Correction: Azerion acquires AdPlay and strengthens Italian digital advertising foothold
24 November 2022 - 09:26AM
Amsterdam, 24 November 2022 – Today,
Azerion has announced the acquisition of AdPlay, an Italian based
digital advertising platform. Together, the companies will provide
advertisers with access to even larger audiences in Italy through
exciting new formats and content like digital out of home and first
look at highly relevant sports content. At the same time,
publishing partners will benefit from the additional revenues and
advertising formats Azerion will bring to them.
Umut Akpinar, co-CEO of Azerion, comments: “I am pleased
to announce the acquisition of AdPlay and strengthen our
advertising business in Italy. The AdPlay team is a perfect fit
with our Azerion culture, and their local expertise and experience
will add to our ability to help our Italian customers to get the
results they need from their advertising budgets. I am also very
excited to welcome AdPlay’s Italian partners to the Azerion
platform and grow our business together with them as well as
extending our connected TV and digital out of home reach in the
local market.”
Azerion will integrate AdPlay’s digital cross-media solutions
and campaign performance management, adding to its robust current
offering in these areas. AdPlay exclusively represents some of the
most relevant Italian publishers and has been pioneering the
digital out of home market in Italy. Through this acquisition,
Azerion will strengthen its position in Italy and increase its
relevance as a partner that delivers easy, impactful and affordable
access to large and diverse audiences through highly engaging
content.
Additionally, AdPlay recently launched Veedly, a dedicated
solution focused on the distribution of on-demand multimedia
content from the world of sports. Veedly is already
cooperating with various sports leagues.
The aggregated consideration is a combination of cash and
shares. In total, 580,470 treasury shares were transferred to the
selling shareholder. The transaction is effective as of 11th
November 2022. AdPlay generated approximately €12 million gross
revenue in 2021.
This announcement follows various previous
acquisitions in 2022, as Azerion continues to execute on its growth
strategy. So far this year, Azerion has acquired an estimated
annualised revenue in the range of €100 million to €125 million for
a total aggregated consideration (combination of cash and shares)
in the range of €90 million to €100 million.
- ENDS -
About Azerion
Azerion is a high-growth digital entertainment and media
platform. As a content-driven, technology and data company, Azerion
serves consumers, digital publishers, advertisers, and game
creators globally. Azerion’s integrated platform provides
technology solutions to automate the purchase and sale of digital
advertising for media buyers and sellers, supported by in-market
sales and campaign management teams. Through our technology,
content creators, digital publishers and advertisers work with
Azerion to reach the millions of people across the globe that play
Azerion’s games and view its distributed entertainment content to
increase engagement, loyalty, and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has
experienced rapid expansion driven by organic growth and strategic
acquisitions. Azerion is headquartered in Amsterdam, the
Netherlands and is a publicly traded company listed on Euronext
Amsterdam. For more information visit: www.azerion.com.
About AdPlayAdPlay is a tech media company focused on the
development of proprietary solutions for Publishers and Brand
advertisers. AdPlay Media Holding is a strategic partner for the
implementation of digital transformation and innovation plans,
through its owned technologies and tailored consulting
services.
Contact Investor Relations ir@azerion.com
Media press@azerion.com
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