beaconsmind AG Wins Leading Czech Fashion Group as a New Customer
24 Februar 2022 - 06:00PM
Business Wire
- Prodes Praha s.r.o. will use beaconsmind solution in more
than 50 stores
- Roll-out in the Czech Republic and Slovakia
Regulatory News:
beaconsmind AG (Paris:MLBMD) (ISIN: CH0451123589 – Ticker:
MLBMD), a leading SaaS provider in the field of Location-Based
Marketing (LBM) & Analytics, has won Prodes Praha s.r.o. as a
new customer. The Czech fashion group will deploy the
location-based marketing solution by beaconsmind in its more than
50 stores in the Czech Republic and Slovakia. In its stores, Prodes
sells, amongst others, the fashion brands Calvin Klein, Guess and
Marciano as well as Pinko, Patrizia Pepe, Philipp Plein and
Elisabetta Franchi. Furthermore, Prodes operates multi-brand stores
under the label FADE and an own online shop, in which all brands
and products of the group are offered.
beaconsmind supports Prodes at the differentiation and
digitisation of the shopping experience across the entire network
of brands and shopping channels. With the help of the beaconsmind
suite, Prodes can increase cross-selling and further enhance
customer loyalty. beaconsmind will develop a customised mobile
application for Prodes, which will become an additional important
communication channel for the group to reach customers and pursue
its personalised marketing strategy.
The beaconsmind solution will be at the heart of new interaction
and marketing campaigns. The data collection capabilities of the
beaconsmind technology, as well as the communication capabilities
by app, will allow Prodes to expand its profiling capabilities,
collect customer feedback and use tailored shopper messaging to
increase customer loyalty and sales revenues across all the
channels of the group. The beaconsmind suite software enables
Prodes to anticipate customer needs and ever-changing fashion
trends and respond with an appropriate offering.
Max Weiland, CEO of beaconsmind AG, comments: "We are delighted
to cooperate with Prodes and help them improve their digital
capabilities to deliver a higher added value to their customers.
For beaconsmind, this signing marks the beginning of a partnership
with one of the most innovative Czech retail groups and is further
proof of the effectiveness of our solution. We will not only
transform the shopping experience for the customers of Prodes, but
also offer a high return on investment for the group, with fully
measurable campaigns which will increase their customer base and
make the Prague fashion scene even more vibrant."
Mr Ales Havlak, CEO of Prodes said: “Prodes is a unique fashion
group with a deep network of stores and brands that on the surface
can seem distinct. Thanks to beaconsmind, we can seamlessly provide
digital bridges for our customers to cross. As we grow our brand
network and international presence, we will be able to expand our
customers’ fashion horizons, provide a truly exciting way to shop
and reward their loyalty across all our channels. This breakthrough
in reach and engagement capability will allow our physical and
digital stores to make our clients’ shopping day even more
stimulating and personal.”
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the
field of location-based marketing (LBM) software for retail chains.
By fitting stores with Bluetooth beacons that precisely locate and
identify customers, and by integrating its Software Suite,
beaconsmind opens a brand-new channel for retailers to interact
with their customers. Thanks to its solution, retailers can
converge digital and physical shopping and address the convenience
gaps of each. The shares of the company (ISIN: CH0451123589 -
Ticker: MLBMD) are listed in the Direct Market Plus segment of the
Vienna Stock Exchange and on Euronext in Paris.
For more information, please visit www.beaconsmind.com
About Prodes Praha s.r.o.
The PRODES group focuses on the sale of premium women's and
men's clothing. First, the company began distributing timeless
goods GUESS, MARCIANO and CALVIN KLEIN to the Czech Republic, later
the import expanded to include luxury brands PINKO, PATRIZIA PEPE,
PHILIPP PLEIN, ELISABETTA FRANCHI. The PRODES Group now operates
more than 50 retail boutiques in the Czech Republic and Slovakia.
Last but not least, in 2016 the company introduced a new concept of
FADE multi-brand shops and launched the FADE.cz e-shop of the same
name.
For more information, please visit https://www.fade.cz/zeny
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version on businesswire.com: https://www.businesswire.com/news/home/20220224005747/en/
Contact Company beaconsmind AG, Stäfa (Switzerland)
Max Weiland, Founder & CEO maxweiland@beaconsmind.com Tel.: +41 44 380
73-73
Contact for Business and Finance Press edicto GmbH,
Frankfurt (Germany)
Axel Mühlhaus/Ralf Droz beaconsmind@edicto.de Tel.: +49 69 905
505-5
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