Prada Group Partners With Adobe to Reimagine In-store and Digital Experiences in Real Time
22 März 2023 - 2:00PM
Business Wire
- Prada Group adopts Adobe Real-Time Customer Data Platform
and Adobe Journey Optimizer to connect digital and in-store
customer experiences in real time, increasing loyalty and
revenue
- The luxury retailer is also embracing Adobe Substance 3D
applications, leveraging 3D design to reimagine garment and
accessory prototyping, as well as new shopping experiences
Today, at Adobe Summit – the world’s largest Digital Experience
Conference – Prada Group and Adobe (Nasdaq:ADBE) announced an
enhanced partnership to enable real-time personalization and
increase revenue, elevating the global luxury group’s customer
experiences across all digital and physical retail properties. The
partnership spans Prada Group’s range of brands, including Prada,
Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna
Rossa.
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“Today we are happy to announce a new and important step towards
our fruitful collaboration with Adobe, with the adoption of their
unique customer data platform, to further evolve the retail
experience across all our brands,” said Lorenzo Bertelli, marketing
director and head of CSR at Prada Group. “This will ensure we are
able to engage and connect with each customer in the right place,
at the right time and with the right content.”
“At the heart of Prada Group’s identity is a passion for
innovation, and a focus on the customer experience,” said Luc
Dammann, president of EMEA at Adobe. “The luxury retail sector is
at the forefront of digital innovation, and Adobe’s partnership
with Prada Group will enable them to expand their distinctive style
and storytelling through real-time personalized customer
experiences across in-store and digital worlds.”
Prada Group will leverage Adobe Real-Time Customer Data Platform
and Adobe Journey Optimizer, part of Adobe Experience Cloud, to
combine vast amounts of existing data, creating unified customer
profiles and delivering personalized experiences across any channel
in real time. These tools will allow the Group to deliver relevant
content to customers at the moments that matter.
Customers who have opted in will enable sales assistants to know
when they visit a store and their preferences, with the goal of a
richer personalized experience. For example, a customer who has
researched a bag online may be invited to see the bag’s latest
seasonal colors in person, where a sales assistant will be ready to
provide a tailor-made experience. After leaving the store, the
customer will receive recommendations based on their purchase,
in-store experience and online profile.
Adobe Creative Cloud applications enable brands to design
striking content for marketing campaigns, product portfolios and
brand activations. Looking ahead in this direction, Prada Group
will continue exploring Adobe’s latest innovative technologies,
including Adobe Substance 3D, part of Adobe Creative Cloud, to
design retail simulations and create garment and accessory
prototypes using physically accurate textiles, including leathers,
in an increasingly sustainable and hyper-realistic way.
About Adobe Experience Cloud
In the experience economy, every business must be a digital
business and Adobe Experience Cloud is the global leader for
powering digital businesses. With solutions for customer journey
management, data insights and audiences, content personalization,
commerce and marketing workflows, Adobe Experience Cloud is driving
Customer Experience Management (CXM) across both B2B and B2C for
companies of every size. Adobe Experience Platform – the foundation
of Adobe Experience Cloud – is the industry’s first purpose-built
CXM platform, powering applications that enable personalized
customer experiences in real-time at scale.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Prada Group
Pioneer of a dialogue with contemporary society across diverse
cultural spheres and an influential leader in luxury fashion, Prada
Group founds its identity on essential values such creative
independence, transformation and sustainable development, offering
its brands a shared vision to interpret and express their spirit.
The Group owns some of the world’s most prestigious luxury brands,
Prada, Miu Miu, Church's, Car Shoe, the historic Pasticceria
Marchesi and Luna Rossa.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Kevin Fu Adobe kfu@adobe.com
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