SAN FRANCISCO, Nov. 2, 2017 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that
Ducati—the Italian motorcycle manufacturer with operations
in more than 60 countries worldwide—will show how it's using
Salesforce as its platform for digital innovation at Dreamforce
2017. The company is using Salesforce Marketing Cloud, Community
Cloud, Sales Cloud and the Salesforce Platform, and will be
deploying Service Cloud.
Salesforce is key to Ducati's "Connected Motorcycle" vision.
Information from Ducati's motorcycles—including mileage,
maintenance histories and the overall state of each bike—will flow
into Salesforce and combine with CRM data, giving Ducati and its
dealers a 360-degree view of every customer and their bikes. By
having all this information in one place, which will be accessible
to Ducati dealers via a portal built on Community Cloud, Ducati
will be able to deliver more connected and personalized experiences
across sales, service and marketing. For example, Ducati will be
able to deliver predictive service to its customers, so when a
motorcycle needs to be repaired, it will automatically send a
service alert, enabling dealers and customers to get ahead of any
potential maintenance issues.
"Ducati has a long history of driving innovation with mechanical
and electronic solutions that enhance the real-world, physical
experience of riding a performance motorcycle. From this
foundation, we have been able to evolve the relationship between
the rider and machine even further to create a more 'connected'
experience," said Jason Chinnock,
Chief Executive Officer of Ducati North America. "By participating
in Dreamforce, we will share our learnings and expertise to help
others challenge traditional techniques by finding new ways to
build better relationships with customers and increase ownership
loyalty through brand confidence."
Ducati is also using Salesforce to increase engagement with the
millions of fans and journalists who follow the brand. Ducati has
expanded its use of Marketing Cloud beyond email to include Social
Studio, which will enable Ducati to increase social media
engagement with fans and deliver more personalized and interactive
digital experiences across its community. Ducati will also use
Marketing Cloud to instantaneously engage fans through relevant
marketing campaigns and offers when Ducati riders win races, such
as a MotoGP Grand Prix. In addition, to better engage its global
community of journalists, Ducati is building a digital portal on
Community Cloud where they can log in to quickly access the
information and assets they need to write stories.
"Today's consumers are empowered, connected and demand
personalized engagement," said Achyut
Jajoo, VP and Global Head of Automotive, Salesforce. "To
increase brand loyalty, automakers need to think beyond their
product and create more connected, engaging customer experiences.
That's what Ducati is doing with Salesforce, connecting its
motorcycles to its CRM to create brand champions for life."
Experience Ducati at Dreamforce 2017
Dreamforce
attendees will have the opportunity to visit Camp Ducati, located
in the Salesforce Campground in Moscone South, to learn how Ducati
connects with fans around the world, and see two new models from
Ducati's upcoming 2018 range.
In addition, Ducati will be speaking in the following Dreamforce
sessions:
- Fortune CEO Series Panel: Leadership Dialogue
- Salesforce Community Cloud Keynote: Put Your Customer in the
Driver's Seat
- Ducati Extends CRM to Build Connected Experiences
About Ducati Motor Holding S.p.A. - A Sole Shareholder
Company - A Company subject to the Management and Coordination
activities of AUDI AG
Founded
in 1926, Ducati has been manufacturing sport-inspired motorcycles
since 1946, all characterized by high-performance Desmodromic
engines, innovative design and cutting-edge technology. With its
factory located in Bologna's Borgo Panigale district in
Northern Italy, Ducati celebrated
its 90th anniversary in 2016. That same year, Ducati broke all
previous sales records with 55,451 motorcycles delivered to
customers.
The Ducati model range covers several market segments with the
following families: Diavel, Hypermotard, Monster, Multistrada,
Superbike and SuperSport. In 2015, Ducati presented the Ducati
Scrambler: a new brand made of motorcycles, accessories and apparel
that provide the last word in creativity and self-expression. These
authentic icons represent what the world knows as "Made in
Italy," together with an extensive
range of accessories and technical and lifestyle apparel, are
distributed in 90 countries globally.
Ducati competes in the World Superbike and MotoGP World
Championships. In Superbike, Ducati has won 17 Manufacturers'
titles and 14 Riders' titles. Ducati has been competing in MotoGP
since 2003, winning both the Manufacturers' and Riders' titles in
2007.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
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SOURCE Salesforce