CORRECTING and REPLACING World’s Leading Customer Data Platform Adobe Real-Time CDP Debuts Industry-First Innovations
28 März 2023 - 1:49AM
Business Wire
- Adobe Real-Time Customer Data Platform – used by leading
brands including Chipotle, Major League Baseball, ServiceNow,
Thermo Fisher Scientific and U.S. Bank – now delivers over 600
billion predictive insights each year based on real-time customer
profiles, powering personalization across industries
- New product innovations empower brands to drive
experience-led growth through precise personalization, with
solutions addressing pain points in sectors such as healthcare and
high tech
- Adobe now processes over 30 trillion audience segment
evaluations every day across brands using Real-Time CDP, testing
content and message variations to boost conversion and retain
customers
Please replace the release dated March 21, 2023, with the
following corrected version due to multiple revisions.
The updated release reads:
WORLD’S LEADING CUSTOMER DATA PLATFORM ADOBE REAL-TIME CDP
DEBUTS INDUSTRY-FIRST INNOVATIONS
- Adobe Real-Time Customer Data Platform – used by leading
brands including Chipotle, Major League Baseball, ServiceNow,
Thermo Fisher Scientific and U.S. Bank – now delivers over 600
billion predictive insights each year based on real-time customer
profiles, powering personalization across industries
- New product innovations empower brands to drive
experience-led growth through precise personalization, with
solutions addressing pain points in sectors such as healthcare and
high tech
- Adobe now processes over 30 trillion audience segment
evaluations every day across brands using Real-Time CDP, testing
content and message variations to boost conversion and retain
customers
Today, at Adobe Summit – the world’s largest Digital Experience
Conference – Adobe (Nasdaq:ADBE) announced new innovations in Adobe
Real-Time Customer Data Platform (Real-Time CDP), which now
delivers over 600 billion predictive insights annually based on
real-time customer profiles. Designed to drive experience-led
growth, Adobe’s latest innovations enable superior prospecting and
conversion, enhanced B2B account-based marketing and richer
personalization using online shopping behaviors.
Powered by Adobe Experience Platform, Adobe Real-Time CDP
insights enable teams to directly engage customers at key moments
in their journeys. Adobe Real-Time CDP helps businesses make better
use of their data, delivering a unified view of customer
experiences and critical insights that power one-to-one
personalization at scale. Adobe Experience Platform’s robust
ecosystem of over 450 partner integrations and Adobe Real-Time
CDP’s connectors enable data collection, enrichment and
distribution of data across multiple sources at incredible speed
and scale.
“Adobe Experience Cloud applications, from Adobe Real-Time CDP
to Adobe Journey Optimizer and Customer Journey Analytics, work
together to help brands drive the next phase of their digital
transformation, which will be anchored in wide-scale
personalization,” said Anjul Bhambhri, senior vice president, Adobe
Experience Cloud platform engineering at Adobe. “In a
hyper-competitive economic climate, where consumers now re-evaluate
the products and services they buy each day, a brand’s key
long-term growth driver is the ability to show people you
accurately understand their current needs.”
Adobe Real-Time CDP has become the customer experience engine of
choice for leading brands across numerous industries, most recently
selected by Chipotle, The Dow Chemical Company, Novo Nordisk,
Petco, Qualcomm, Thermo Fisher Scientific, Truist Financial and
U.S. Bank. Additionally, Meta has selected Adobe to improve
Facebook Ad Targeting and Analysis, because Real-Time CDP allows
Meta to use first-party data in a privacy-compliant way to
strengthen customer personalization. These brands join leaders and
longtime users of Adobe Real-Time CDP including Coles, Dick’s
Sporting Goods, FC Bayern, Major League Baseball, Panera Bread,
Real Madrid, ServiceNow, Signet Jewelers, Suncorp, T. Rowe Price
and TSB Bank.
Brands are using Adobe Real-Time CDP to generate customer
profiles that update in real time as interactions happen across
online and offline channels. Aggregated across multiple brands,
Adobe Real-Time CDP is processing over 30 trillion audience segment
evaluations every day, activating personalized campaigns across
channels to drive growth.
New Innovations in Adobe Real-Time CDP
To help brands unlock additional value, Adobe Real-Time CDP is
introducing new innovations that accelerate personalization at
scale and drive experience-led growth:
- Audience and Journey Creation: Adobe Real-Time CDP will
leverage Adobe’s new Sensei GenAI services in Adobe Experience
Cloud to automatically generate multiple variations of rich
audience segments, providing incredible precision for
personalization campaigns delivered to millions of customers. Using
Adobe Journey Optimizer, brands will be able to simulate customer
experiences as they happen across online and offline channels,
obtaining real-time insights on next-best offers and touchpoints
for customers.
- Generative Playbooks: To accelerate value realization,
Adobe is introducing Generative Playbooks, offering marketers use
case templates that will help with brainstorming and ideating
customer journeys. Built with Adobe Sensei GenAI, Generative
Playbooks will leverage Adobe’s deep expertise, proprietary data
and experience across various industries. Marketers will be able to
use conversation-based AI to simulate customer journeys, author new
use cases, and request suggestions for better customer use case
alternatives based on marketing goals – all driving superior and
more meaningful results.
- Prospecting, Enriching and Activating with Partners: To
solve for the prospecting challenges marketers face in a cookieless
future, Adobe is announcing new product enhancements and partner
integrations for Real-Time CDP. New enhancements enable first-party
enrichment with partners such as Merkle and Epsilon, while new
integrations with Amazon Ads and TikTok provide opportunities to
reach customers through an expanded set of channels – including
short-form video. A new integration with LiveRamp enables
activations in connected TV and audio. With 60% of all experience
personalization currently depending on third-party cookies, these
native integrations will help brands uncover new audiences.
- Enhancing B2B account-based marketing: Brands selling
directly to other brands face unique challenges, including long
sales cycles and complex buying journeys. Rather than targeting
individuals, B2B brands must understand and engage full account
teams. New capabilities in Adobe Real-Time CDP will allow B2B
brands to connect with unknown prospects at known accounts. Tapping
into insights across Marketo Engage and third-party platforms such
as LinkedIn, brands can intelligently engage new contacts to drive
cross-sell opportunities within teams.
- Leveraging e-commerce for richer personalization: As
e-commerce is exploding, integrations between Adobe Real-Time CDP
and Adobe Commerce will enable brands to maximize e-commerce
activity. Brands can use insights into online shopping behaviors to
improve personalization. For instance, sectors such as retail and
consumer goods can use analyses of website purchasing habits to
target content on different channels. Additionally, brands can use
customer preferences stored in Real-Time CDP to enhance online
shopping experiences and personalize promotional offers.
- Managing consumer data responsibly: Adobe Real-Time CDP
builds each new capability with privacy in mind, ensuring
appropriate governance of every step from data ingestion to
activation. Now generally available, Adobe’s Privacy and Security
Shield enables brands in regulated industries to deliver
personalized experiences while managing the customer data lifecycle
and maintaining the highest level of data security and compliance.
Healthcare Shield specifically supports HIPAA-ready use cases,
allowing healthcare brands to surface real-time insights and
support new ways to improve patient experiences.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contacts Bassil Elkadi Adobe
belkadi@adobe.com
Kevin Fu Adobe kfu@adobe.com
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