VEON’s Banglalink Unwraps Toffee for Content Creators
15 August 2022 - 12:00PM
VEON’s Banglalink Unwraps Toffee for Content Creators
Leading digital entertainment platform to enable
Bangladeshi artists, artisans, influencers to generate revenues
through content creation
Amsterdam, 15 August, 2022: VEON Ltd. (NASDAQ: VEON,
Euronext Amsterdam: VEON), a global digital operator that provides
converged connectivity and services, today announces its
Bangladeshi operating company, Banglalink, has enabled revenue
generation on its digital entertainment platform, Toffee.
Banglalink’s Toffee is a free-to-download premium digital
entertainment platform, with over 100 national and international TV
programmes, with over 6.8 million monthly users. The introduction
of revenue earning through Toffee allows local content creators ,
including artists, artisans, influencers, to benefit financially
from video content they produce while also aligning with VEON’s
Digital Operator strategy of creating application ecosystems within
local economies.
“At VEON we remain committed to our Digital Operator strategy,
developing a portfolio of connected digital services that will
enhance customers’ day-to-day lives,” explains Kaan Terzioglu, CEO
of VEON Group. “Opening up Toffee for revenue generation gives our
customers in Bangladesh the opportunity to gain financially from
creating great content and sharing their creativity. This is
another step in our digital operator strategy that benefits VEON
through greater customer engagement, while also encourage creative
ecosystem that will benefit the economy of Bangladesh.”
“As a part of VEON’s digital operator strategy, Banglalink
strives to develop future-ready initiatives”, explained Erik Aas,
CEO of Banglalink. “Along with expanding the fastest 4G network
across the country. We are now focusing on bringing quality
digital services and enhancing them with state-of-the-art features.
At Banglalink we are confident that Toffee’s monetisation facility
will empower young local content creators by opening up further
earning opportunities for them.”
About VEON VEON is a
digital operator that provides converged connectivity and digital
services to over 200 million customers. Operating across
seven countries that are home to more than 8% of the world’s
population, VEON is transforming lives through
technology-driven services that empower individuals and drive
economic growth. Headquartered in Amsterdam, VEON is listed
on NASDAQ and Euronext.
For more information, visit: https://www.veon.com
Disclaimer This
release contains “forward-looking statements,” as the phrase is
defined in Section 27A of the U.S. Securities Act of 1933, as
amended, and Section 21E of the U.S. Securities Exchange Act of
1934, as amended. Forward-looking statements are not historical
facts, and include statements relating to, among other things,
VEON’s commercial offerings in Bangladesh. Forward-looking
statements are inherently subject to risks and uncertainties, many
of which VEON cannot predict with accuracy and some of which VEON
might not even anticipate. The forward-looking statements contained
in this release speak only as of the date of this release. VEON
does not undertake to publicly update, except as required by U.S.
federal securities laws, any forward-looking statement to reflect
events or circumstances after such dates or to reflect the
occurrence of unanticipated events.
For further information please contact:
Marina LevinaGroup Communications Directorpr@veon.com
Julian TannerJulian.tanner@tuvapartners.com
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