SAN FRANCISCO, Nov. 1, 2017 /PRNewswire/
-- Salesforce (NYSE: CRM), the global leader in CRM,
today announced that Embraer—a major aeronautics company with more
than 1,800 global customers and 5,600 planes in service today—has
deployed Salesforce to transform how it connects with its customers
and deliver more personalized, impactful customer experiences.
Embraer previously used manual processes and outdated on-premise
systems to manage its aviation business across commercial, military
and executive markets. As a result, the company lacked a 360-degree
view of its customers and the capability to create more
personalized and intelligent customer relationships. The company
turned to Salesforce to transform its customer relationships,
deploying Salesforce Sales Cloud, Service Cloud, Marketing Cloud,
Community Cloud, Salesforce Analytics and the Salesforce Platform.
With Salesforce, Embraer is centralizing information about each of
its commercial planes, which was previously distributed across 80
different databases.
With one single view of its entire fleet in Salesforce, Embraer
can quickly understand what's going on with every aircraft and
better anticipate any needs its airline customers may have. As a
result, Embraer is able to provide them with more proactive
engagement, from prospecting to the initial purchase of an aircraft
to ongoing maintenance throughout its lifetime.
Embraer is also using Salesforce to empower its customers. With
Community Cloud, Embraer's customers can access an online catalogue
of more than 600 products and services—such as add-on wifi, seating
arrangements and interior design—enabling them to easily customize
their aircrafts to better serve their passengers.
"Predicting the unpredictable is our ultimate mission, as our
customers simply do not like surprises with operational
interruptions," said Johann Bordais, president and CEO, Embraer
Services & Support. "Salesforce gives us a platform to not only
modernize and scale quickly, but to deeply understand our customers
and delight them in new ways."
"The aviation manufacturing industry is one of the driving
forces behind global trade and transportation. It's imperative for
manufacturers to invest in new and innovative technologies to
deliver better experiences to its airline customers and
passengers," said Cindy Bolt, SVP,
Salesforce Industries, Manufacturing and Consumer Goods. "Embraer
understands the need to adapt and embrace technological change to
engage with their customers in smarter ways, and we're excited to
be part of their digital transformation journey."
About Embraer
Since 1969 Embraer, headquartered in Brazil, is one of the largest aircraft
manufacturers in the world, focusing on specific market segments
with high growth potential in commercial, military and executive
aviation. Embraer develops and adapts successful aircraft platforms
and judiciously introduces new technology whenever it creates value
by lowering acquisition price, reducing direct operating costs, or
delivering higher reliability, comfort and safety. For more
information visit: http://embraer.com.
About Salesforce
Salesforce, the global CRM leader, empowers companies to connect
with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
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SOURCE Salesforce