LONDON, England, September 15, 2011 /PRNewswire/ --
Toluna, the world's leading provider of online sample and survey
technology, announces the launch of PanelPortal Connect - the
integration of its pioneering online panel community management
platform PanelPortal within Facebook.
Built on cutting-edge software and a decade's experience in
panel and community management, PanelPortal Connect transforms the
value of Facebook fan data through the addition of rich profiling
information. This enables brands to tap into a hitherto dormant
source of reliable, in-depth customer insight.
In practice, PanelPortal Connect enables brands to invite their
Facebook 'fans' to join a branded panel community, hosted within
their Facebook fan page. The fans, or indeed any Facebook user, can
register, complete their profile information, then take part in
polls, surveys, discussions, blogs, onsite activities and more -
without ever having to leave the popular social media site. This
offer's brands a new channel for fast, easy, cost-effective
research to support strategic and tactical decision-making.
Commented, Frederic-Charles
Petit, Founder and CEO, Toluna,
"PanelPortal Connect represents a
revolution in the application of research within Facebook. Now,
Brand Managers, Marketers and Insight Professionals can truly
engage with their Facebook fans in an environment where they feel
comfortable. This is in line with Toluna's strategy of ensuring the
relevance of products and reflecting the needs of the market
through emersion in social media."
PanelPortal Connect offers a number of advanced features to
optimise the value of insights generated. These include: software
to help manage fans' activity, profiles, discussions and more; an
easy-to-navigate system for exporting survey results and packaging
data into meaningful reports; with the option to implement an
extended profile for survey targeting.
Added Mark Simon, Global Leader
Technology Practice, Toluna
"Brands that already have a proprietary online panel or
community can use PanelPortal Connect to turbo-charge their
recruitment. Those who do not can now leverage their fan page on
Facebook to engage with consumers in a deeper, more meaningful way
- going beyond quickpolls to gain valuable
insights."
About Toluna
Toluna combines its online market research panel with
industry-leading research technology, enabling organisations to
generate valuable customer insight by surveying their target
audience quickly and cost effectively. It's popular social voting
community site Toluna.com has 4 million members and collects
more than 1 million poll votes and opinions a day across 34
countries.
Toluna has offices in the UK, US, France, Germany, The
Netherlands, Spain,
Israel, Romania, India, Australia, Japan, Hong
Kong, Canada.
http://www.toluna-group.com
To find out more about PanelPortal Connect, contact
Rachel Adams
at rachel.adams@toluna.com or on
+44(0)20-3058-5000.
