seconds using simple text prompts. This beta release of Photoshop
is Adobe’s first Creative Cloud application to deeply integrate
Firefly with an exciting roadmap ahead that will transform
workflows across Creative Cloud, Document Cloud, Experience Cloud
and Adobe Express.
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the full release here:
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Adobe has over a decade-long history of AI innovation,
delivering hundreds of intelligent capabilities through Adobe
Sensei into applications that hundreds of millions of people rely
upon. Features like Neural Filters in Photoshop, Content Aware Fill
in After Effects, Customer AI in Adobe Experience Platform and
Liquid Mode in Acrobat empower Adobe customers to create, edit,
measure, optimize and review billions of pieces of content.
Firefly, Adobe’s family of creative generative AI models, now
brings even more precision, power, speed and ease directly into
workflows where content is created or modified.
Firefly, Adobe’s family of creative generative AI models,
launched six weeks ago with an initial focus on the generation of
images and text effects. It has quickly became one of the most
successful beta launches in Adobe’s history, with beta users
generating over 100 million assets. Since its launch, Firefly has
been expanded to support vector recoloring and generative fill.
Firefly is the only AI service that generates commercially viable,
professional quality content and is designed to be embedded
directly into creators’ workflows. Firefly’s first model is trained
on Adobe Stock images, openly licensed content and other public
domain content without copyright restrictions. Enterprises will be
able to extend Firefly with their own creative collateral in order
to generate content that includes the company’s images, vectors and
brand language. The integration of Firefly across Adobe Experience
Cloud applications will allow marketing organizations to use
Firefly to accelerate their content supply chain production.
“By integrating Firefly directly into workflows as a creative
co-pilot, Adobe is accelerating ideation, exploration and
production for all of our customers,” said Ashley Still, senior
vice president, Digital Media at Adobe. “Generative Fill combines
the speed and ease of generative AI with the power and precision of
Photoshop, empowering customers to bring their visions to life at
the speed of their imaginations.”
Supercharging Creativity and Design
The deep integration of next-generation AI across Photoshop’s
core tools uniquely enables new creative workflows that supercharge
ideation with precise creative control for production quality
content creation.
Generative Fill automatically matches perspective, lighting and
style of images to enable users achieve astounding results while
reducing tedious tasks. Generative Fill expands creative expression
and productivity and enhances creative confidence of creators with
the use of natural language and concepts to generate digital
content in seconds:
- Powered by Firefly: Firefly is designed to generate
images that are safe for commercial use and is trained on Adobe
Stock’s hundreds of millions of professional-grade, licensed,
high-resolution images, helping ensure Firefly won’t generate
content based on other peoples’ or brands’ intellectual property
(IP).
- Magically leap from idea to image, with simple text
prompts: Add, extend or remove content from images to achieve
astounding results.
- Edit non-destructively: Create newly generated content
in generative layers, enabling you to rapidly iterate through a
myriad of creative possibilities and reverse the effects when you
want, without impacting your original image.
- Create at a transformative rate: Experiment with
off-the-wall ideas, ideate different concepts and produce boundless
variations of high-quality content as fast as you can type.
- Available as a web tool: Generative Fill is also
available as a new module in the Firefly beta for users interested
in testing the new capabilities on the web.
As a trusted partner to individuals and businesses of all sizes,
Adobe develops and deploys all AI capabilities with a
customer-centric approach and according to its AI Ethics principles
to ensure content and data transparency. Generative Fill supports
Content Credentials, serving an essential role in ensuring people
know whether a piece of content was created by a human,
AI-generated or AI-edited. Content Credentials are like “nutrition
labels” for digital content and remain associated with content
wherever it is used, published or stored, enabling proper
attribution and helping consumers make informed decisions about
digital content. The technology was developed by the Content
Authenticity Initiative, which Adobe founded and recently surpassed
1,000 members.
Additional New Innovations in Photoshop
In addition, Adobe updated Photoshop today with new capabilities
that enhance and accelerate creative workflows. New Adjustment
Presets, Contextual Task Bar, Remove Tool and Enhanced Gradients
empower users to make complex edits and create unique designs while
saving time. Read more here.
Community Inspiration
Connect with your favorite designers and Creative Cloud
evangelists as they live stream their Photoshop and Firefly tips
and tricks on May 23rd. Join them between 8 a.m. and 4 p.m. PST as
they answer questions.
Availability
Photoshop’s Generative Fill feature is available in the desktop
beta app today and will be generally available in the second half
of 2023. Generative Fill is also available today as a module within
the Firefly beta app.
About Adobe and Artificial Intelligence
Adobe is making the world more creative, productive and
personalized with AI as a co-pilot that amplifies human ingenuity.
For decades, Adobe has delivered hundreds of intelligent
capabilities across Creative Cloud, Document Cloud and Experience
Cloud through Adobe Sensei, enabling customers to create, work and
collaborate more efficiently.
Firefly, Adobe’s family of creative generative AI models, brings
even more precision, power, speed and ease directly into Adobe
workflows. It is the most differentiated generative AI offering in
the market, trained on a unique dataset that generates commercially
viable, professional-quality content.
Adobe Sensei GenAI services are redefining how businesses
deliver customer experiences by delivering more speed and
productivity across Adobe Experience Cloud workflows. Sensei GenAI
will enable brands to instantly generate and modify text-based
experiences across any customer touchpoint and leverage different
large language models (LLMs). These innovations are anchored in
Adobe Experience Platform (AEP), which brings customer data and
content together across an organization under one common language
model.
As a trusted partner to individuals and businesses of all sizes,
Adobe develops and deploys all AI capabilities with a
customer-centric approach and according to its AI Ethics principles
to ensure content and data transparency. Content Credentials
provide “nutrition labels” for digital content and are a key pillar
of Adobe’s AI principles.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20230523005521/en/
Public relations contact Erin Di Leva Adobe
edileva@adobe.com
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