Cameroon selects Edenred’s digital solutions to optimize management
of its new subsidy program for local coffee and cocoa farmers
Press releaseDecember 21, 2021
Cameroon selects Edenred’s digital
solutions to optimize management of its new subsidy program for
local coffee and cocoa farmers
With the Agri solution,
offered by Edenred, the
world leader in specific-purpose payment solutions,
Cameroon’s government is
setting up a digital earmarked payment system to easily, quickly
and securely grant agricultural
subsidies. The initiative is part
of its “Farmer
Gateway”
program, which will provide
direct funding
to more than
600,000 cocoa and coffee
farmers to develop this key sector of the
country’s
economy.
Cameroon launched the new subsidy program for
domestic coffee and cocoa farmers in early 2021 at the behest of
President Paul Biya. It is being managed by the Cocoa and Coffee
Sector Development Fund (known by its French acronym FODECC), a
public institution supervised by the Minister of Trade and the
Minister of Agriculture. Financed by export duties and taxes on
local cocoa and coffee processing, and backed by the European Union
and EGIS1, the Farmer Gateway program aims to support cocoa and
coffee farmers and to modernize these sectors.
Cameroon is currently the fifth largest cocoa
producer in the world. It intends to support the long-term
development of this sector to produce 640,000 tons of cocoa by 2030
(compared with 260,000 tons in 2020). The country is also one of
Africa’s leading coffee producers, with plans to produce 125,000
tons of Robusta coffee and 35,000 tons of Arabica coffee in
2030.The program kicked off with a budget of 6.3 billion CFA francs
in 2021, but this amount could rise to 50 billion CFA francs
within five years, according to FODECC.
A digital payment solution giving direct
access to FODECC input
subsidies
Cameroon has selected the Agri Edenred digital
solution for the design and management of its agricultural input
subsidy program for 600,000 local coffee and cocoa farmers.
Beneficiary farmers will receive an Agri Edenred
card with an individual QR code, which will be remotely credited
with FODECC subsidies without requiring any action on their part.
Farmers with a smartphone will be able to upload an e-voucher
directly via the Edenred Super App’.
With this solution, Cameroonian coffee and cocoa
farmers will be able to take advantage of their subsidies without
having to travel anywhere, as well as order their agricultural
inputs entirely online.For government authorities, the Agri Edenred
digital solution guarantees transparent resource allocation, fund
traceability and improved day-to-day program management. In
particular, Agri Edenred will give Cameroon’s government end-to-end
control over the amount, beneficiary and use of subsidies allocated
to local farmers, thereby ensuring they fulfill their purpose.
Agri Edenred: an Edenred Group solution
harnessing tech for good to
develop agriculture and food security in Africa
The solution will be piloted among 10,000
farmers in the Moungo region in 2022, before gradually being
extended to the 600,000 coffee and cocoa farmers eligible for the
Farmer Gateway program.
Edenred leveraged on significant technological
investment, and its digital leadership to develop its Supper App’,
specially designed for the program’s operational needs.
Stakeholders including microlenders, cell phone operators and
agricultural input distributors will be able to interact in a
secure and traceable payment ecosystem, under the supervision of
Edenred and FODECC.
Cameroon’s Ministries of Agriculture and Trade
will also be able to leverage real-time statistical data from the
program to coordinate relevant policies more effectively.
Edenred’s presence in Cameroon will help create
a fair, transparent and virtuous payment ecosystem through the Agri
solution and its Super App’. It will improve the productivity and
food security of Cameroonian coffee and cocoa farmers.
“We’re delighted to be working alongside the
government to help develop Cameroon’s coffee and cocoa production
as part of this bold and visionary program. Agri Edenred’s launch
in Cameroon demonstrates Edenred’s unique expertise in implementing
digital earmarked fund solutions, our capacity for innovation and
our commitment to Africa. It also resonates with our purpose,
“Enrich connections. For good.”. By creating a virtuous ecosystem
that brings together the entire Cameroonian coffee and cocoa
sector, Agri Edenred is promoting the development of local
agriculture while improving local farmers’ standard of
living,” said Daniel Ibrahim,
Edenred’s Director of Business
Development for Africa.
With its Agri Edenred digital specific-purpose
payment solution, Edenred is a partner of choice for ministries of
agriculture, aid agencies and NGOs in the implementation of
innovative agricultural input subsidy programs. The digital
solution ensures transparent resource allocation, subsidy
traceability and improved day-to-day program management.
Cameroon is the sixth country to roll out
Edenred’s Agri solution. Agri Edenred has already benefited more
than 300,000 farmers, enabling them to increase their income by an
average of 18% in the first year, according to an assessment by the
International Fertilizer Development Center (IFDC)2. Building on
this success, Edenred will continue to explore innovative
opportunities to support people at work in Africa.
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About Edenred
Edenred is a leading digital platform for
services and payments and the everyday companion for people at
work, connecting over 50 million users and 2 million partner
merchants in 46 countries via more than 850,000 corporate
clients.
Edenred offers specific-purpose payment
solutions for food (such as meal benefits), mobility (such as
multi-energy, maintenance, toll, parking and commuter solutions),
incentives (such as gift cards, employee engagement platforms) and
corporate payments (such as virtual cards).
True to the Group’s purpose, “Enrich
connections. For good.”, these solutions enhance users’
well-being and purchasing power. They improve companies’
attractiveness and efficiency, and vitalize the employment market
and the local economy. They also foster access to healthier food,
more environmentally friendly products and softer mobility.
Edenred’s 10,000 employees are committed to
making the world of work a connected ecosystem that is safer, more
efficient and more responsible every day.
In 2020, thanks to its global technology assets,
the Group managed close to €30 billion in business volume,
primarily carried out via mobile applications, online platforms and
cards.
Edenred is listed on the Euronext Paris stock
exchange and included in the following indices: CAC Next 20,
CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.
The logos and other trademarks mentioned and
featured in this press release are registered trademarks of Edenred
S.E., its subsidiaries or third parties. They may not be used for
commercial purposes without prior written consent from their
owners.
▬▬
CONTACTS
Communications Department Emmanuelle
Châtelain +33 (0)1 86 67 24 36 emmanuelle.chatelain@edenred.com
Media Relations Matthieu
Santalucia+33 (0)1 86 67 22 63matthieu.santalucia@edenred.com |
Investor
Relations Cédric Appert+33 (0)1 86 67 24
99cedric.appert@edenred.com Loïc Da Silva+33 (0)1 86 67 20
67loic.dasilva@edenred.com |
1 EGIS is a major consulting and engineering firm that generated
more than €1 billion in revenue in 2020.2 International Fertiliser
Development Center
- CP_Edenred_Agri_Cameroun_2021-12-21_EN
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