Adobe (ADBE) has unfailingly positioned itself for the future of digital media and digital marketing, with the company essentially monopolizing the digital media industry with its Creative Cloud. Adobe’s fundamental competitive advantage stems from leveraging the perks of its recurring SaaS revenue model, reaping the benefits attached to monthly subscriptions. The company’s creative suite incorporates state-of-the-art tools in the industry, including Photoshop, Illustrator, and After Effects, which are widely regarded as must-haves for virtually any type of digital creator.
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