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DORI MEDIA GROUP SELLS "UMAN" FORMAT TO ITV STUDIOS AMERICA IN THE US

'uMan' is an interactive reality control game developed by Dori New Media and Cellcom Israel

Dori Media Group ("DMG" or "the Company"), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of Telenovela, announces that its format, "uMan", has been sold in collaboration with Indiemedia to ITV Studios America. ITV Studios America is a leading producer of reality and scripted programming in the USA; Indiemedia is a format and social media company based in the UK.

"uMan" is a cross-platform show, where eight contestants enter a "Lab" for 21 days during which their every move is controlled by viewers and they have to score 'life-points' to win. Viewers, who can watch the program on their mobile or on TV, have constant control over how contestants live, what they eat, what they wear and who they sleep with. Since its debut in July 2009, "uMan" has been sold to 15 countries. In 2009 the show won 3 Accolade Awards - an Award of Excellence for reality programming; an Award of Merit for creativity / originality and another Award of Merit for viewer impact and entertainment value. During the second half of 2011 "uMan" will be launched in Portugal and Brazil.

Nadav Palti, President & CEO of Dori Media Group commented: "We are very proud to be collaborating with ITV Studios America, who have produced successful programs such as "Hell's Kitchen". We believe that an international format such as "uMan" can be easily adapted for different countries and cultures around the Globe and we cannot wait to see the debut of the ITV version. "uMan", developed by Dori New Media for Cellcom Israel, the leading Cellular operator in Israel, is a unique product that has the ability to attract the highly desirable teenage audience, and enable them to influence the outcome of the show through their mobile phones and through the internet."

Mark Rowland, Executive Producer of Supernanny USA and Founder of Indiemedia, a format and social media company commented: "uMan is the perfect format for 2011. It keeps you hooked whether you're watching on TV, on your phone or online."

About uMan

'uMan' (locally named in Israel as 'Megudalim') was launched in July 2009, broadcasting 24 hours a day, 7 days a week. 'uMan' is a unique and innovative 24/7 cross-platform control game, based on an idea developed by Dori New Media and produced for cell phones, internet and TV by Dori Media Darset for Cellcom Israel, the leading Israeli Cellular operator. 'uMan' has become an instant success in Israel, where more than 7 million viewer votes have been cast online in 21 days. During this period, 700,000 unique users (out of a total population of 7 million) have visited the website, many of whom visited more than once a day and spent 12 minutes on the average on the site. The game was aired live 24 hours a day, 7 days a week.

About ITV Studios America

ITV STUDIOS, Inc., the U.S. based production entity of ITV STUDIOS in the U.K. is one of the largest international producers for the U.S. market and a major force in acquiring, developing and producing reality and scripted programming for US networks. ITV STUDIOS is a world leader in television production and distribution, with international production centers in the UK, Germany and Australia as well as America and programs distributed to over 155 territories worldwide. ITV STUDIOS AMERICA has a slate of formats in production with major networks and syndicators, including Hell's Kitchen, Kitchen Nightmares, First 48, Steven Seagal -Lawman, Four Weddings, A Stand Up Mother, Ugly Best Friend, America Now and The Jeremy Kyle Show.

For further information on Dori Media Group, please visit our website on www.dorimedia.com or contact:

 
Dori Media Group Ltd.          Shared Value Limited 
Nadav Palti, CEO & President   Mark Walter 
Tel: +972 3 7684000            Investor & Media relations 
info@dorimedia.com             Tel. +44 (0) 20 7321 5010 
                               dmg@sharedvalue.net 
Daniel Stewart & Company 
Paul Shackleton/Oliver Rigby 
Tel. +44 (0) 20 7776 6550 
 
 

Dori Media Group is an international media group that produces, distributes and broadcasts telenovelas. The group owns approximately 4,450 television hours that it sells to a wide variety of audiences in more than 70 countries. In Israel, Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce daily series and telenovelas for the Israeli market. It also owns and operates two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori Media also packages, produces and operates all of the movie channels on HOT cable television and the series channel on HOT Extra. In Indonesia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers. The Dori Media Group in controlled by Mapal Communications Ltd. one of the largest media companies in the Israel. The group is traded on the London Stock Exchange where its symbol is DMG. For more information on Dori Media, visit our corporate website at http://www.dorimedia.com/.

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