ArcelorMittal Announces Second Season of its Web TV "Inside Transforming Tomorrow"
30 Januar 2008 - 1:04PM
PR Newswire (US)
LUXEMBOURG, January 30 /PRNewswire-FirstCall/ -- ArcelorMittal
today announces the launch of "Inside Transforming Tomorrow", the
second season of its successful Web TV at
http://www.arcelormittal.tv/. The new season will monitor the
performance and progress of the company post merger, as it seeks to
deliver on its brand promise of 'transforming tomorrow'. It will
also focus on the challenges it faces as not only the biggest steel
company in the world, but one of the 50 biggest companies globally,
doing business in over 60 countries. In-line with the approach of
the Web TV's first season, the new season has been constructed
around the same transparency that characterized the first season,
giving stakeholders an opportunity to speak frankly and honestly
about their experiences working for or doing business with the
company. Web TV season I's main objective was to provide an
effective communications channel to the 320,000 ArcelorMittal
employees around the world during the delicate integration phase
following the 2006 merger of Arcelor and Mittal Steel. It proved
one of the most successful communications exercise undertaken by
the company, both internally and externally spanning 15 episodes,
544,431 unique visitors, 882,054 pages views and near 250,000 views
of the video episodes. "The Web TV was envisaged as a one off tool
for the integration process," said Nicola Davidson, VP of Corporate
Communications. "However we had such good feedback -particularly
internally - that we recognised its value as an open and
transparent way to enable employees to share their views about the
company and share in the global challenges and success of the
business they work for. We have effected a successful merger but
that doesn't mean there are not new challenges ahead. Last year we
launched our new brand 'transforming tomorrow' with the values of
"Sustainability, Quality and Leadership". We regard these values as
core to our continued success as a business news release and the
Web TV is an important tool in enabling us to track how we are
performing against this promise." Aditya Mittal, CFO and Member of
the Group Management Board and also Responsible for Communication,
said: "Season II takes a personal, more human approach where the
viewer is invited to share moments of the lives of the men and
women that are the very essence of ArcelorMittal. Around the globe
the viewer will experience the challenges and aspirations that form
our daily life, and be a part of the communities that build this
thriving company. I hope that the result helps our stakeholders
better appreciate the enormous scale and scope this company has and
the numerous ways we are working towards having a positive impact
in the world around us that helps transform tomorrow." The first
episode features the company's Liberia project. Having acquired the
mining rights to a major iron-ore deposit in 2006, the Liberia
project is an important part of the Group's stated ambition to
increase its iron-ore self-sufficiency to 75%. The episode tracks
the challenges the company faces in a country which has been
subject to many years of civil unrest and the progress it is
making. It must not only focus on developing the mines but also on
developing the appropriate infrastructure that will enable the
sustainable development of the project and community. This includes
investment in areas such as education and healthcare. "We are
delighted that the Liberian iron ore project was chosen to launch
the new season of the Web TV" said Joe Mathews, CEO of
ArcelorMittal's Mining Project in Liberia. "Liberia offers an
excellent opportunity for ArcelorMittal to transform tomorrow - for
the country as well as the operation here. We hope this exposure
will further enable the transfer of skills, training and ideas from
our sister facilities to build this venture from the ground up." "I
have been coming to Liberia for some years now and I can see the
positive changes that are beginning to take place. Nevertheless the
country faces huge challenges. Unemployment for example stands at
80%. The country definitely needs investors such as ArcelorMittal
to help kick-start its economy and provide jobs." ArcelorMittal has
worked with Communication agency Vanksen - Culture-Buzz and the
Production House Connected Pictures in producing this season. In
parallel to the episodes, the site has been developed as a rich
community-oriented space where, like in season I, visitors are
encouraged to get involved with the content, react to the stories,
and actively be a part of the endeavour. About ArcelorMittal
ArcelorMittal is the world's number one steel company, with 320,000
employees in more than 60 countries. The company brings together
the world's number one and number two steel companies, Arcelor and
Mittal Steel. ArcelorMittal is the leader in all major global
markets, including automotive, construction, household appliances
and packaging, with leading R&D and technology, as well as
sizeable captive supplies of raw materials and outstanding
distribution networks. An industrial presence in 27 European,
Asian, African and American countries exposes the company to all
the key steel markets, from emerging to mature, positions it will
be looking to develop in the high-growth Chinese and Indian
markets. ArcelorMittal key pro forma financials for 2006 show
combined revenues of USD 88.6 billion, with a crude steel
production of 118 million tonnes, representing around 10 per cent
of world steel output. ArcelorMittal is listed on the stock
exchanges of New York (MT), Amsterdam (MT), Paris (MTP), Brussels
(MTBL), Luxembourg (MT) and on the Spanish stock exchanges of
Barcelona, Bilbao, Madrid and Valencia (MTS). DATASOURCE:
ArcelorMittal CONTACT: Contact information ArcelorMittal Investor
Relations: Europe +352-4792-2414, Americas +1-312-899-3569, Retail
+352-4792-2434, SRI +44-203-214-2854, Bonds/Credit
+33-1-71-92-10-26. Contact information ArcelorMittal
Communications: E-mail: , Phone: +352-4792-5000. ArcelorMittal
Corporate Communications: Nicola Davidson +44-207-543-1162/1172,
Jean Lasar +352-4792-2359. Maitland Consultancy: Lydia
Pretzlik/Martin Leeburn +44-207-379-5151. Belgium, Charles-Hubert
Gernaert, Comfi, +32-2-290-90-90, North America, Bill Steers
+1-312-899-3817, Netherlands, Leon Melens, Smink, Van der Ploeg
& Jongsma, +31-20-647-81-81, Germany, Phoebe Kebbel, Herring
Schuppener, +49-69-92-18-74-77, France, Sandra Luneau,
+33-1-71-92-00-58, Image 7 - Anne France Malrieu/Tiphaine
Hecketsweiler +33-1-5370-7470, Spain, Ignacio Agreda
+34-94-489-4162, Oscar Fleites +34-98-512-60-29, Keith Grant
+34-639-760-397
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