All Proceeds from Unique Collector's Item Will Support Cancer Foundation FOOTHILL RANCH, Calif., July 16 /PRNewswire/ -- Oakley, Inc. today announced that a one-of-a-kind LIVESTRONG(TM) JAWBONE(TM) sunglass, autographed by cycling legend Lance Armstrong, will be auctioned on eBay and all proceeds will go to the Lance Armstrong Foundation in support of its ongoing mission to inspire and empower people affected by cancer. (Photo: http://www.newscom.com/cgi-bin/prnh/20090716/LA47406) (Logo: http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO) "We are honored to help such a noble cause," said Colin Baden, president of Oakley. "We first teamed with Lance decades ago, back when doing the impossible meant defying the limits of performance. Years later, when cancer brought the greatest challenges he had ever faced, Lance did the impossible by defying those limits as well. Today his foundation brings hope to people all over the world. Oakley customers have shown their support by purchasing our special-edition LIVESTRONG products, and with a portion of each sale going to the Lance Armstrong Foundation, total contributions are now approaching $2.5 million. The eBay auction of this autographed sunglass will generate further awareness for the cause, and we are proud to contribute all proceeds to the foundation," Baden concluded. Along with Armstrong's autograph on the lens and packaging box, this rare collector's item comes with an autographed set of black lenses and also has "TdF 2009" printed on the inner surface of the frame to commemorate this year's Tour de France and Armstrong's bid for an unprecedented eighth victory. Also included with the sunglass are two accessory sets of lenses in black iridium and yellow tints. The online auction for both items will be open globally and is currently scheduled for the last 10 days of the Tour. Bidding will commence at 12pm PST on July 16th. The auction will close July 26th at 12pm PST. Oakley's new JAWBONE eyewear takes advantage of SwitchLock(TM) Technology that allows for quick and easy lens changing, helping athletes adapt to the environment. The pivoting system includes a release mechanism that lets the wearer remove and replace the nosepiece with a different size to customize the fit. JAWBONE comes with patented XYZ Optics , Unobtainium components that increase grip with sweat, and Oakley Hydrophobic(TM)/Oleophobic technology -- a permanent lens coating that repels dust, water, skin oils and lotions. The pure Plutonite lenses filter out 100% of all UV, and even with a comfortably lightweight design, JAWBONE offers impact protection that meets ANSI Z87.1 standards. Lance Armstrong was diagnosed with testicular cancer in 1996. By the time the cancer was detected, it had already spread to his lungs and brain. Ignoring the slim odds of survival given by doctors, he rebuilt his body after surgery and grueling chemotherapy then went on to win the Tour de France seven years in a row. Located in Austin, Texas, the Lance Armstrong Foundation empowers and inspires those who are living with cancer. The foundation is resolved in its belief that in the battle with cancer, unity is strength, knowledge is power and attitude is everything. Visit http://www.livestrong.org/ for more information on the Lance Armstrong Foundation. Go to Oakley.com to learn about Oakley's LIVESTRONG special-edition products. LIVESTRONG is a registered trademark of the Lance Armstrong Foundation About Oakley, Inc. Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that are depended upon by world-class athletes around the globe in order to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO ) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men's and Women's product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at http://www.oakley.com/. http://www.newscom.com/cgi-bin/prnh/20090716/LA47406 http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO http://photoarchive.ap.org/ DATASOURCE: Oakley, Inc. CONTACT: Brianne Bates, +1-949-829-6358, , or Diane Thibert, +1-949-672-6888, , both Public Relations of Oakley, Inc. Web Site: http://www.oakley.com/

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