FERRARI AND QUALCOMM: A STRATEGIC TECHNOLOGY PARTNERSHIP AIMED AT THE FUTURE
08 Februar 2022 - 1:17PM
Maranello, 8 February 2022 - Ferrari N.V.
(NYSE/EXM: RACE) (“Ferrari” or the “Company”) is pleased to
announce a new and exciting partnership with Qualcomm Technologies,
Inc. As from today, the San Diego, California-based company, will
be a Scuderia Ferrari Premium Partner through Snapdragon®,
Qualcomm’s premium product and experience brand leveraged across
multiple platforms and categories, including automotive. The
agreement with Qualcomm Technologies will have a strong
technological impact aimed at accelerating the digital
transformation process for Ferrari and its road cars. Starting from
the first common projects already identified, such as the digital
cockpit, the two Companies will bring together ideas and expertise
to explore new opportunities and a range of technological
solutions.
The Snapdragon logo will make its debut on the
F1-75, the Ferrari single-seater which will be unveiled at
Maranello on 17 February 2022. Furthermore, the Maranello marque’s
esports activities will be a part of the sponsorship.
Benedetto Vigna, Ferrari
CEO:“We believe innovation requires market leaders working
together. Thanks to this agreement with Qualcomm Technologies, we
expand our knowledge in digital technologies and web 3.0, areas
with great potential for automotive and motorsport. We believe
valuable partnerships, and a distinctive Ferrari interpretation,
ultimately enhance product excellence.”
Cristiano Amon, President and CEO of
Qualcomm Incorporated:“We are excited to see our
automotive technology leadership play an integral role in this new
strategic relationship with Ferrari. We look forward to helping
shape what the future holds as we work together to bring
world-class driving experiences to their customers through our
Snapdragon Digital Chassis.”
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