Battle Of Networks? Algorand Pokes Fun At Bitcoin, Ethereum, And Solana In New Ad
24 Mai 2024 - 10:00PM
NEWSBTC
Algorand Foundation’s new ad criticized Bitcoin, Ethereum, and
Solana for their efficiency. The ad received mixed reactions from
the crypto community and sparked a conversation about the art of
advertising crypto products. Related Reading: Ethereum Eyes $4,000
Comeback Fueled By Bullish Buying Spree Algorand, The Only One
“Delivering” Algorand’s latest ad has sparked controversy for
“dissing” three networks. Titled “When Blockchain Meets The Real
World, Only One Can Deliver,” the ad features a classic grocery
store checkout line format. The video shows three customers trying
to pay for groceries with crypto: Bitcoin, Ethereum, and Solana.
During the ad, the three shoppers have problems with their
respective transactions, seemingly suggesting that the rival
networks are unsuitable for everyday use. The customer using
Bitcoin had to wait 27 minutes for the transaction to be completed;
the one paying with Ethereum was told the transaction fees were
$112, and the Solana payer had his transactions repeatedly failing.
All three issues in the ad are common criticisms that the three
targeted networks receive. The commercial then shows the next
checkout line, with buyers using Algorand as a payment method. As
this line moves quickly, the video displays text stating “Instant
Finality. Low Fees. Designed for the speed of life.” The ad
finished with the cashier saying, “Should have shopped with
Algorand,” and Anthony Scaramucci, investment guru and founder of
SkyBridge, asking how to get in the fast-moving line. The Crypto
Ads Conundrum The video received mixed reviews from the crypto
community. Many applauded the ad, stating that Algorand is the
future of Layer-1 and payments. One X user said: I can’t stress
enough how much the Algorand Foundation does compared to others.
All the meetings, tweets, events, etc…this isn’t happening on other
chains! However, the negative responses didn’t take long to follow.
Several community members considered the jab at other chains an
unnecessary and “embarrassing” attack. A user jokingly claimed that
Algorand achieved an “impossible goal” with the ad: “uniting all
the factions of crypto to dunk on you.” Crypto commentator Zach
Rynes considers that this type of marketing doesn’t make sense as
he is unsure who it appeals to. In an X post, Rynes explained that
the ad would leave the wrong impression on non-crypto people. To
him, the video will make the public think that “crypto sucks,” not
knowing that the ad is for crypto. The commentator believes it’s a
“lose-lose either way” since “Crypto-native people will see this as
unnecessarily combative.” Similarly, Mert, CEO of Helius Labs,
brought up a point repeated by several community members. Mert
criticized Algorand for spending money on an ad when its “top two
explorers [are] going out of business due to no funding.” Moreover,
he seems to consider the jab at other networks ironic when
Algorand’s got its “entire economic security flipped by two dog
coins on Solana (WIF + BONK).” Cardano Joins The Advertisement
Conversation Despite the criticism, the discussion also sparked
interest in the ADA community. X account ADA Whale praised the
commercial for being funny. Another community member tagged Cardano
founder Charles Hoskinson in the video, suggesting he should start
looking for a marketing team to promote Cardano. The user cited the
US government’s U-turn, possibly bringing regulatory clarity, as a
decisive factor. This is not the first time Cardano has received
criticism over its marketing approach. In March, the conversation
sparked when the “Cardano Girls” video became viral. Content
creator Lily Brodi suggested that despite having the technology
aspect figured out, Cardano has an “unattractiveness problem.” This
problem prevents a broader audience from entering its community and
adopting the technology. Related Reading: Analyst Says “Only A
Matter Of Time” Before Bitcoin Flies Past ATH Ultimately, crypto
ads remain a hot topic and a useful tool for the industry. Whether
users find them “cringy” or “unnecessary” sometimes, they have the
potential to help with broader adoption through educational and
entertaining crypto-related content. Featured Image from
Unsplash.com, Chart from TradingView.com
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