Bidstack Group PLC Appointment of Vice President, Sales
14 Mai 2019 - 11:30AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
14 May 2019
RNS Reach Announcement:
14 May 2019
Bidstack Group PLC ("Bidstack or "the Company")
Appointment of Lewis Sherlock as Vice President, Sales
Over 17 years' experience in digital advertising sales for
Verizon (Oath), AOL, WPP and Carat
Bidstack Group plc (AIM: BIDS.L) the native in-game advertising
group, is pleased to announce the appointment of Lewis Sherlock as
its new Vice President, Sales. Lewis will head up Bidstack's demand
(sales to advertisers) side of the business.
Lewis was most recently Head of Demand Platforms (DSP), for
Europe, the Middle East and Africa at Oath, Verizon's combination
of Yahoo and AOL (which has recently been renamed Verizon
Media).
At Oath, Lewis was responsible for strategy and commercial
partnerships for Oath's DSP business across agencies, trading
desks, publishers and direct clients.
Previous to this role within Verizon Lewis spent three and a
half years, latterly as Head of Enterprise Strategy, International
where he was tasked with the global roll out across all non-US
markets of AOL's DSP platform 'ONE by AOL'.
Lewis moved to AOL following their acquisition of adap.tv, who
were pioneers in programmatic video. He joined adap.tv at an early
stage and was appointed to run the commercialisation of the
business across Europe.
Previously Lewis had spent nearly four years at WPP, including
as Director, Account Management and Planning at Xaxis, having been
part of the leadership team that created the go to market strategy
and brand. Xaxis helps brands deliver the best outcomes from
programmatic media.
James Draper, CEO of Bidstack, commented, "Lewis' experience and
approach to how he'd grow our business left us in no doubt he's a
strong addition to the team. He has startup, net new media, agency
and worldwide DSP experience. His appointment highlights our
growing reputation and our ability to attract the incredible talent
from the programmatic advertising industry.
"Although this is not a Board appointment, we believe this hire
represents a real building block in our strategy to grow Bidstack
into the biggest media owner in the video game sector."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
SPARK Advisory Partners Limited (Nomad)
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited (Broker)
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
Alma PR
Josh Royston/Sam Modlin +44 (0) 203 405 0205
ENDS
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
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END
NRALIFIAEVISLIA
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