Publicis Groupe to Acquire Profitero Creating Industry-leading Commerce Solution
03 Mai 2022 - 05:45PM
Business Wire
- Profitero is a global SaaS platform that helps brands
analyse and optimize their sales, marketing and operations
performance across more than 700 retail websites around the world
and 70 million products.
- Publicis Groupe will combine Profitero’s industry leading
product data and analytics with the Groupe’s retail media, data,
and commerce solutions to offer unmatched capabilities for brands
to maximize their online sales.
Regulatory News:
Publicis Groupe [Euronext Paris FR0000130577, CAC 40]
(Paris:PUB) today announces the acquisition of Profitero, a leading
SaaS global ecommerce intelligence platform helping brands
accelerate commerce sales and profitability.
Profitero’s solutions provide actionable insights and product
visibility to more than 4,000 brands and 70 million products on
more than 700 retailer websites, in over 50 countries every
day.
As the lines between offline and online shopping blur due to
digitally-influenced sales, Profitero’s ecommerce and omnichannel
analytics offering allows brands to anticipate, activate, and
automate the next best action to fuel profitable growth for each
item of their product catalogue.
By joining forces with Publicis Groupe, Profitero will access
the necessary resources and capabilities to expand on its analytics
core. As a result, it will become the first global commerce
platform to truly empower brands by using predictive intelligence
to deliver the best product experience, optimize content, increase
results of organic search, compare prices with competitors, monitor
product availability and track customer ratings and reviews, among
other features.
Profitero’s products, technology, and 300 employees will further
scale and supercharge Publicis Groupe’s existing commerce
capabilities around the world. Publicis is now uniquely positioned
to help its clients exponentially grow their online sales by
uniting four strategic pillars:
- People: A better understanding of people and how they
shop, through Epsilon’s CORE ID® offering – the industry’s most
accurate, stable and scalable identity solution, hosting more than
300 million consumer profiles worldwide.
- Product: The combination of the Groupe’s predictive
Commerce Intelligence platform and Profitero will enable brands to
maximize product performance relative to competitors across dozens
of metrics, including paid and organic search placement, product
content, pricing, stock availability and reviews across 700+
retailers by tracking and analyzing over 70 million products.
- Placement: The ability to deliver retail media planning
to manage ad placement and optimize the consumer journey, via
CitrusAd, a leader in retail media, and the scale of Publicis
Media.
- Platforms: Better experiences across the customer
journey and greater agility and faster time to market for clients,
through Publicis Sapient’s leading business transformation
expertise, combining consulting, design, and engineering to build
platform-based businesses blending marketing, sales, and
service.
Profitero will remain a product-focused company within Publicis,
led by CEO Bryan Wiener and President Sarah Hofstetter.
Wiener will report into Publicis Groupe Chairman and CEO Arthur
Sadoun, who said: “By adding Profitero to our existing assets, we
are now uniquely positioned across the four key pillars our clients
need to connect, to capture an unfair share of the exponential
growth in online sales. With us, our clients will seamlessly
understand people, how they shop better than anyone else, thanks to
Epsilon;
optimize their online product catalogue thanks to Profitero;
maximize their online spend with retailers thanks to CitrusAd and
the scale of Publicis Media. And they will be able to deliver
unique, creative, customer experiences, through platforms backed by
Publicis Sapient’s engineering expertise. I am delighted to welcome
Sarah, Bryan, and their outstanding team of experts to the Publicis
family.”
Bryan Wiener, Profitero CEO said: “This is the best of both
worlds as we retain our entrepreneurial spirit as a product-led
organization while benefiting from the Publicis Groupe's diverse
capabilities and scale. This brings immediate value to our clients
and employees with increased product and technology investment,
infusion of new media and content activation capabilities and
tapping into the Groupe’s global talent to fuel our continued
growth.”
About Publicis Groupe - The Power of One Publicis Groupe
[Euronext Paris FR0000130577, CAC 40] is a global leader in
communication. The Groupe is positioned at every step of the value
chain, from consulting to execution, combining marketing
transformation and digital business transformation. Publicis Groupe
is a privileged partner in its clients’ transformation to enhance
personalization at scale. The Groupe relies on ten expertise
concentrated within four main activities: Communication, Media,
Data and Technology. Through a unified and fluid organization, its
clients have a facilitated access to all its expertise in every
market. Present in over 100 countries, Publicis Groupe employs
around 90,000 professionals. www.publicisgroupe.com | Twitter:
@PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la
Difference!
About Profitero For more information, please visit
www.profitero.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220503005971/en/
Delphine Stricker Communication Director + 33 (0)6 38 81 40 00
delphine.stricker@publicisgroupe.com
Lizzie Dewhurst Corporate Communications EMEA + 44 (0)79 49
918194 lizzie.dewhurst@publicisgroupe.com
Michelle McGowan Corporate Communications US +1 312 220 40 73
michelle.mcgowan@publicisgroupe.com
Alessandra Girolami Investor Relations + 33 (0)1 44 43 77 88
alessandra.girolami@publicisgroupe.com
Clémence Vermersch Investor Relations + 33 (0)1 44 43 72 17
clemence.vermersch@publicisgroupe.com
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