CHICAGO, April 15, 2013 /PRNewswire/ -- Acquity Group
(NYSE MKT: AQ), a leading global Brand eCommerce® and digital
marketing company, announces today the launch of Aritzia.com, a
high-performing eCommerce experience for North American fashion
retailer Aritzia. The new website complements Aritzia's broad
brick-and-mortar presence and delivers a compelling digital
experience to the company's fashion-savvy shoppers.
"Our primary goal was to improve brand engagement online," said
Brian Hill, CEO at Aritzia. "Acquity
Group helped us develop our eCommerce strategy and translate our
distinctive in-store experience for online audiences. The new site
merges content and commerce, offering high-fashion editorial
content and a magazine-style design. It enables our customers to
seamlessly purchase items they love."
As a boutique retailer of women's clothing, Aritzia's business
is built around high-quality in-store customer experiences and
interactions. Acquity Group supported Aritzia's reach from
brick-and-mortar to online while maintaining the brand's unique
voice, style and commitment to customer service.
The launch of the new Aritzia.com is the product of a carefully
orchestrated planning process. Acquity Group supported the initial
strategy and technology selection, and led development on the
Demandware Commerce platform.
"Aritzia's new site is a true convergence of content and
commerce designed to evolve with customers," said Andy Peebler, Acquity Group Executive Vice
President. "By taking the time to strategize its entry into
eCommerce, Aritzia achieved a site that performs exceptionally well
and dovetails perfectly with its brick-and-mortar boutiques."
Over the last two years, Acquity Group has expanded into several
new markets to meet increased demand for its unique Brand eCommerce
solution, which blends strategy, creative design, digital marketing
and technology. The success of Aritzia.com further strengthens
areas of Acquity Group's expertise in meeting the digital needs of
highly recognizable retail brands.
About Acquity Group
Acquity Group is a leading global Brand eCommerce® and digital
marketing company, creating award-winning digital experiences for
global brands. Our multi-disciplinary approach brings together
strategy, design, and technology to create unique brand experiences
that build firm customer relationships. Acquity Group works with
leading brands like Adobe, American Express, General Motors,
Grainger, and Tommy Bahama through
offices in North America. To
define a unique perspective for your business, contact Acquity
Group at www.acquitygroup.com.
About Aritzia
Founded by CEO Brian Hill in
Vancouver, Canada, Aritzia has now
grown to 54 retail boutiques, which include 47 Aritzia stores, five
TNA stores and two Wilfred stores, with over 2,300 employees. Our
boutiques are located in select cities across North America, including Vancouver, Seattle, San
Francisco, Toronto,
Chicago and New York. In November
2012, Aritzia launched our online magazine and e-commerce
platform: www.aritzia.com.
Emily Johnson
Walker Sands Communications
(312) 267 2939
Emily.johnson@walkersands.com
SOURCE Acquity Group LLC