Tricolor TV and Eutelsat Launch Territoria Tricolor
15 November 2017 - 03:51PM
Business Wire
New service to enable high-quality viewing of TV channels on
mobile devices in public venues in Russia
Regulatory News:
Tricolor TV, Russia’s leading TV operator and one of the leading
TV operators in Europe, is taking a further step in audience
expansion with an innovative service called Territoria Tricolor,
launched in partnership with Eutelsat Communications (Paris:ETL)
(Euronext Paris: ETL).
The new satellite-based service enables consumers in hotels,
airports, rail stations and other public venues to have free WiFi
access to TV channels on their mobile devices without consuming
their mobile data allowance. Operators of public venues will be
able to organise free access to an offer of 50 Tricolor TV
channels. The service is also available to owners of cafés, medical
surgeries, petrol stations and other commercial outlets, enabling
them to enhance their relationship with customers who can benefit
from a high-quality viewing experience on their mobile devices for
the short periods they spend on site.
To access Territoria Tricolor, end-users can install the Smotri
TV mobile app available free from the Apple App Store or Google
Play and connect to a WiFi network signed up for the service and
labelling its availability. Territoria Tricolor is available for
1500 rubles a month for enterprise customers in the footprint of
the EUTELSAT 36C satellite that covers the European part of the
Russian Federation.
Based on Eutelsat’s SmartBEAM technology, this unique offer in
Russia uses a gateway designed and built by NEOTION to broadcast
channels by satellite to mobile devices via a local Wi-Fi
network.
Alexey Karpov, Deputy CEO in charge of linear TV development at
Tricolor TV, said: "Together with our partners - including
Eutelsat, Europe’s leading satellite company - we have created a
service with Tricolor Territoria that responds to the interests of
enterprises and their customers. Our new service is for
organisations and businesses that want to get closer to their
customers and strengthen loyalty. With our mobile app, users will
be able to choose from dozens of the most popular channels for
free, enhancing time spent in public areas and retail outlets."
Michel Azibert, Chief Commercial and Development Officer at
Eutelsat, added: "Thanks to our partnership with Tricolor TV,
viewers in Russia will benefit from a high-technology service based
on our SmartBEAM solution. The launch of Territoria Tricolor
illustrates the increasing role satellites are playing in improving
OTT offers and the potential to significantly enhance the viewing
experience on mobile devices.”
About TricolorTricolor TV, Russia’s largest digital TV
operator, provides high-quality and cutting-edge digital television
services throughout Russia. At the end of third quarter 2017
Tricolor TV’s subscriber base was 12.24 million households,
representing approximately 40 million people, or one in four people
in Russia. HDTV is one of the key innovations driven by Tricolor
TV. The operator is the absolute leader of HDTV viewing in Russia,
with 9.3 million HD household subscribers at the end of third
quarter 2017. In 2016, Tricolor TV was ranked by IHS Technology as
the fifth largest pay-TV operator in the world.www.tricolor.tv
About Eutelsat Communications
Founded in 1977, Eutelsat Communications is one of the world's
leading satellite operators. With a global fleet of satellites and
associated ground infrastructure, Eutelsat enables clients across
Video, Data, Government, Fixed and Mobile Broadband markets to
communicate effectively to their customers, irrespective of their
location. Over 6,700 television channels operated by leading media
groups are broadcast by Eutelsat to one billion viewers equipped
for DTH reception or connected to terrestrial networks.
Headquartered in Paris, with offices and teleports around the
globe, Eutelsat assembles 1,000 men and women from 32 countries who
are dedicated to delivering the highest quality of service.
Eutelsat Communications is listed on the Euronext Paris Stock
Exchange (ticker: ETL).
For more about Eutelsat go to www.eutelsat.com
www.eutelsat.com – @Eutelsat_SA et LinkedIn
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version on businesswire.com: http://www.businesswire.com/news/home/20171115005938/en/
Eutelsat CommunicationsPressVanessa O’Connor, + 33
1 53 98 37 91voconnor@eutelsat.comorMarie-Sophie Ecuer, + 33 1 53
98 37 91mecuer@eutelsat.comorInvestors and analystsJoanna
Darlington, +33 1 53 98 35 30jdarlington@eutelsat.comorCédric
Pugni, +33 1 53 98 35 30cpugni@eutelsat.comorTricolor
TVMedia relations:Ulyana RasskazovaTel: +7 (812) 332 68
68, ext.5235Mobile: +7 (931) 378 75 46rasskazovauv@tricolor.tv
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