The Metaverse; A Likely Winner in the Development of Tomorrows’ Digital Ecosystem
25 Juli 2022 - 04:58PM
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The Metaverse will likely grow into a $1 trillion market according
to a November 2021 report by Grayscale. With barely two years since
the concept gained popularity, virtual worlds have become common
amongst crypto natives, celebrities and big tech corporations,
including Meta and Microsoft. Today, this nascent crypto ecosystem
is touted as one of the promising niches, combining the power of
Artificial Intelligence (AI), Virtual Reality (VR) and Blockchain.
So, what exactly is driving adoption in the metaverse? First and
foremost, blockchain-oriented virtual worlds are perhaps the
closest we are to unlocking the possibilities of Web 3.0, also
referred to as the decentralized web. In this new paradigm of the
internet, users will have the autonomy of control, enabling them to
vote on critical developments based on an incentivized economy
model. More importantly, the metaverse enriches the Web 3.0
experience by introducing a way for people/institutions to
replicate real-world activities in a virtual world. A concept that
will provide enormous opportunities for advanced interactions in
modern-day work settings or casual events. Imagine a virtual world
where one can move around as an Avatar or acquire property to
develop and host virtual events, that’s the idea of the metaverse.
“When we talk about the metaverse, we’re describing both a new
platform and a new application type, similar to how we talked about
the web and websites in the early ’90s. It’s no longer just playing
a game with friends. You can be in the game with them.” explained
Microsoft’s CEO Satya Nadella during a keynote address. A New
Paradigm of Digital Interactions The world of technological
innovations is ever changing, from the yahoo era to Web 2.0 and now
the much anticipated decentralized web. Is it possible that future
netizens will exist within virtual cities? From the look of things,
it seems that globalization is not only a matter of connecting
economies but also bridging the gap in social interactions. Well,
the metaverse is gradually proving to be a perfect vehicle for the
latter. What started with the debut of Non-fungible token (NFT)
infrastructures has paved the way for development of virtual worlds
such as Decentraland and The Sandbox. These two ecosystems were the
pioneer metaverse platforms to launch and now host some of the most
expensive virtual land parcels. In one instance, an investor parted
ways with $450,000 just to acquire a piece of property next to
Snoop Dogg on The Sandbox. While such an investment may not add up
to most people in today’s world, it is certainly making sense to
celebrities and creatives. To this end, we have more advanced
metaverse ecosystems such as CEEK which mainly focuses on adding
value to the creator economy. The project recently launched an
exclusive land sale, featuring 10,000 parcels of land where the
owners (creatives and celebrities) can host virtual events or
showcase their work. “This is the first step to launch the first
truly community-owned metaverse where creators get a meaningful
share of their hard work.” noted Mary Spio, CEO of CEEK. For a long
time, this has not been the case, celebrities and artists have
often been limited by geographical boundaries. Additionally, Web
2.0 service platforms end up taking the lion’s share of a creator’s
revenue when disseminated through channels such as Instagram,
Facebook and Twitter. With the arrival of the metaverse, tides will
gradually change in favour of the creators; no wonder tech giants
are also trying to capture a share of this growing market. “Our
hope is that within the next decade, the metaverse will reach a
billion people, host hundreds of billions of dollars of digital
commerce, and support jobs for millions of creators and
developers.” said Mark Zuckerberg in Meta’s 2021 Founder’s letter.
Looking Into the Horizon As it stands, it might be too early to
predict which direction the metaverse will take. Is it going to be
built by centralized intermediaries or on decentralized blockchains
like Ethereum? The perfect scenario would be a combined effort to
create interoperable worlds but only time can reveal what the
future holds. That said, one thing is almost certain; we are
heading to an era where people will be living inside computers.
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