Further Growth at Eutelsat 7/8° West Video Neighbourhood: Now Reaching into over 56 Million TV Homes in Middle East & North ...
14 November 2017 - 11:13AM
Business Wire
Eutelsat takes the pulse of TV trends in Middle East and
North Africa with latest edition of its TV Observatory:
- Satellite surges 7% in one year to
reach new milestone of 59 million homes, or 94% of total TV
homes
- Eutelsat/Nilesat 7/8° West
neighbourhood first choice for multi-channel viewing: offering
broadcasters access to 56.2 million homes, up 6% in 12
months
- HD up 34% at 7/8° West with a
penetration rate of 15%; 66% of homes watching channels from 7/8°
West now HD-equipped
Regulatory News:
Eutelsat Communications (Paris:ETL) (Euronext Paris: ETL) today
presented the results of its industry-benchmark survey on TV trends
across the Middle East and North Africa at the ASBU BroadcastPro
Selevision Summit in Dubai.
Satellite: the preferred digital video infrastructure across
Middle East and North AfricaSatellite TV reception in the MENA
region has continued to increase its market-share compared to
terrestrial and IPTV, and now reaches into 59 million homes. This
represents 94% of the 62.2 million TV homes in 14 Arab-speaking
countries, up from 92% only 12 months ago.
Eutelsat 7/8° West neighbourhood: first choice for
multi-channel viewingEutelsat’s 7/8° West neighbourhood has
further reinforced its pole position, with reach into 56.2 million
homes in 14 Arab countries, up 3.1 million homes in only one year.
The attraction of 7/8° West for 95% of the satellite homes in the
region is driven by an exceptional line-up of over 1,200 Arabic and
international channels, with a high diversity of free-to-air
content and exclusivity (55% of exclusive channels). This latest
audience growth also reflects the expanding offer of High
Definition content at 7/8° West, up 34% in 12 months to 179
channels (15% of channels).
10 million new HD-equipped homes in 12 monthsThe pace of
adoption of HD is accelerating in the MENA region, with HD-equipped
homes now reaching 28.2 million, up from 17.7 million in 12 months
and representing 46% of TV homes. This percentage is even more
significant at the Eutelsat/Nilesat 7/8° West neighbourhood where
66% of homes own HD displays.
Michel Azibert, Eutelsat Chief Commercial and Development
Officer, commented on the figures: “Our 2017 survey confirms the
dominance of satellite as the preferred digital infrastructure
across the Middle East and North Africa and highlights key trends,
notably the increasing significance of High Definition
broadcasting. It also confirms the 7/8 ° West neighbourhood as the
prime gateway for broadcasters, reaching into over 56 million homes
from Morocco to the Gulf States. In addition to this capability,
our complementary HOTBIRD neighbourhood broadcasts almost 80 Arabic
channels, making it a compelling neighbourhood for reaching into
millions of homes across Europe as well as in the Middle East and
North Africa.”
About the Eutelsat TV ObservatoryEutelsat’s TV
Observatory is an extensive multi-national analysis of TV reception
modes and trends carried in 51 audiovisual markets in Europe, the
Middle East and North Africa. Working with IPSOS, new analysis was
carried out in June-July 2017 via face-to-face interviews with over
4,000 consumers in Morocco, Algeria, Egypt, Saudi Arabia that
account for 70% of TV homes in the region. The study excludes
hotels, public administration buildings, hospitality structures and
other countries included in the 7/8° West footprint such as
Mauritania, Sudan and Ethiopia.
About Eutelsat CommunicationsFounded in 1977, Eutelsat
Communications is one of the world's leading satellite operators.
With a global fleet of satellites and associated ground
infrastructure, Eutelsat enables clients across Video, Data,
Government, Fixed and Mobile Broadband markets to communicate
effectively to their customers, irrespective of their location.
Over 6,600 television channels operated by leading media groups are
broadcast by Eutelsat to one billion viewers equipped for DTH
reception or connected to terrestrial networks. Headquartered in
Paris, with offices and teleports around the globe, Eutelsat
assembles 1,000 men and women from 32 countries who are dedicated
to delivering the highest quality of service.
Eutelsat Communications is listed on the Euronext Paris Stock
Exchange (ticker: ETL).
For more about Eutelsat go to www.eutelsat.com
www.eutelsat.com – Follow us on Twitter
@Eutelsat_SA and Facebook Eutelsat.SA
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version on businesswire.com: http://www.businesswire.com/news/home/20171114005791/en/
Eutelsat CommunicationsPressVanessa O’Connor, Tel:
+ 33 1 53 98 37 91voconnor@eutelsat.comMarie-Sophie Ecuer, Tel: +
33 1 53 98 37 91mecuer@eutelsat.comorInvestors and
analystsJoanna Darlington, Tel. : +33 1 53 98 35
30jdarlington@eutelsat.comCédric Pugni, Tel. : +33 1 53 98 35
30cpugni@eutelsat.com
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