Accenture and Adobe Unlock Content Supply Chain Value to Help Enterprise Brands Cut Costs, Increase Efficiencies and Drive Growth
21 März 2023 - 02:05PM
Business Wire
Accenture (NYSE: ACN) and Adobe (Nasdaq: ADBE) are collaborating
to help enterprise marketers unlock the value of their content
supply chains. The companies have developed new services that help
marketers more effectively create and deliver content using Adobe’s
integrated Content Supply Chain solution, fueling personalized
customer experiences at scale.
Launched at Adobe Summit 2023, the collaboration combines
Accenture’s experience in process improvement, change management
and marketing with Adobe’s comprehensive set of creative and
experience applications and integrations to assess the content
landscape and identify areas ripe for optimization. By embracing
data to uncover new efficiencies and ways of working, marketing
organizations can cut costs, while driving creative and financial
growth.
With rapidly evolving customer preferences and the exploding
number of channels, markets and formats, marketers are increasingly
challenged to efficiently produce personalized, dynamic and
optimized content that brings their brands to life. According to
Accenture research, 95% of global leaders believe their customers
are changing faster than their businesses. Together, Accenture and
Adobe will help marketers transform their approach to content to be
more agile amid uncertainty and remain relevant.
“With the growing velocity of content production comes the need
to identity the right content, format and channel for each asset to
deliver engaging customer experiences that drive real business
impact,” said Jim LaLonde, Accenture, Adobe Business Group lead.
“Leveraging Adobe technology and Accenture services, our new
services bring together the people, tools and workstreams needed
for our clients to effectively plan, create, manage and deliver
content across industries and around the globe.”
Justin Merickel, vice president, Business Development and
Partners, Adobe, said, “Content fuels the digital economy and
together Adobe and Accenture are equipping brands to build
high-performing content supply chains that deliver the quantity and
variety of effective, personalized content customers now expect.
With content demand expected to grow five times over the next two
years, Adobe and Accenture will help marketers transform the
content supply chain to drive measurable business outcomes.”
To better command its content, Accenture is piloting the content
supply chain services and technologies as part of a broader
marketing transformation. As a result, the Accenture marketing and
communications team has gained transparency into campaign
performance, increased alignment with business priorities and
improved the ability to track budgets and resources. It provided
new insights to align content to relevant campaigns and deliver
them through the right channels, based on audience preferences.
“As part of our broader marketing transformation, we
collaborated with Adobe on a modular approach to content production
that saves time and money, enabling our creative teams to focus on
doing what they do best,” said Jill Kramer, chief marketing and
communications officer, Accenture. “Our transformation is a
powerful example of how marketing organizations can unleash the
power of creativity by creating and distributing personalized
content faster and at scale, while delivering a compelling
experience for clients.”
Adobe is also partnering with Accenture to transform its own
marketing operations. Accenture is helping Adobe’s B2B marketing
organization scale the delivery of personalized marketing campaigns
through the use of Adobe Real-Time CDP. By unifying data across
multiple sources into actionable profiles for use across Adobe
Experience Cloud applications, Adobe expects to amplify its impact
and reduce operational complexity in delivering high value
experiences to customers.
Accenture and Adobe are showcasing the new services and
technologies at Adobe Summit North America in Las Vegas on March
21-23, 2023 in the Accenture booth, #619. To learn more about
content supply chain, attend the speaking session S708 “Content
Velocity” featuring Accenture’s Penelope Prett, CIO, Emma McGuigan,
global lead, Enterprise & Industry Technologies, and Elise
Cornille, Accenture Technology marketing lead, on March 22 at 2:30
p.m. PDT.
As a testament to its longstanding partnership with Adobe to
create unrivalled experiences and accelerate growth for clients,
Accenture was recognized at Adobe Summit with as the Global Adobe
2023 Digital Experience Partner of the Year. Accenture was also
named Adobe 2023 Digital Experience Partner of the Year in
Americas, APAC, EMEA and Western Europe.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent and innovation
led company with 738,000 people serving clients in more than 120
countries. Technology is at the core of change today, and we are
one of the world’s leaders in helping drive that change, with
strong ecosystem relationships. We combine our strength in
technology with unmatched industry experience, functional expertise
and global delivery capability. We are uniquely able to deliver
tangible outcomes because of our broad range of services, solutions
and assets across Strategy & Consulting, Technology,
Operations, Industry X and Accenture Song. These capabilities,
together with our culture of shared success and commitment to
creating 360° value, enable us to help our clients succeed and
build trusted, lasting relationships. We measure our success by the
360° value we create for our clients, each other, our shareholders,
partners and communities. Visit us at www.accenture.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contacts Bassil Elkadi Adobe
belkadi@adobe.com
Kevin Fu Adobe kfu@adobe.com
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