Today, cybersecurity represents an essential priority in the
implementation of new technologies, especially given the crucial
role that they have come to play in our private and professional
lives. Smart Homes, Connected Cars, Delivery Robots: this evolution
will not stop and so, in tandem, it will be necessary to develop
automated and AI-based solutions to combat the growing number
of security threats. The risks from these attacks are attributable
to several factors, such as increasingly complex and widespread
digital networks and a growing sensitivity to data privacy issues.
These are the themes that emerge from the new “Cybersecurity Automation” research
conducted by Reply, thanks to the proprietary SONAR platform and
the support of PAC (Teknowlogy Group) in measuring the markets and
projecting their growth.
In particular, the research estimates the principal market
trends in security system automation, based on analysis of studies
of the sector combined with evidence from Reply’s own customers.
The data compares two different clusters of countries: the
“Europe-5” (Italy, Germany, France, the Netherlands, Belgium) and
the “Big-5” (USA, UK, Brazil, China, India) in order to understand
how new AI solutions are implemented in the constantly evolving
landscape of cybersecurity.
As cyberattacks like hacking, phishing, ransomware and malware
have become more frequent and sophisticated, resulting in trillions
of euros in damages for businesses both in terms of profit and
brand reputation, the adoption of hyperautomation techniques has
demonstrated how artificial intelligence and machine learning
represent possible solutions. Furthermore, these technologies will
need to be applied at every stage of protection, from software
to infrastructure, and from devices to cloud computing.
Of the 300 billion in investments that the global cybersecurity
market will make in the next five years, a large part will be
directed toward automating security measures in order to improve
detection and response times to threats in four different segments:
Application security, Endpoint security, Data security and
protection, Internet of Things security.
Application Security. Developers who first introduced the
concept of “security by design,” an adaptive approach to technology
design security, are now focusing on an even closer collaboration
with the operations and security teams, termed DevSecOps. This
newer model emphasizes the integration of security measures
throughout the entire application development lifecycle. Automating
testing at every step is crucial for decreasing the number of
vulnerabilities in an application, and many testing and analysis
tools are further integrating AI to increase their accuracy or
capabilities. Investments in application security automation in the
Europe-5 market are expected to see enormous growth, around seven
times the current value, reaching 669 million euros by 2026.
A similar growth is forecast in the Big-5 market, with investments
rising to 3.5 billion euros.
Endpoint security. Endpoints, such as desktops, laptops,
smartphones and servers, are sensitive elements and therefore
possible sources of entry for cyberattacks if not adequately
protected. In recent years, the average number of endpoints within
a company has significantly increased, so identifying and adopting
efficient and comprehensive protection tools is essential for
survival. Endpoint detection and response (EDR) and Extended
detection and response (XDR) are both tools created to
accelerate the response time to emerging security threats,
delegating repetitive and monotonous tasks to software that can
manage them more efficiently. Investments in these tools are
expected to increase in both the Europe-5 and Big-5 markets over
the next few years, reaching 757 million euros and 3.65 billion
euros respectively. There are also a multitude of other tools
and systems dedicated to incident management that can be integrated
at the enterprise level. For example, in Security Orchestration
Automation and Response (SOAR) solutions, AI can be introduced in
key areas such as threat management or incident response.
Data security and protection. Data security threats, also
called data breaches, can cause significant damage to a
business, resulting in risky legal complications or devaluating
brand reputation. Ensuring that data is well-preserved and
well-stored is an increasingly important challenge. It is easy to
imagine how many different security threats can come from poor data
manipulation, cyberattacks, untrustworthy employees, or even just
from inexperienced technology users. Artificial intelligence is a
tool for simplifying these data security procedures, from discovery
to classification to remediation. Security automation is expected
to reduce the cost of a data breach by playing an important role in
various phases of a cyberattack, such as in data loss prevention
tools (DLP), encryption, and tokenization. In an effort to better
protect system security and data privacy, companies in the Europe-5
cluster are expected to invest 915 million euros in data
security automation by 2026. The Big-5 market will quadruple its
value, reaching 4.4 billion euros in the same timeframe.
Internet of Things security. The interconnected nature of
IoT allows for every device in a network to be a potential weak
point, meaning even a single vulnerability could be enough to shut
down an entire infrastructure. By 2026, it is estimated that there
will be 80 billion IoT devices on earth. The impressive range of
abilities offered by IoT devices for different industries, though
enabling smart factories, smart logistics, or smart speakers,
prevents the creation of a standardized solution for IoT
cybersecurity. As IoT networks reach fields ranging from healthcare
to automotive, the risks only multiply. Therefore, IoT security is
one of the most difficult challenges: the boundary between IT and
OT (Operational Technology) must be overcome in order for IoT to
unleash its full business value. As such, it is estimated that the
IoT security automation market will exceed the
1-billion-euro mark in the Europe-5 cluster by 2026. In the
Big-5 market, investments will reach a whopping 4.6 billion
euros.
Filippo Rizzante, Reply’s CTO, has stated: “The
significant growth that we are witnessing in the cybersecurity
sector is not driven by trend, but by necessity. Every day,
cyberattacks hit public and private services, government and
healthcare systems, causing enormous damage and costs; therefore,
it is more urgent than ever to reconsider security strategies and
reach new levels of maturity through automation, remembering that
though artificial intelligence has increased the threat of the
hacker, it is through taking advantage of AI’s opportunities that
cyberattacks can be prevented and countered.”
The complete research is downloadable here. This new research is
part of the Reply Market Research series, which includes the
reports “From Cloud to Edge”, “Industrial IoT: a reality check” and
“Hybrid Work.”
Reply Reply [EXM, STAR: REY, ISIN: IT0005282865] is
specialized in the design and implementation of solutions based on
new communication channels and digital media. Reply is a network of
highly focused companies supporting key European industrial groups
operating in the telecom and media, industry and services, banking,
insurance and public administration sectors in the definition and
development of business models enabled for the new paradigms of AI,
cloud computing, digital media and the Internet of Things. Reply
services include: Consulting, System Integration and Digital
Services. www.reply.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220530005087/en/
Press contacts Reply Fabio Zappelli
f.zappelli@reply.com Tel. +390117711594
Aaron Miani a.miani@reply.com Tel. +44 (0)20 7730 6000
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