REPLY: Area42, the Development Centre Dedicated to the Most Innovative Technologies in the Robotics, Advanced Mobility and Virtual Reality Sectors, Opens Its Doors
28 April 2022 - 2:00PM
Business Wire
Today Reply inaugurates Area42, the new applied research
centre focused on developing the most innovative technologies. The
Area42 “corner Labs” are driven by cutting-edge work in the areas
of Autonomous Warehouse, Last Mile Delivery, Robotics, Connected
Products, Blockchain and the Metaverse. Reply’s experts are
working on these technologies on a daily basis, transforming ideas
into innovative prototypes, exploiting their full potential and
applying them to real use industrial cases.
The Area42 Laboratories are the distinctive component of Reply’s
new Turin headquarters, which covers an area of over 20,000 square
metres. Each workspace has been completely renovated and optimised
in line with the Group’s new working models, which focus on a more
open and collaborative approach. Reply will host its customers in
the new spaces, collaborating with them to experiment, incubate new
concepts, and test the latest technologies in a way that enables
digital products and services to be adapted to their specific
innovation context.
The 6 Area42 Laboratories focus on the key themes representing
the most advanced frontiers of innovation for the industrial
world:
- Autonomous Warehouse, the Area42 laboratory where
solutions are studied and developed for the autonomous management
of warehouse activities, thanks to the use of autonomous drones and
vehicles capable of interfacing with innovative warehouse
management platforms such as LEA Reply;
- Last mile delivery, the Area42 laboratory focused on
the mobility of self-driving vehicles and robots within pre-defined
spaces (e.g., campuses, hospitals, factories, etc.) that are
capable of interacting with the surrounding environment;
- Robotics, the Area42 laboratory that combines
Artificial Intelligence technologies with robotics to study the
agility of autonomous robots and use scenarios focused on the
interaction between the latter and large environments requiring
repetitive maintenance and control activities;
- Connected Products, the Area42 space focused on the
design and development of connected products and services, from the
prototyping of devices to the creation of front-end applications,
also thanks to the support of IoT accelerators;
- Blockchain, in the context of an ever-greater evolution
of the concepts of smart cities and shared mobility, this Area42
laboratory experiments with the application of blockchain
technologies for enabling real scenarios based on the Digital
Identity of Vehicles;
- Metaverse, the Area42 laboratory focused on the
application and integration of Mixed Reality solutions to create
immersive applications in virtual environments, where users can
enter and move around and where virtual and physical objects
co-exist.
“The Area42 laboratories represent a unicum in the modern
technological panorama,” affirmed Filippo Rizzante, Reply CTO.
“Here, we give life to new and innovative concepts and apply the
latest technologies to provide solutions capable of creating value
for business and for society as a whole. We experiment with and
implement innovative ideas that have a strategic impact and
generate a competitive advantage for our customers. Currently, our
focus is on six highly topical issues, but technological evolution
will always continue to drive us further, in line with what has
always been our approach at Reply: to prepare for and make the
future a tangible reality”.
Area42 joins Reply’s existing laboratories in Europe: the
Test Automation Centre, focused on the automated monitoring
and testing of the quality of business-critical products and
services; the IoT Validation Lab, where interconnected
solutions are validated and also integrated with Reply’s new Turin
headquarters, creating the most advanced hub of laboratories for
the industry sector; Area 360, the centre for augmented and
virtual reality based in Milan which was created to support
businesses; the Immersive Experience Lab in Munich, which
experiments with next-generation immersive experiences; the
Cyber Security Lab, in Cologne, focused on the study
and testing of cyber threats; and finally, Reply’s new labs opening
soon in London which will be dedicated to robotics, edge computing
and sensory technologies.
“The creation of Area42 is part of a broader project of
excellence in terms of property redevelopment that we have
initiated here in Turin”, continues Tatiana Rizzante. “While
carefully respecting the constraints imposed by the Superintendency
of Architectural Heritage in relation to what is certainly
considered a symbol of modern architecture, we wanted to create
harmonious and stimulating spaces to work, exchange ideas and carry
out research. The interconnection of spaces created to accommodate
different functions – from individual to team work, from the
sharing of projects to leisure time, from lounges to the most
advanced laboratories – creates a fluid and open space. Our team of
experts, but also our customers and partners, can thus take
advantage of a truly immersive experience and experiment with
technological innovation”.
The Lingotto building that hosts Area42, located in Via Nizza
no. 250 in Turin and recently acquired by the Group, has been the
subject of a major renovation project which, together with works
currently under way at the former Caserma de Sonnaz, make it
possible to revive and reinterpret – with a contemporary touch –
two iconic buildings for the city of Turin.
The projects are driven by the concepts of innovation,
collaboration and well-being, placing the focus on the two main
protagonists: people and research.
The completely renovated Lingotto building offers open spaces
and new paths, created to facilitate business relationships and
enlivened by the most current languages and codes. Reply’s people
find themselves immersed in a large, multi-functional space with
areas off limits to mobile phones and meetings to facilitate
concentration. Common areas are dedicated not only to
brainstorming, but also to sports, catering and leisure, for a more
effective sharing of ideas and socialisation in the workplace: an
active and ever-evolving ecosystem.
Reply
Reply [MTA, STAR: REY, ISIN: IT0005282865] specialises in the
design and implementation of solutions based on new communication
channels and digital media. As a network of highly specialised
companies, Reply defines and develops business models enabled by
the new models of AI, big data, cloud computing, digital media and
the internet of things. Reply delivers consulting, system
integration and digital services to organisations across the
telecom and media; industry and services; banking and insurance;
and public sectors. www.reply.com
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